The pleasure principle asserts that the human mind does everything it can to seek out pleasure and avoid pain. It doesnt think; it doesnt analyze; it just acts like a blind animal urgently moving in the direction that it feels more pleasure and less pain. It doesnt have any sense of restraint. It is primal and unfiltered. It doesnt get simpler than that. An apt comparison, in fact, is a drug addict who will stop at nothing to get another taste of narcotics.

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Peter Hollins is a bestselling author, human psychology researcher, and a dedicated student of the human condition.

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