The Big Story

Why did TripleLift go with Vista? And how will it establish itself in the hyper-competitive CTV market? All this and more as the AdExchanger team speaks with TripleLift cofounder and chief strategy officer Ari Lewine.

Will FLoCs fly in Europe or will the GDPR clip its wings? And speaking of birds (and identifiers), NBCU's Peacock is going programmatic - and the broadcaster also revealed a new identifier for advertisers to use.

This week, we recorded The Big Story LIVE at AdExchanger's Innovation Lab: Identity Edition. In this episode, the team gives you the bigger picture on the current identity landscape - and the specific challenges that await. Can ID resolution solutions co-exist with each other - and with Google's Privacy Sandbox? Are the solutions coming out of the sandbox, like FLoCs, actually privacy compliant? 

Tune in for all this and more.

This week, we'll check in with Unified ID 2.0, the most promising online identity initiative coming out of indie ad tech. No longer a grand ambition, it's now being put into practice and has to take into account the real world, practical challenges the online ad industry is facing. Where is it today, and where does it need to go?

Also, we'll check in with the IAB's Project Rearc, one year in.

Google said no ad sales based on cross-site browsing, and no to email-based IDs. Disney says yes to ad tech. Roku says yes to Dynamic Ad Insertion. Nielsen gets a hefty load of audience data.

We break down Virginia's new privacy bill that will soon become Virginia's new privacy law. Admittedly, privacy legislation is the Brussels sprouts (Or pick some other vegetable you don't like) of the digital advertising world, so we prevent this week's info-dump in scintillating True-False format.

Digital ad tax time in Maryland. It sounds good, but is it? Also, why did iHeartMedia buy Triton Digital? And what does that purchase say about the digital audio landscape?

This week's episode has been brought to you by the letters M and A. That's right, it's merger and acquisition week on The Big Story, with the exchange Magnite acquiring SpotX, as well as Sharethrough and District M merging. What do these combos have in common? How are they different? Listen in to find out. Also, we'll give our POV on the Wall Street frothiness around ad tech. Which seems to be highly cyclical. 

Big tech platform extravaganza in this episode. Amazon's Jeff Bezos is leaving. Advertisers are returning to Google. And we'll look at the latest in the Facebook-Apple pissing match.

Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google means by that - and how FLoCs might play into its greater strategy. Also, we'll examine Google's plans in light of the Apple IDFA restrictions, and what's with Google's "anti-fingerprinting" proposal gnatcatcher?