The Big Story

This week on "The Big Story," we break down Publicis Groupe's massive Epsilon acquisition, and look at how the Sizmek fallout is causing the sell-side to reevaluate how and when they get payment from the demand-side.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

This week, on “The Big Story,” the AdExchanger team describes why Google found it necessary to move to a first-price auction setup in the first place, and parses through some of the predictions around what will happen afterward.

Tune in this week to “The Big Story” as we explore the ad tech industry’s ups, downs and plateaus.

This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.

This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend.

On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies.