The Brand Called You

The Brand Called You

By The Brand Called YouBusiness
Download on the App Store

The Brand Called You episodes

  • Bridging Theory and Practice: The Pracademic Approach to Global Crisis Management | Eelco H. Dykstra, Chairperson, 20-20 VISION Program and DIEM Network

    In this insightful episode of "The Brand Called You," Eelco H. Dykstra, Chairperson of the 20 20 Vision Program and DIEM Network shares his journey from emergency medicine to tackling global crises, discussing his unique meta approach, the concept of pracademia, and the significant impact of the Daily Impact Emergency Management Program. Learn about the challenges of fragmentation and lack of impact, and how integrating academic and practical insights can drive meaningful change in emergency management.

    00:34- About Eelco H. Dykstra

    • Eelco is the chairperson of the 20/20 Vision Program and the DIEM Network. 

    • He specializes in the Design, monitoring & evaluation (D, M&E) of resilience and emergency programs and projects.


    • 26 min
    • From Transactions to Relationships: Revolutionizing Real Estate | Kristi Jenkins, Real Estate Managing Broker

      Discover how Kristi Jenkins, a managing broker specializing in luxury and waterfront properties, transformed her real estate career by focusing on building lasting relationships and leveraging social media. Learn about her innovative strategies for client loyalty, her approach to social media marketing for professionals over 40, and how she uses storytelling to create meaningful connections in the real estate world.

      00:35- About Kristi Jenkins

      • Kristi is a real estate managing broker and specializes in luxury and waterfront properties throughout the Greater East Side and Seattle area.

      • She has nearly 2 decades of experience buying and selling homes in the greater Eastside and Seattle areas.

      • 26 min
      • Your Brand Sucks? Learn from the Billion Dollar Branding Guru, Ernie Harker | Ernie Harker, The Billion Dollar Branding Guy; Author, 'Your Brand Sucks'

        Ernie Harker, the Billion Dollar Branding Guy and author of Your Brand Sucks, shares his unique insights into building a brand that truly resonates. From uncovering your brand’s spark to leveraging generative AI, Ernie’s strategies are game-changing for businesses of any size. Whether you're a solopreneur or a growing company, learn how to authentically engage your audience, stand out in the market, and create lasting impact. Discover the secrets behind Ernie’s 4-step FIRE branding method and find out why authentic branding is the key to long-term success.

        00:37- About Ernie Harker

        • Ernie is the Billion Dollar Branding guy. 

        • He's the author of a book titled Your Brand Sucks.

        • He's a keynote speaker, an entrepreneur, a C store marketing specialist, a branding expert, a Gen AI wizard, and a loyalty strategist. 

        • 27 min
        • How to Make Well-Being a Core Business Strategy? | Ana Smith | Chief Learning & Wellbeing Officer; Author

          Integrating well-being into your core business strategy is essential for fostering a productive and engaged workforce. Ana Smith, Chief Learning & Wellbeing Officer and author of "Change Your Mindset, Change Your Life," emphasises that well-being extends beyond perks—it’s fundamental for long-term productivity and employee satisfaction. Embracing feedback, overcoming resistance to change, and embedding well-being into the organisational fabric are crucial steps. Discover how adopting these strategies can enhance employee engagement, reduce turnover, and drive overall success.

          [00:39] - About Ana Smith 

          •  Ana is a Chief Learning and Well-Being Officer.

          •  She is the author of a book titled, “Change Your Mindset, Change Your Life.” 

            • Suzie has recently launched her innovative human systems practitioner program.

            • 26 min
            • Navigating Challenges in Data-Driven Business Models | Sayandeb Banerjee | CEO & Cofounder, MathCo

              In today's rapidly evolving business landscape, data-driven models have become essential for staying competitive. However, building and scaling these models comes with unique challenges. From fostering a culture of data-driven decision-making to ensuring the ethical use of AI, leaders must navigate numerous complexities. Sayandeb Banerjee, CEO of MathCo, highlights the importance of experimentation and addressing short-term goals without compromising long-term strategies. By integrating AI and predictive analytics thoughtfully, businesses can unlock meaningful insights while overcoming the operational and ethical hurdles that often arise.

              [00:37] - About Sayandeb Banerjee

              • Sayandeb is the CEO and Co-founder of MathCo.

              • He has been listed amongst the top 20 CEOs of data science service providers in 2023.

              • 30 min
              • From Math to Strategy: How Actuaries Drive Innovation in a Changing World | Kalpana Shah, Board Chair, Past President & Founder, IFoA Board, Institute and Faculty of Actuaries

                Kalpana Shah, a trailblazer in the actuarial world, shares her incredible journey from humble beginnings to becoming the Board Chair at the Institute of Actuaries. With decades of experience in risk management, she discusses the evolving insurance landscape, the impact of technology, and how actuaries can lead in an age of innovation. Kalpana's insights on leadership, resilience, and breaking barriers offer inspiration for professionals across industries.

                00:36- About Kalpana Shah

                • Kalpana is a Board Chair. 

                • She's a portfolio non-executive Director and Immediate Past President and founder of the IFoA board at the Institute and Faculty of Actuaries. 

                • She has received numerous accolades from the Institute of Directors, the Financial Times, Cranfield University, insurance and Insider, and the Brahma magazine.

                • 24 min
                • Unlocking the Brain's Secrets: Neuroscience Meets Cross-Cultural Management | Dr. Mai Nguyen, Expert in Applied Neuroscience at CultureMove.com, The Netherlands

                  In this episode, Dr. Nguyen Phuong Mai, Associate Professor at Amsterdam School of International Business, delves into the profound impact of neuroscience on cross-cultural management. She explains how biases shape communication and business across diverse cultures, offering fresh insights into leadership and inclusion. Learn how our brains process culture, fear, and belonging, and how we can override unconscious biases to build more inclusive environments.

                  00:37- About Dr. Mai Nguyen

                  • Dr. Mai is an Associate Professor at the Amsterdam School of International Business in the Netherlands

                  • She's the author of a book titled Cross Cultural Management: With Insights from Brain Science.

                  • 27 min
                  • Navigating the Future: Insights from a Digital Pioneer | Shrijeet Mishra, Digital Evangelist, Sustainability Advocate, CX Specialist


                    In this episode of "The Brand Called You," Shrijeet Mishra, a visionary leader, digital evangelist, and sustainability advocate with over 37 years of experience, shares his journey from Hindustan Unilever to his current role at Aditya Birla Group, discussing how digital transformation and sustainability are reshaping industries. Discover how businesses can leverage AI, foster innovation, and create customer-centric solutions that are both impactful and sustainable.

                    00:32- About Shrijeet Mishra

                    • Shrijeet is a digital evangelist, a sustainability advocate, and a CX customer experience specialist. 

                    • He's currently the Chief Innovation Officer and Head-Group services at the Aditya Birla group. 

                    • He has been recognized as one of Constellation BT’s 150 leaders chosen for 2022 and has been felicitated, awarded, and recognized several times.

                    • 30 min
                    • Unleash Your 10X Productivity: Aseem Puri's Game-Changing Strategies | Aseem Puri, CEO, Unilever International, Author ‘10X Productive’

                      Aseem Puri, CEO of Unilever International and author of '10X Productive', shares powerful insights on maximizing productivity and achieving work-life balance. From innovative meeting strategies to energy management techniques, Puri offers practical advice for professionals seeking to thrive in high-pressure environments while prioritizing personal growth and well-being.

                      00:36- About Aseem Puri

                      • Aseem is the Chief Executive Officer of Unilever International, and he's an author. 

                      • He's an author of a book titled 10X Productive.

                      • Aseem is also the winner of the Marketing Excellence Award, the CMO Council award. 

                      • He's been selected by Times of India as one of India's 24 leading emerging young leaders for the future in lead India. 

                      • He's a three time winner of the HUL Chairman's Award and Global Category Unilever award.

                      • 27 min
                      • Brave Leadership: Navigating the Courage Gap | Dr Margie Warrell, Leadership Advisor, Keynote Speaker & Bestselling Author

                        In this engaging conversation, Dr Margie Warrell, a leadership advisor and bestselling author, delves into the essence of brave leadership in today's challenging environment. From her rural upbringing in Australia to advising top leaders globally, Dr Warrell explores how courage, vulnerability, and self-awareness shape effective leadership. She emphasizes the importance of managing fear, taking risks, and cultivating a growth mindset to close the "courage gap" and lead authentically.

                        00:36- About Dr Margie Warrell

                        • Dr Warrell is a leadership advisor, a keynote speaker, and a best-selling author. 

                        • She's also a global thought leader in human potential and brave leadership. 

                        • She's been recognized as a top 200 leadership voice and is a Women's Economic Forum honoree.

                        • 29 min

                        About The Brand Called You

                        From the publisher's feed

                        Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.

                        More shows like The Brand Called You

                        The Knowledge Project by Shane Parrish

                        The Knowledge Project

                        2,711 Listeners

                        Coaching for Leaders by Dave Stachowiak

                        Coaching for Leaders

                        1,460 Listeners

                        The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

                        The Digital Marketing Podcast

                        113 Listeners

                        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

                        Marketing School - Digital Marketing and Online Marketing Tips

                        1,256 Listeners

                        Super Data Science: ML & AI Podcast with Jon Krohn by Jon Krohn

                        Super Data Science: ML & AI Podcast with Jon Krohn

                        303 Listeners

                        Founders by David Senra

                        Founders

                        2,194 Listeners

                        Practical AI by Daniel Whitenack and Chris Benson

                        Practical AI

                        212 Listeners

                        Inside the Strategy Room by McKinsey & Company

                        Inside the Strategy Room

                        173 Listeners

                        The Jim Rutt Show by The Jim Rutt Show

                        The Jim Rutt Show

                        259 Listeners

                        Last Week in AI by Skynet Today

                        Last Week in AI

                        313 Listeners

                        Finshots Daily by Finshots

                        Finshots Daily

                        40 Listeners

                        The Morning Brief by The Economic Times

                        The Morning Brief

                        15 Listeners

                        HBR On Strategy by Harvard Business Review

                        HBR On Strategy

                        79 Listeners

                        20 Minute Books by 20 Minute Books

                        20 Minute Books

                        121 Listeners

                        Daybreak by The Ken

                        Daybreak

                        10 Listeners