The Blue Collar Future

Taniela Fiafia shares his journey from failed businesses to success as a concrete contractor. He emphasizes the importance of marketing in the construction industry and explains how he uses social media, particularly Facebook and Instagram, to generate leads for his business. Taniela also discusses the benefits of subcontracting work and the challenges he faced when starting his own business. He highlights the importance of having a personal brand and being known in the industry. Taniela also talks about the value of mentors and the need for personal growth in all aspects of life. Find him on instagram @tanielafiefia

Key Takeaways:

• Marketing is crucial for success in the construction industry, and social media platforms like Facebook and Instagram are effective tools for generating leads.
• Subcontracting work can be more profitable and efficient than hiring employees, as it reduces overhead costs and allows for more flexibility.
• Building a personal brand and being known in the industry is essential for attracting clients and standing out from the competition.
• Personal growth in all areas of life, including business, relationships, and physical fitness, is key to achieving success and fulfillment.

Quotes:

• "I want to be known, not liked. I want to post things that make people either love me or hate me, but at least they know I exist." - Taniela Fiefia
• "Pain is a stronger motivator than motivation itself. People take action when they are faced with pain or consequences." - Taniela Fiefia
• "Don't take someone's advice you wouldn't trade your life for." - Taniela Fiefia

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Timestamps:

(0:02:04) - Importance of marketing and getting leads for contractors. (0:03:09) - Discussion on using Facebook and Instagram for lead generation. (0:04:36) - Importance of being active on social media and taking videos. (0:05:53) - Differences in video performance on TikTok and Instagram. (0:06:48) - Content structure and strategies for gaining attention on social media. (0:08:11) - The value of being known rather than liked in marketing. (0:09:15) - Transition from using employees to subcontractors in the construction business. (0:10:55) - Conversation about the high demand for concrete work (0:12:18) - Taniela's journey into concrete and starting his own business (0:14:02) - Taniela's motivation to start his own business after facing financial struggles (0:15:03) - The importance of pain as a motivator (0:19:05) - Taniela Fiefia talks about his lowest point in business (0:19:39) - Taniela explains how he got out of his financial struggle (0:20:11) - The importance of sharing failures and struggles (0:22:27) - The impact of parents and the school system on limiting beliefs (0:24:36) - The lack of excitement and perception around trade work (0:27:36) - The abundance of work and the potential for financial freedom (0:29:06) - Importance of mentors and coaches in business success (0:30:00) - Mentors: Tigrin Gertz, Grant Cardone, Alex Harmozi (0:32:53) - Blue collar jobs are less likely to be taken over by AI (0:35:20) - Social media as an extension of word of mouth (0:36:31) - Personal brand and likability play a role in business success (0:37:59) - Focus on personal development alongside business success (0:39:47) - Being a solid role model means excelling in all areas

Skyler Bytendorp joins Jaden Robison on the Blue Collar Future podcast to discuss the benefits of podcasting and the value of trade work. Skyler shares his experience of starting his own window cleaning business and how it taught him valuable skills in marketing and communication. They discuss the importance of knocking on doors and the pressure of financial commitments in driving success. Skyler also highlights the benefits of podcasting, including improved communication skills, networking opportunities, and indirect monetization. They emphasize the value of trade work in providing freedom, physical and mental health benefits, and the opportunity to learn on the job. You can find Skylar on instagram @skylarbytendorp and @utahhustlerspodcast. Find his podcast here!

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Key Takeaways:

• Trade work provides freedom, physical health benefits, and the opportunity to learn on the job.
• Podcasting improves communication skills and allows for networking and indirect monetization.
• Making decisions based on information and personal goals is crucial for success.
• The school system often fails to teach important life skills, such as decision-making and relationship-building.
• Setting a vision for the future and taking action towards it is essential for personal and professional growth.

Quotes:

• "Knocking on doors is not easy… but I respect anyone that's hustling, that's out there, especially knocking for their own business." - Skyler Bytendorp
• "The better you can communicate, the better you're going to have a relationship with your wife, the better relationship you can have with friends, business owners." - Skyler Bytendorp
• "People can spend a lot of time with you in a short period of time… it helps build that trust, that relationship." - Skyler Bytendorp
• "You can make money anywhere… there are people that drop out of high school and make hundreds of thousands of dollars a year welding or doing whatever work in an oil field." - Jaden Robison
• "The more I think about it, the more you're in a trade… the more skills you have… it helps you be more of a free person." - Jaden Robison

Timestamps:

(0:01:52) - Skyler's background in window cleaning and home maintenance

(0:03:33) - The value of knocking on doors and the pressure to succeed

(0:05:59) - How buying an expensive car motivated Skyler to work harder

(0:08:25) - Skyler's experience with podcasting while running his business

(0:09:23) - Hiring a coach and rebranding his podcast for better results

(0:09:54) - Skyler and Jaden both reaching 1000 downloads on their podcasts

(0:10:03) - Podcast downloads and the value of connections

(0:11:24) - Benefits of podcasting for business and personal growth

(0:12:53) - Monetization and indirect ways to make money from podcasting

(0:14:11) - The power of building a personal brand through social media

(0:15:09) - The importance of spending time with your audience

(0:16:23) - Using podcasting and social media to enhance job applications

(0:17:58) - Skyler's family landscaping business and the lessons learned

(0:19:29) - The societal pressure to attend college and the value of blue-collar work

(0:20:30) - The increasing demand and higher pay for blue-collar jobs

(0:21:34) - Satisfaction of working with your body and creating something

(0:22:06) - Critique of society's emphasis on college and desk jobs

(0:23:10) - Importance of continuous learning and personal growth

(0:23:49) - Need for life experience before committing to college

(0:25:00) - Dangers of debt and materialistic lifestyle

(0:26:07) - Making decisions based on more information and experience

(0:27:20) - Learning on the job, the value of mentorship, and realizations about the limited value of certain degrees

(0:30:21) - Overcoming judgment and pursuing trade jobs for success, societal devaluation of trade jobs, the significance of multiple mentors

(0:32:08) - High-paying jobs, self-awareness, decision-making skills, rushed marriages, independence, and decision-making from blue-collar jobs

(0:34:59) - School system, critical thinking, self-direction, vision, goal-setting, setting goals, trade work promoting mental and physical strength and freedom, success strategies, and avoiding limitations

Summary:

In this episode of the Blue Collar Future podcast, host Jaden Robison discusses the importance of building a healthy lifestyle while working in a trade job. He addresses common misconceptions about the physical demands of the industry and emphasizes the need for individuals to take care of their bodies. Jaden highlights the significance of understanding ergonomics and injury prevention, as well as the role of nutrition in maintaining overall health. He also emphasizes the benefits of fitness and its positive impact on mental health and stress management.

Key Takeaways:

1. Physical demands in trade jobs are often exaggerated, but it is crucial to take care of your body to prevent injuries.
2. Understanding ergonomics and injury prevention can help promote long-term health and well-being.
3. Nutrition plays a vital role in overall health, and making conscious food choices is essential.
4. Fitness, particularly strength training, can improve physical and mental health, regulate appetite, and increase energy levels.
5. Mental health and stress management are closely linked to physical health, and seeking help when needed is important.

Quotes:

• "The physical demands are not nearly as severe as people think. People just don't take care of their body."
• "Understanding how your body works and how it's supposed to move is important because that means you can structure workouts and mobility exercises to get to that point."
• "Nutrition and making sure you are doing mobility exercises and moving your body properly are probably the two most important things to be healthy long term."
• "Working out helps regulate your appetite, put on muscle, and generate more energy throughout the day."
• "Mental health and stress management are intertwined with physical health, and taking care of your body can significantly improve mental well-being."

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(0:03:11) - Importance of understanding the physical demands of the industry

(0:08:16) - Ergonomics and injury prevention in manual labor jobs

(0:13:23) - The significance of nutrition and proper movement for long-term health

(0:17:38) - Working out helps with cravings and mindful eating.

(0:18:20) - Intermittent fasting helps with portion control and awareness of food.

(0:21:05) - Strength training is more important than cardio for weight loss.

(0:23:38) - Working out improves mental health and energy levels.

(0:24:52) - Physical health improves mental health, but mental health is important.

Kjell Gerber, a photographer for Buildwitt, discusses the importance of photography and social media in the construction industry. He explains how Buildwitt started as a social media management and photography company, but has since expanded to offer services in recruiting, training, and retaining employees. Kjell emphasizes the value of quality photography in attracting and promoting the industry to potential employees. He also highlights the need for companies to create a positive work environment and culture to retain their employees. The conversation touches on the variety and satisfaction that comes with working in construction, as well as the challenges of weather and physical labor. You can find him on instagram @bluecollar_photographer

Key Takeaways:

• Buildwitt started as a social media management and photography company for the construction and mining industries, but it has expanded to offer marketing services, website development, recruiting, and training.

• Quality photography and content creation are essential for attracting and retaining employees in the construction industry.

• The Dirt World Summit is an event organized by Buildwitt to bring together industry professionals and promote collaboration and innovation.

Quotes:

• "Social media just scales word of mouth to a digital platform." - Kjell Gerber

• "Marketing is important, photography is important, video is important. Having your branding on point, it's all part of it." - Kjell Gerber

• "It took me a long time to realize that I actually missed building things" - Kjell Gerber

About The Guest:

Kjell Gerber is a photographer and media specialist at BuildWitt, a company that provides social media management, photography, videography, and marketing services for the construction and mining industries. Kjell grew up in Utah doing concrete construction and got recognized by Aaron Witt, the owner of BuildWitt, through his social media posts showcasing his family's construction company. He joined Buildwitt about four and a half years ago and has been traveling around the country taking photos of the dirt world ever since.

Chapters:

(0:00:00) - Introduction to the podcast episode and guest, Kjell Gerber

(0:01:25) - Kjell Gerber's role at Buildwitt and his journey into photography

(0:02:54) - Traveling and working with contractors across the country

(0:03:21) - Aaron Witt's photography background and the evolution of Buildwitt

(0:05:14) - Challenges of taking photos on job sites and the value of quality photography

(0:07:22) - Expanding the definition of "Dirt World" and working with various contractors

(0:08:19) - The first Dirt World Summit and its impact on attendees

(0:09:44) - Partnership with Jocko and Echelon Front for the summit

(0:11:11) - The content and industry-specific focus of the summit

(0:12:26) - Conclusion of the interview and recap of the Dirt World Summit

(0:12:58) - Importance of marketing and recruiting for a company

(0:14:45) - Marketing for employees like marketing for leads

(0:16:37) - Importance of always hiring to grow a business

(0:17:24) - Kjell's transition from fieldwork to marketing role

(0:19:31) - Introduction to drones for project documentation

(0:21:46) - Hiring a replacement for KJell's marketing position

(0:22:43) - Importance of media marketing for business growth

(0:23:25) - The importance of company culture in attracting employees

(0:25:12) - Marketing, branding, and company culture as ingredients for success

(0:26:19) - Buildwitt's focus on helping with the people lifecycle

(0:26:19) - People lifecycle: attract, hire, train, retain.

(0:27:05) - Buildwitt started with attracting awareness for the dirt world.

(0:28:31) - Buildwitt expanded into hiring and training services.

(0:29:40) - Buildwitt Jobs is an online hiring platform.

(0:29:40) - Buildwitt Training is a learning management system software.

(0:31:05) - Dirt World Summit promotes career opportunities in the industry.

(0:32:14) - Trades are often looked down upon compared to college.

(0:33:03) - Lack of excitement and promotion for trade jobs.

(0:37:24) - Construction awareness for people to consider it as an option.

(0:38:06) - Trade jobs offer a deep satisfaction of building something.

(0:40:51) - Discussion on the challenges of construction work

(0:41:36) - Speculation on the impact of weather on mental health

(0:42:10) - Conversation about recommending construction work to children

(0:43:08) - Conclusion and invitation to listen to the full podcast

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In this episode of the Blue Collar Future podcast, host Jaden Robinson discusses the topic of mental health in the trades industry, particularly during the winter months. He highlights the challenges faced by blue-collar workers during this time, including increased stress and the impact of seasonal affective disorder. Jaden provides five tips to combat these issues and improve mental health: start working out, reduce alcohol consumption, maintain a consistent schedule, make time for personal hobbies and activities, and set goals to look forward to. These strategies can help individuals in the trades industry navigate the winter months and improve their overall well-being.

Key Takeaways:

1. Regular exercise is crucial for maintaining mental health, even for those in physically demanding jobs.
2. Excessive alcohol consumption can worsen mental health issues and should be reduced or eliminated.
3. Consistency in daily routines and schedules can help alleviate anxiety and depression.
4. Making time for personal hobbies and activities provides fulfillment and a sense of purpose.
5. Setting goals to work towards and look forward to can improve motivation and overall well-being.

Quotes:

• "Working out actually can give you more energy rather than take it away."
• "Quit the booze cruise every day and every weekend."
• "Being consistent with your schedule helps alleviate anxiety and depression."
• "Taking time for yourself is crucial to ensure fulfillment and mental well-being."
• "Having goals to work towards gives purpose and motivation."

Timestamps:

(0:02:18) - Discussion on the impact of winter on mental health

(0:04:34) - Tips to combat seasonal depression and improve overall health

(0:07:07) - Importance of working out and staying physically active

(0:09:01) - Addressing the misconception that manual labor replaces the need for working out

(0:11:59) - Personal experience and benefits of consistent workouts

(0:13:36) - Negative impact of excessive alcohol consumption on mental health

(0:14:42) - Alcohol is not helpful, cut back and drink responsibly.

(0:15:09) - Consistency with schedule helps reduce anxiety and depression.

(0:16:46) - Wake up at the same time every morning to establish routine.

(0:17:42) - Working out in the morning helps alleviate anxiety and depression.

(0:18:18) - Take time for yourself and engage in activities you enjoy.

(0:19:23) - Have goals and hobbies to provide purpose and fulfillment.

(0:21:47) - Start working out, quit excessive drinking, be consistent, enjoy hobbies.

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In todays episode, Jaden talks to Max Strong. He is an expert in getting the max performance as a blue collar guy. Jaden and Max discuss discipline, fitness, trade work, and finding your purpose. You can find Max on instagram @maxstrongperformance

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About The Guest(s):

Max Strong is a blue-collar performance coach who has been involved in the blue-collar industry for the past 25 years. He grew up in the trades and has a deep understanding of the challenges and stigmas faced by blue-collar workers. Max is passionate about helping blue-collar individuals improve their fitness, lose weight, and find their purpose in life.

Summary:

Max Strong, a blue-collar performance coach, shares his journey from a troubled past to becoming a fitness advocate for blue-collar workers. He emphasizes the importance of fitness in the trades and how it can lead to increased respect, confidence, and success in the industry. Max also discusses the negative stigmas associated with blue-collar workers and the need to change the narrative. He offers practical advice on how to incorporate fitness into a busy blue-collar lifestyle and highlights the importance of mindset and habits in achieving personal and professional growth.

Key Takeaways:

• Fitness is often overlooked in the blue-collar industry, but it can lead to increased respect, confidence, and success.
• Blue-collar workers face negative stigmas and need to change the narrative by adopting healthier lifestyles.
• It's important to prioritize physical fitness and make it a part of daily routines, even in a busy blue-collar lifestyle.
• Developing a strong work ethic, discipline, and structure can lead to personal and professional growth in the trades.
• Changing your physical state can positively impact your mental state and overall well-being.

Quotes:

• "Men respect other men who not only take care of themselves but also have discipline and structure in their lives." - Max Strong
• "In order to change the way people view tradesmen and blue-collar guys, we need to change the physical image they see first." - Max Strong
• "If you want to change your mental state, go change your physical state. It works." - Max Strong

(0:02:20) - Max shares his experience with fitness in prison and the importance of physical appearance in the blue collar industry

(0:04:00) - Max discusses the stigmatization of blue collar men and the need to raise their values and standards

(0:06:42) - Jaden and Max discuss the negative stereotypes and stigmas associated with blue collar work

(0:08:46) - Max acknowledges his past struggles with alcohol and the normalization of drinking in the industry

(0:10:41) - Max emphasizes the normalization of alcohol in the industry and the need to break free from it

(0:12:05) - Society's watered down definition of winning in life

(0:13:11) - Going against societal norms and striving for greatness

(0:13:43) - Social drinking often leads to everyday drinking

(0:14:07) - Alcohol's impact on inhibitions and relationships

(0:15:02) - Distractions preventing personal growth and success

(0:17:27) - Trusting intuition and being conscious of content consumed

(0:17:40) - Anger as a healthy emotion and sign of caring

(0:18:19) - Following gut instincts for personal growth and fulfillment

(0:19:09) - Communication and comprehension in relationships

(0:20:37) - Passionate communication and connection with others

(0:22:17) - Excuses made by others to justify their own inaction

(0:24:34) - Max's experiences in construction and fitness

(0:26:10) - Max's injuries and mindset

(0:28:12) - Importance of teamwork and personal growth

(0:28:58) - Overcoming self-limiting beliefs

(0:29:36) - Avoiding self-degradation and justifications

(0:30:21) - Low and high vibrations and frequencies

(0:31:24) - Changing mindset through physical change

(0:32:44) - Link between physical and mental states

(0:33:49) - Benefits of physical activity and feeling better

(0:34:17) - Hard work and nutrition in physical labor jobs

(0:35:27) - Working out increases energy and reduces fatigue

(0:36:31) - Sedentary lifestyle leads to tiredness, exercise boosts energy

(0:38:12) - Circadian rhythm affects energy levels and habits

(0:39:14) - Creating intentional habits leads to intentional lifestyle

(0:40:08) - Changing habits can change your life

(0:41:32) - Morning workouts and cold showers improve circadian rhythm

(0:42:17) - Experience with a cold plunge at a bougie gym

(0:43:40) - The sweet spot for cold plunge is around 2 minutes

(0:44:06) - Max Strong discusses the ideal duration for exercise.

(0:44:53) - Max Strong shares where people can find and get coached by him.

In todays episode, Jaden discusses excuses we make. A lot of people get so far down the rabbit hole of excuses, that they even start making excuses for other people, in order to excuse themselves. People will make excuses for your achievements, as to why you had it easier or had an advantage and that is the reason why you had your success. So in a roundabout way, making an excuse as to why they do not have the same results. Some of these excuses would include, telling people that you workout and if you're in shape they'll say "well, you have an active job, so that oughta keep you in shape". Or if you have been working out for any amount of time(or do any hobby, for that matter) its "Are you married? Oh you just wait", "Just wait till you have kids", "Just wait for ... (fill in the blank)". As if getting married, or having kids, or any number of things that could be said would make you lose respect for yourself and let yourself go. But there is a reason for saying this kind of stuff. E V E R Y O N E does that. They are making excuses for you, because its what they did. Heres 4 ways to stop making excuses

1. Take accountability: its your life, you have the power to do whatever you want with it. If you are making excuses, you are not doing what you want with it and shifting that ability to some unknown force that is stopping you from doing it.
2. Look for these excuses (or rather "stories") that you have been telling yourself, that don't serve you: Everyone does this at one point or another, it is the natural man coming in and keeping you in mediocrity. Look for them in your own life and STOP THEM.
3. Quit Lying: When you are lying, who's got your tongue? The fact is, when you make excuses, you have a miscommunication in your priorities and what is "expected" of you. If you are living the way you know you should, then there is no need for excuses. No need to lie. Because you have your priorities in order. If you are making excuses, you didn't do something because it isn't a prority, but you know it should be
4. Take Action: Make the changes! The only way to get over this hurdle is to do the work, and get your priorities in order so you have no excuses.

Remember, we can do better, and you are better than that!

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In todays episode, Jaden is joined by Tyler Sasse. Tyler Sasse is the founder of Western Welding Academy. Jaden and Tyler discuss the importance of work ethic, accountability, and integrity in the trades industry. He emphasizes the need to build a better generation by instilling these values in young people. Tyler also highlights the growing demand for skilled workers in trades, as many baby boomers are retiring. He challenges the societal push for college education and encourages young people to consider trade careers that offer high-paying jobs and opportunities for personal growth. Tyler shares his own experience as a welder and the satisfaction he found in building things and being part of a team.

You can find Tyler on instagram @realtylersasse and Western Welding Acadamy on instagram @westernweldingacademy. Their website is www.westernweldingacademy.com

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About The Guest(s): Tyler Sasse is the founder and CEO of Western Welding Academy in Gillette, Wyoming. He started the school with the goal of building a better generation by teaching work ethic, accountability, and integrity. Tyler himself dropped out of high school at 16 and became a welder, eventually making $352,000 in a year. He is passionate about promoting blue-collar work and believes that it is essential for the future of the trades and the economy.

Summary: Tyler Sasse, founder of Western Welding Academy, joins Jaden Robinson on the Blue Collar Future podcast to discuss the importance of blue-collar work and the need to build a better generation. Tyler shares his journey from being a high school dropout to becoming a successful welder, making $352,000 in a year. He explains how he started Western Welding Academy to teach young kids work ethic, accountability, and integrity while also providing them with welding skills. Tyler emphasizes the need to invest in the youth and promote the trades as a viable career option. He also discusses the challenges faced by the trades industry, including the impending retirement of many baby boomers and the rise of artificial intelligence. Tyler encourages young people to consider trade work and highlights the opportunities and rewards it offers.

Key Takeaways:

• Building a better generation requires teaching work ethic, accountability, and integrity.
• The retirement of baby boomers in the trades industry creates a significant gap that needs to be filled.
• Artificial intelligence is rapidly advancing, but it cannot replace the skills and expertise of tradespeople.
• College education is not the only path to success, and trade work offers high-paying and fulfilling careers.
• Blue-collar work is essential for the economy and the future of the country.

Quotes:

• "If you're a young person and you're wondering what your calling is, what your passion is, you are worth it. America needs you, the trades need you." - Tyler Sasse
• "Put the phone down, put the Xbox down, get off the couch, go out there and chase your dreams, and you will never regret it." - Tyler Sasse

(01:18) - introduction

(02:01) - WWA founded to instill work ethic, accountability, and integrity in youth for a better generation.

(03:04) - A strong youth leads to a strong country.

(03:58) - Physical requirements are nothing now compared to what they used to be

(05:17) - Mind, body and spirit are connected. If you are strong physically it will translate mentally

(06:16) - The youth is the future, and this country was built on blue collar work

(07:47) - Baby boomers are turning 65 this year, and are a huge part of the blue collar work force

(10:11) - Children have been told to go to college for years now. The case for blue collar work falls on deaf ears with the response of "my kids are going to go to college"

(12:04) - AI is getting smarter, but won't replace skilled tradesmen

(13:00) - Trade work is not glamourized, or seen as viable even with the amount of money to be made.

(17:45) - Have you seen any AI coming into welding?

(18:06) - Advice for a fabrication shop owner on newer tech and AI

(21:24) - A workforce that is actually involved is healthier for them and your business

(22:35) - Humans want to be needed and engaged in what they're doing

(23:32) - Technology may actually be doing more harm than good now, humans need to have a purpose

(25:30) - People fixated on the "dream job" but miss the point. Its about having a purpose

(26:53) - Kids nowadays have a push to go to college, and thats damaging to the ones that don't want to.

(29:47) - Jaden's story

(31:38) - World is built out of concrete, super high demand for concrete finishers, good money and isn't that hard to finish concrete

(34:38) - Concrete has a low barrier to entry, but a lot of variables that make it challenging

(36:21) - How did Tyler handle working so much?

(37:47) - A lot of mental illness stems from being glued to social media and screens. Put the phone down and go build something.

(39:05) - Tyler's closing advice

(40:01) - Where you can find Tyler.

In todays episode, Jaden discusses the things that people say to alleviate responsibility. In other words, that take away their ability to perform tasks and make changes. If you find yourself saying that you can't lose weight, or you put on weight, because you're big boned... this might be you. The list goes on and on, but the general idea is that the words you speak influence your mind and body. They hold power over you. If you participate in self degrading talk, then you will absolutely live down to that expecation. If you hold yourself in high regard and believe you can do anything, AND THEN say and act on those things, then you will live up to them. Don't make excuses for other people, to make excuses for yourself.

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If you're interested in a website, visit @robison_web on instagram or www.robisonweb.com

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In todays episode, Jaden is joined by Chris Vernon. Chris is an entrepeneur, national guard active service, and family man. He runs a few different businesses in the trucking industry, helping owner/operators start their businesses, financing for trucking companies, and his own trucking company. Chris started working for a business out of college, and ended up staying in the trucking industry. Listen to todays episode to learn how he does it!

You can connect with Chris at Motorcarrierhq.com and Haulinassets.com.

Listen to The Haulin Assets Podcast Here

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You can follow us on instagram @bluecollarfuture and @jadenrrobison.

If you're interested in a website, visit @robison_web on instagram or www.robisonweb.com

Find workouts and supplements here