In the first episode of Season 6, Becky is joined by Alison Fragale—bestselling author, research psychologist, award-winning professor, and international keynote speaker—who talks about the remarkable journey of launching her debut book, Likeable Badass. Alison discusses key strategies and initiatives behind her launch, the experience of working with a “Big Five” publisher, and how being proactive and consistent played pivotal roles in her success.

During the episode, you’ll learn:  

• About Alison, her background, and her work in the world. 
• What it’s like working with a “Big Five” publisher and how Alison achieved that.  
• Some of the perks that come with working with a “Big Five” publisher and some of the misconceptions people have about it. 
• Alison’s understanding of what it means to be “killing it” with her release so far, as well as Becky’s perspective. 
• Some of the most impactful approaches Alison has implemented on the path to selling nearly 50,000 books and seeing her speaking fees rise. 
• The most fun part of the journey for Alison.
• What Alison learned about mobilizing her network through the process of launching her book. 
• How Alison grew her audience on LinkedIn and how having that engaged audience early on helped when it came time to market her book. 

Don’t forget to check out our show notes, which include action steps and resources.

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This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a meaningful story about how creating long-term impact is like planting trees and seeing them grow far beyond what you can imagine. 

During the episode, Becky shares:  

• A review of the four Reach commitments and the Reach Framework, which were the focus of part two of this bonus season.
• The more advanced tactics that can be used to market your book, including:
• Network mobilization (determining your VIPs, launch team, and your “in hopes that” group) 
• Amazon review campaigns and Amazon ads
• Public relations, PR success factors, the impact of podcast appearances, and some DIY approaches to obtaining media wins 
• Events, including virtual launch parties and webinars 
• Audience questions to wrap up all that was covered during her three sessions on achieving book marketing success.
• A touching story and inspiration for anyone who wants to create a lasting impact in the world. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get started on the journey to creating reach.  

During the episode, you’ll learn about:  

• Becky’s definition of reach
• The four Reach Commitments: 
• Value
• Consistency
• Longevity
• Generosity 
• The Reach Framework:
• Start with a website
• Get people to sign up for your email list from your website or a lead magnet
• Create content of value in a variety of formats (content marketing)
• Share that content to grow your presence on social media 
• How to grow an email list, repurpose content, and more 
• The power of bringing online connections offline 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors as they work to build a substantial audience, effectively manage the pre-launch period for their books, and maintain momentum post-launch. 

During the episode, you’ll learn about:  

• The Building Phase (more than six months before launch).
• The Working Phase (less than six months before launch).
• The Launching Phase (the month of launch).
• The Advancing Phase (the month after launch and beyond).
• Becky’s favorite book marketing reframes. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In the final episode of Season 5, Becky is joined by Jenny Lisk—founder of the Widowed Parent Institute and award-winning author—who talks about her purposeful approach to sharing her story and insights with a broader audience, underscoring her commitment to filling the resource gaps she encountered as a widowed parent. She describes the challenge of determining which personal experiences to share publicly and the fine line between sharing her own story as a grieving parent while also respecting the stories of her grieving children. Additionally, the episode highlights Jenny's strategic use of podcasting to build community, illustrating how her podcast has become a significant platform for dialogue on grief and parenting.

During the episode, you’ll learn:  

• About Jenny and her work in the world. 
• What it was like for Jenny to write in real time about the heart-wrenching journey of having a terminally ill husband.
• How and when Jenny decided to share her experiences and her story more widely. 
• The resource that was most useful for Jenny as she crafted her memoir.
• Why it has been so important for Jenny to open up about her journey as a widowed parent.
• What Jenny has seen and experienced as a result of making the intentional choice to share her journey in online spaces. 
• How Jenny decides which experiences or stories to share in real-time vs. which ones to share later or keep private. 
• Jenny’s experience interviewing her daughter on her podcast. 
• Jenny’s decision to start a podcast and what inspired it.
• How long Jenny did her podcast before she launched her first book. 
• How starting a podcast helped Jenny find her voice and navigate being a widowed parent.
• Some of the most impactful ways Jenny repurposes her content. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In today’s episode, Becky delves into the world of digital book ownership with Joshua Stone, CEO of Book.io—a platform that allows readers to buy ebooks and audiobooks and sell them on a global secondary market, with publishers and authors earning royalties on the sales. The conversation centers around the limitations of current ebook licensing models, championed by platforms like Amazon, which prevent true ownership of digital content. Joshua sheds light on how Book.io is disrupting this monopoly, offering a solution that restores the rights of authors and the autonomy of readers.

During the episode, you’ll learn:  

• About Joshua and his work in the world.
• Why digital book ownership is such a messy endeavor for authors.
• What the current ebook and audiobook market is like for both readers and authors.
• What Book.io is and how authors and publishers are using it as a new way to experience digital book ownership.
• How Book.io is non-exclusive, allowing authors to publish their digital books in traditional formats as well. 
• The digital exchange of ebooks and audiobooks on Book.io and the benefits of passing digital books from owner to owner. 
• How Book.io works for first-time authors who might be struggling to find an audience for their work.
• The value of borderless knowledge sharing.
• Whether or not Joshua thinks it’s possible to truly break up the digital book monopoly.
• How new technology options within Book.io can help authors combat the worries they have about AI. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns. 

With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in timing and planning their book launches. Becky emphasizes the importance of pre-orders in establishing a book’s credibility, building anticipation for launch, securing retailer links, and facilitating planned marketing efforts. Becky also reveals some of the key reasons why an author of a POD book might choose not to make it available for pre-order, focusing primarily on first-week book sales and post-launch marketing efforts. 

During the episode, you’ll learn:  

• What is different about marketing POD books. 
• About IngramSpark—a book distribution platform where authors can set up their POD books for pre-order.
• How setting up a POD book for pre-order can benefit book awareness, sales, and marketing initiatives. 
• Why an author would want to focus more on the first week of sales for a POD book vs. pre-orders. 
• Whether or not it’s a good idea for an author with no pre-order period for their book to switch up their categories on Amazon. 
• How hybrid publishers typically approach pre-order campaigns for POD books and the limitations authors might face in that scenario. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives. 

Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!

During the episode, you’ll learn:  

• About Franchesca and her role at Weaving Influence.
• Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors. 
• The recommended timeframe for setting up pre-orders for traditionally published authors. 
• Why it’s important for authors to drive sales for their book in order to honor the investment of their traditional publisher. 
• Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms. 
• If a publisher will usually recommend retailers for an author.
• How authors can enhance their pre-order campaigns through one-to-one outreach efforts.
• Some of the key strategies for authors to promote pre-orders of their books. 
• Ways that authors can create pre-order incentives and if some strategies are more successful than others. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

Have you always dreamed of seeing your book translated and distributed around the world? In this episode, Becky talks to Margaux Weisman, Director of New Business Development at DropCap Marketplace, a groundbreaking platform designed to help authors expand their books globally through rights licensing. 

Margaux explores how DropCap Marketplace simplifies the international licensing process for authors by connecting them with vetted foreign publishers. She provides an insightful overview of the user-friendly platform and its matchmaking algorithm and outlines the new partnership between DropCap Marketplace and Weaving Influence.

During the episode, you’ll learn:  

• About Margaux and her role at DropCap Marketplace.
• Some of the basics of DropCap Marketplace and how to get started on the platform. 
• Common challenges that authors might face when they are trying to expand their book’s reach to international markets.
• How the matchmaking algorithm on DropCap Marketplace helps to connect authors’ books with the best foreign rights buyers on the platform.
• Some of the success stories of authors who have listed their books on the DropCap Marketplace and accessed foreign rights sales as a result.
• How the pricing of DropCap Marketplace works. 
• What happens for an author when there is a buyer who’s interested in purchasing the rights to their book.
• Margaux’s advice for authors who want to see their books expanded throughout the world. 
• About the partnership between DropCap Marketplace and Weaving Influence, and the benefits of signing up through the co-branded landing page. 
• About the future of DropCap Marketplace in terms of growth and new features for authors. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Julee Balko—Freelance Writer and Author of The Things We Keep and The Me List. Throughout the episode, Julee offers valuable book marketing tips, emphasizing the importance of a positive attitude towards social media and how it can serve as an empowering tool for authors. She also delves into the mindset shift she made from marketing her first book to marketing her second book, highlighting the significance of finding joy and creativity in the book marketing process. 

During the episode, you’ll learn:  

• About Julee, her work in the world, and her two fiction books. 
• When Julee started to build an online presence and how that contributed to her author journey. 
• Julee’s journey of writing her first novel, The Things We Keep, and how it helped her navigate the grief and loss she was experiencing at the time. 
• How long it took Julee to write her second novel compared to the first one. 
• About Julee’s second and most recent novel, The Me List. 
• Julee’s experience marketing both of her books and which aspects became easier the second time around. 
• Information about editorial reviews. 
• Julee’s mindset shift and her new approaches when marketing her second book. 
• How Becky’s book, Reach, helped Julee think about book marketing in a new way. 
• The progress Julee is making on her third book.
• Some of Julee’s best book marketing tips for fiction authors and her experience publishing her novels through the small press. 
• What a Me List is and how you can get started writing your own.

Don’t forget to check out our show notes, which include action steps and resources.

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