If you’re waiting to feel “ready” before launching your digital product, you’ll be waiting forever. In this episode, I break down the biggest myths holding people back from starting and scaling their business. First, you don’t need a big audience to make money—some of my students launched with zero followers and still made sales. Second, feeling ready is a lie—successful entrepreneurs take messy action before they have everything figured out. And third, you don’t need to have your entire product built before you start selling—pre-selling is a game changer. If you want your life to look completely different in six months, stop waiting and start now!

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Key Moments:

The Biggest Myth About Starting a Digital Product Business (00:00:00 - 00:00:20)

Brie busts the myth that you need to feel “ready” before launching, emphasizing that waiting for the perfect moment will keep you stuck.

 Why Your Brain is Keeping You Stuck (00:02:09 - 00:03:06)

She explains how fear and imposter syndrome create false excuses, tricking you into staying in your comfort zone instead of taking action.

 Myth #1: You Need a Big Audience to Make Money (00:04:43 - 00:05:38)

Brie shares how some of her students launched their digital products with zero followers and still made money, proving that authority and value matter more than audience size.

 Myth #2: You Have to Feel Ready Before Taking Action (00:07:57 - 00:09:18)

She stresses that “ready” is a moving target, and successful entrepreneurs start before they feel fully prepared.

 Myth #3: You Need to Have Everything Built Before Selling (00:10:58 - 00:12:37)

Brie encourages pre-selling as a way to test offers before spending months creating something that might not sell.

 How Messy Action Leads to Success (00:14:37 - 00:15:21)

She reminds listeners that every successful entrepreneur started before they felt ready, taking action despite uncertainty.

 Your Life Could Look Completely Different in Six Months (00:15:21 - 00:16:07)

Brie ends with a powerful call to action: either keep believing limiting beliefs and stay stuck, or push through fear and transform your life in just six months.