Mitch Matthews does a DREAM. THINK. DO. deep dive on the biggest risk you can take!  (But if you take the risk it will improve the way you live, love and lead!)     Listen To The Podcast: “There’s this huge temptation to look like we’ve got it 100% together.” Tweet This In today's DREAM. THINK. DO. episode, Mitch talks about one of the biggest but most important risks you can take. What is it? Well, when you take this risk, it helps you to build trust and connection. It's something that has a huge impact on your ability to achieve your dreams and goals. Taking this risk also enables you to live more of a rich and full life. But... even though there's all this upside to taking this risk... many don't. What's the risk? It's being authentically you. In this episode, Mitch dives deep on the science of why being "authentic" feels like a risk.  (And he shares a few stories where he's struggled with it too).  But most importantly, he gives you some simple but proven strategies for being more authentic and real in your own life! “Be real, because being real works.” Tweet This It’s easy for us to take on a persona, especially when we’re in any type of leadership role.  We use a mask to try to be someone we’re not.  We do it to try to build trust, but it winds up having the opposite effect, doesn't it? Discover how using a persona negatively affects you and how you can recognize it in yourself or others (11:54).  Mitch also gives you the science behind something known as "The Imposter Phenomenon." (13:38)  According to research, if you've been successful in anything... there's a 70% chance you've felt the negative effects of the "I.P."  Mitch will show you how to beat it! Plus, he'll share three strategies for helping you to be more authentic as a leader, a globe changer and as a friend. (18:33). Adopting personas is an approach that nearly everyone is guilty of, but it often has the exact opposite effect of what we hope.  Listen in to learn how to take off the mask! One of the best ways to achieve your dreams and bring your awesome is by being authentically YOU. “Being human is a strength, not a weakness.” Tweet This