The Big Story

This week on “The Big Story,” the gang looks at Dentsu Aegis Networks CEO Jerry Buhlmann's surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.

This week on “The Big Story,” we look at how the application of polling data has changed over the past two years and why, this time, it was a better predictor of the final results. Between trolls and landline users, pollsters are at least more aware of variables that can throw off their predictions. 

When giants move, everyone takes notice. 

This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and Facebook’s ad offerings.

In “The Big Story,” the AdExchanger team unpacks how Twitch could factor into Amazon’s next big ad agenda. The platform certainly has the potential to become the next YouTube, where users and influencers can upload and monetize their own videos.

Tune in for the next 20 minutes to learn where the industry is and where it’s going. It’s a good one. Trust us.

This week on “The Big Story,” the AdExchanger team assesses whether and why marketers should or shouldn’t assist. No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.

Tune in to this week’s episode of “The Big Story” as we unpack the issues that might have left you scratching your head – and come away not just educated, but entertained as well.

Join the AdExchanger team as we get you up to speed on AT&T and Salesforce – and how data is changing the game for both giants.

The temperature is cooling, the leaves are falling and the skies are turning the color of slate.

It’s a time for mystery.

This week on “The Big Story,” the team investigates the baffling situation of the missing media agencies.

The AdExchanger team examines the original promises that once boosted Snap and Oath, back when enthusiasm reached stratospheric heights and ad buyers fantasized that either or both could become viable alternatives to Facebook and Google.