The Big Story

Data Plus Math acquired by LiveRamp! ACR data from smart TVs in play! The regulatory environment! Add them all up and you get... The Big Story podcast.

What happens in Cannes does not stay in Cannes, which is a good thing because if that were the case, no one would ever make a deal. Find out what happened at the 2019 International Festival of Creativity, which, in recent years, has seemed more like a tech showcase.

TV buying is changing and, goodness, it seems we’re in the storm before the calm. Tune in to find out what AT&T's Xandr is up to, what Google is up to and to hear about a new company founded by ad tech vets that just made its way out of stealth. 

The rumors were true: Amazon bought Sizmek's ad server and DCO. Now what?

What could LinkedIn possibly want with a cross-device connections company like Drawbridge? This week, we read between the lines and make sense of the acquisition. Also, we bake a big birthday cake for GDPR and examine what the European regulation has accomplished.

This week, it's a Big Story-palooza, as the team looks at Brian O'Kelley's Senate Judiciary testimony, how the walled gardens are able to mark up publisher inventory, Google's cloud strategy and data fragmentation in TV. Take a deep breath and dive in.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.