The Brands On Brands Podcast

5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand.

With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, continuously learning new skills via platforms like Udemy, and seeking out mentors and coaches.

Get the full list of 100 personal branding activities: www.brandsonbrands.com/refresh

00:00 Introduction to Building Your Personal Brand

01:49 Express Yourself Through Writing

03:21 Networking at Industry Conferences

04:21 Joining Professional Associations

05:23 Continuous Learning and Upskilling

07:01 Finding Mentors and Coaches

08:32 Conclusion and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success.

Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business professionals. The conversation delves into Larry's personal experiences, his strategies for building a robust LinkedIn presence, and the pivotal moments that shaped his career.

Learn more about Larry at: https://larrylongjr.com

00:00 Introduction to Larry Long Jr.

02:15 Larry's Personal Branding Journey

04:33 The Importance of Energy

09:09 Building Relationships on LinkedIn

23:14 Setting Intentions and Taking Action

24:25 The Role of Hard Work and Luck

26:58 Balancing Paid and Free Speaking Engagements

29:05 Understanding Your Value as a Speaker

35:46 Writing and Publishing a Book

43:09 Personal Goals and Future Plans

47:13 Final Thoughts and Encouragement

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Podcast Show Notes

In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand.

If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership!

Critical Timestamps:

• [00:00] Introduction
• [00:33] Problem with bland content
• [01:09] Visibility vs. value
• [01:42] Industry panel critique
• [02:31] Three common mistakes
• [03:50] Wasting the stage
• [05:42] Mindless reposting
• [07:08] Superficial networking
• [09:03] Final thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions.

From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative.

Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions.

Want more?

• Visit fanfare.io

• Download the Hype Drop Playbook

• Connect with Michael Dodsworth on LinkedIn

00:00 Introduction to Viral Product Launches

01:29 The Importance of Customer Experience and Loyalty

04:00 Challenges in Product Launches and Drops

08:52 The Origin Story of Fanfare

17:30 Leveraging Scarcity and Exclusivity

21:41 Influencers and Audience Engagement

24:36 Building a Personal Brand

25:47 Experimentation and Viral Moments

28:19 Infrastructure and Scalability Challenges

36:27 Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Why Google is Better Than Your Resume. Today, we talk about why it's more important to build your personal brand online than your resume. In this episode, personal branding coach Brandon Birkmeyer addresses the rising trend of layoffs and the challenges of job hunting in today's competitive market.

We discuss the diminishing importance of traditional resumes and the critical role of an online presence in securing career opportunities. We also highlight the need for job seekers to be proactive in creating visibility and credibility beyond a resume to increase their chances of being hired.

00:00 Introduction: The Layoff Dilemma

01:24 The Importance of Online Presence

02:16 Challenges of Job Hunting Today

04:32 Building Career Security

06:03 Conclusion: Start Building Now

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author.

Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book Launchers TV, and author of a book called More Than Cash Flow, which topped Amazon, and another book called The New Brand You. Her latest book from 2021 is called Self-Publish and Succeed, and has now won 13 different Indie publishing awards.

She is an expert on writing a book with marketing in mind and teaches those approaches on how to get results, make an impact, and ultimately make more money.

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Personal Branding Lessons from Taylor Swift, Mr. Beast, and Your Boss. In this episode, we break down the three essential elements of personal branding: presence, positioning, and platform.

We discuss how these factors contribute to success and how you can apply these principles to your career growth and personal branding efforts.

00:00 Introduction: What Do Taylor Swift, Mr. Beast, and Your Boss Have in Common?

01:48 The Concept of Presence in Personal Branding

05:32 Understanding Positioning: Standing Out in Your Field

08:15 The Importance of Platform in Personal Branding

11:53 Conclusion: Key Takeaways on Personal Branding

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach.

Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing.

Don't forget to get your own personal branding scorecard and a free brand strategy call at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored.

Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts.

We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand.

Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat

00:00 Introduction

01:24 The Importance of Personal Branding

03:16 Types of Personal Brands: Experts and Entertainers

09:42 Types of Personal Brands: Echo Chambers

12:39 Types of Personal Brands: Ghosts

15:47 Conclusion and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant.

Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now.

Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Virtuoso Travel amongst others.

Don't forget to get your own personal branding scorecard and a free brand strategy call at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter