The Big Story

Join us for the next 20 minutes as the AdExchanger team discusses what’s at stake for WPP and Nike.

This discussion about branding focuses on a trend, two years in the making, of brands hiring data-driven user-acquisition experts from gaming apps. The movement speaks to the changing needs of brand advertisers. But at the same time, moving user acquisition people into the world of branding isn’t without its friction points.

This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.

In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.

This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.

In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. 

In the second episode of “The Big Story,” the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. 

In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.

This episode is supported by Valassis

Enjoy this sneak peek of our podcast, a weekly roundtable focused on the biggest developments in digital marketing. Coming in July from AdExchanger.