The Brand Called You

In a riveting conversation with marketing luminary David Aaker, we delve into the realm of purpose-driven branding and its transformative potential for businesses worldwide. Aaker, hailed as the father of modern branding, shares insights from his latest book and unravels the intricate dynamics of embedding purpose into brand identity. From defining purpose-driven branding to examining its long-term business benefits, Aaker navigates through the evolving landscape of consumer expectations and ethical imperatives.

00:40- About David Aaker

In the realm of water sustainability, Dr. Mirka Wilderer stands as a visionary leader, dedicated to addressing the pressing challenges that impact our world's most vital resource. With a remarkable background spanning childhood exposure to the water industry, a diverse educational journey, and a distinguished career, she is shaping the future of water treatment and management. Join us on an insightful exploration of her career, innovative solutions for water contaminants, and her unwavering commitment to making water a central focus in the global sustainability conversation.

[00:17] - About Dr. Mirka Wilderer

Step into the dynamic world of Yannis Ioannidis, a luminary in the realm of data management and storytelling innovation. As the President of the ACM (Association for Computing Machinery) and a trailblazer in the field of data science, Ioannidis shares insights into his groundbreaking work. Join us as we explore the crossroads where large language models, education, and the pursuit of artificial general intelligence intersect, as articulated by one of the industry's thought leaders. 

[00:39] - About Yannis Ioannidis

In this episode of The Brand Called You, Attorney Lisa Haster, discussed her journey into estate planning, highlighting the importance of understanding wills and trusts. She emphasized the benefits of trusts in avoiding probate and protecting assets, noting that starting estate planning early is crucial. The conversation covered various aspects of estate planning, such as managing family dynamics, protecting assets from creditors, and ensuring privacy. The legal professional also touched on the complexities of estate planning and advised seeking specialized expertise in this area.

About Attorney Lisa Haster

In this episode of The Brand Called You, James P Brew, a senior international advisor shares his extensive experience in the field of public-private dialogue (PPD) and its role in economic development. He discusses the concept of PPD, emphasizing its goal of bringing together the government and private sector to address binding constraints and drive positive change in the economy. He gave a comprehensive overview of the importance of PPD in economic development and offered valuable lessons for future initiatives in this field.

About James P Brew

Embark on a fascinating conversation with Bob Coecke, a distinguished Belgium theoretical physicist, and Chief Scientist at Quantinuum. In this episode of "The Brand Called You," Bob shares insights into his unique journey, from being a pioneer in industrial music to his groundbreaking work linking Quantum Computing and music. Join us as we delve into the world of Quantum Mechanics, music composition, and the intersection of science and art.

[00:39] - About Bob Coecke

Explore the future of healthcare transformation guided by Dawn Sherman, CEO of LabConnect, a trailblazer in clinical trials. The dialogue extends to the synergy of Quantum Computing and Artificial Intelligence, revolutionising conventional trial approaches. Delving into the profound implications of rejuvenation technologies, Don contemplates their societal impact. Join this conversation for a profound journey into healthcare innovation, leadership, and the evolving landscape of clinical trials.

[00:10] - About Dawn Sherman

In this episode of The Brand Called You, Dr Eldon Blackman an Educator, Conductor, and Storyteller shares his journey from teaching to starting his own education business, driven by a desire to meet students' needs more effectively. His background in music, particularly conducting, has influenced his approach to teaching and leadership, emphasizing that everyone can learn and improve. Dr. Blackman integrates his conducting experience by viewing students as whole individuals and creating a learning environment based on engagement and shared responsibility.

About Dr Eldon Blackman

In a captivating conversation with Ashutosh Garg, retired professor turned poet and publisher, Prabhu Guptara unveils the remarkable journey that shaped his life and career. From the trials of being a refugee to establishing a global publishing empire, Guptara shares invaluable insights into the evolving landscape of the publishing industry and offers profound advice for aspiring authors. Delve into the story of resilience, passion, and unwavering commitment as Guptara sheds light on the essence of writing, the challenges of publishing, and the transformative power of storytelling.

[00:37] - About Prabhu Guptara

In this era of heightened environmental consciousness, Jax Davey, the visionary founder and CEO of Nuevo, emerges as a pioneering force reshaping the advertising landscape. A former Royal Marine Commando and Forbes 30 under 30 honoree, Jax Davey brings a unique blend of courage, creativity, and commitment to the mission of crafting narratives that not only captivate but also contribute to a greener, more sustainable future. Join us as we delve into Jax Davey's journey, exploring how Nuevo is leading the charge to revolutionise advertising practices, infusing them with eco-conscious principles and conscious creativity.

[00:32] - About Jax Davey