The team sits down with Mal Cooper and gets into the details on successful marketing for self-published authors using Facebook ads. Mal's course on Facebook ads is well-known by the indie author community and she dispenses a lot of great advice with us in this episode.

 More about Malorie Cooper
 Facebook Ads & Marketing: https://storytellerlab.net
 Mal's Books: https://aeon14.com
 
 Sign-up for Upcoming BookFunnel Webinars
 https://calendly.com/jack_bookfunnel
 
 Join the Discussion in the BookFunnel Authors Facebook Group
 https://www.facebook.com/share/g/14N8Xw8JPc/
 
 Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
 
 00:00 Introduction and Personal Theories
 00:28 Meet the Hosts and Special Guest
 01:27 Vegas Adventures and Client Stories
 03:08 Author Interactions and Personality Types
 06:38 Tips from the Trenches: Writing and Marketing
 13:19 Mal Cooper's Writing Journey and Productivity
 19:02 The Importance of Facebook Ads for Authors
 29:22 Investing in Your Book Business
 29:55 Understanding Readthrough and Audience Targeting
 31:48 Reordering Your Series for Better Conversions
 33:06 Box Sets vs. Individual Books in Ads
 35:54 Maximizing Your Book's Potential
 43:47 Common Reasons Facebook Ads Fail
 52:51 Effective Targeting Strategies for Facebook Ads
 59:40 Exploring Target Audiences for Authors
 59:42 Leveraging TV Shows and Video Games
 01:00:25 Ancillary Interests and Niche Targeting
 01:00:53 Challenges with Demographic Targeting
 01:01:57 Effective Ad Strategies for Authors
 01:03:15 Understanding Facebook Ad Mechanics
 01:10:03 Optimizing Ad Spend and Conversion
 01:11:17 The Power of Reader Magnets
 01:18:15 Future Trends in Advertising
 01:22:13 Mal's Journey and Writing Philosophy
 01:28:18 Conclusion and Final Thoughts

The team recaps the first ever Author Nation conference for self-published authors, which took over for the 20Books Vegas conference. 

Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos
 
Questions? We can help! Contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.
 
 00:00 Introduction and Initial Thoughts on AuthorNation
 00:25 Welcome to the Book Funnel Podcast
 00:44 Recapping AuthorNation: First Impressions
 02:01 Meeting the Team in Person
 02:58 Transition from 20Books to AuthorNation
 05:43 Conference Layout and Networking
 07:28 Future Improvements for AuthorNation
 10:39 Industry Day Highlights
 22:35 In-Person Direct Sales and Strategies
 26:17 BookFunnel's Future Plans
 27:22 Exciting Ideas for Authors and Readers
 28:14 The Year of the Reader
 29:31 Fun Times in Vegas
 31:04 Gourmet Dining Experiences
 36:33 Meeting Industry Heroes
 40:33 Kevin Smith's Motivational Talk
 43:14 Story Wars: A Creative Battle
 45:09 Final Thoughts and Tips

In this episode of the BookFunnel Podcast we sit down for a chat with Kate Hall to discuss TikTok for authors. Kate has courses for authors on a variety of topics, including using TikTok as a marketing tool. We get into the nitty gritty here, so make sure you watch the full episode as there are lots of little gems along the way!
 
 This episode was recorded on 11/7/24.
 
 More info about Kate Hall
 (Website & Courses) https://www.alynedigital.com
 (TikTok) http://tiktok.com/@thebooktokgoddess
 (Instagram) http://instagram.com/katehallbiz
 (YouTube Channel) https://www.youtube.com/@KateHallBiz
 (Facebook Group) https://www.facebook.com/groups/katehallpublishing
 
 Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos
 
 Questions? We can help! Leave a comment or contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.
 
 00:00 Introduction to Rejection and Instinctual Fears
 00:25 Welcome to the Book Funnel Podcast
 00:51 Kate Hall's Journey with TikTok
 05:36 Tips from the Trenches: Author Strategies
 17:09 Main Topic: TikTok for Authors
 36:50 Going Viral on TikTok
 37:27 The Power of Emotional Hooks
 38:47 Cross-Platform Strategies
 40:38 Creating Effective TikTok Slideshows
 46:51 Batching Content for Efficiency
 58:42 Writing to Market vs. Writing to Trend
 01:00:55 Universal Fantasy and Its Impact
 01:07:44 Avoiding TikTok's Content Pitfalls
 01:16:16 Navigating Canva's Bulk Create Feature
 01:18:48 Managing Multiple TikTok Accounts
 01:20:14 Device Recommendations for TikTok
 01:25:57 Avoiding TikTok Bans and Misconceptions
 01:34:42 Effective TikTok Marketing Strategies
 01:45:04 Optimizing Your TikTok Algorithm
 01:53:17 Final Thoughts and Course Information

Join Jack, Kelli, and Emma as they discuss how to get more Amazon reviews with Patsy Collins. 

Learn more about Patsy Collins: 
(Website) https://patsycollins.uk 
(Amazon Author Page) https://www.amazon.com/stores/Patsy-Collins/author/B004O08LRQ?ref=sr_ntt_srch_lnk_2&qid=1730514596&sr=8-2&isDramIntegrated=true&shoppingPortalEnabled=true 
(Little Mallow Cosy Mysteries) https://www.amazon.com/dp/B0CR7TVKF8?binding=kindle_edition&ref_=ast_author_bsi
 
Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos
 
Questions? We can help! Contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.

In this episode of the BookFunnel Podcast, hosts Jack Shilkaitis, Kelli Tanzi, Emma Alisyn, and special guest Andrew Warren dive deep into the key strategies for building a sustainable author career. We'll discuss publishing plans, finding the right genre, and the importance of reader alignment. Whether you're just starting out or are an experienced author looking to grow your business, this episode is packed with actionable advice and insights to help you succeed.
 
 More about Andrew can be found here:
 
 Andrew Warren's Books 
 (Thrillers): https://www.andrewwarrenbooks.com
 (sci-fi / fantasy): https://aawarrenwriter.com
 
 Amazon Author Pages 
 (Andrew Warren) https://www.amazon.com/stores/Andrew-Warren/author/B01EOBZH7Q
 (A.A. Warren) https://www.amazon.com/stores/A.-A.-Warren/author/B07MK147FN
 
 Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos
 
 Questions? We can help! Leave a comment or contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.

In our debut episode of the BookFunnel Podcast, hosts Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn dive into the world of self-publishing, offering advice and insights for authors at every stage of their career. We talk about how this podcast came to be and share some tips on overcoming writing struggles. Whether you're an aspiring author, a self-published veteran, or just a curious reader, this podcast has something for you!

Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos

Questions? We can help! Contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.