The Big Story

This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.

There are a lot of pieces to what’s turning into a sprawling, complicated puzzle – and this week on The Big Story, the AdExchanger team starts to put some of them together.

On Monday, France’s Commission nationale de l'informatique et des libertés (CNIL) levied a 57 million euro fine on Google for failing to comply with GDPR. Allison Schiff wrote a thorough report on the situation, but there’s way more to be said – and way more was said this week on “The Big Story.”

On “The Big Story” this week, the team stirs some alphabet soup.

Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty altar of the Consumer Electronics Gods, the AdExchanger editors return to dish on developments within the giant cluster. 

In a few words: It’s all iterative.

This week on “The Big Story,” the AdExchanger team previews CES, from Google’s attempt to push its Assistant into more products and more homes to Apple’s attempt to establish itself as a bastion of consumer privacy – a claim that, let’s face it, might have some problems.

This week on “The Big Story,” the AdExchanger team takes a look at what they expect will happen in some of the areas experiencing the biggest transformations – from TV and video to publishing and, yes, regulation.

While we hate to be the bearers of bad news as the holiday season nears, the supply-side tech provider OpenX closed out the year with a round of layoffs.

Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar transformations as supply-side ad tech becomes more constrained.

This week on “The Big Story,” the AdExchanger team looks at what WPP CEO Mark Read has done, what Read still might do, and what he’s up against.

AdExchanger editor Alison Weissbrot unpacks S4: What’s in it so far, and what does Sorrell still need?

This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.