Leveling Up with Eric Siu

The Brutal Truths About Building a Successful Agency

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Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models.


Watch the full interview here: https://youtu.be/LRzWisnsdyk


TIME-STAMPED SHOW NOTES:


  • (00:00) The State of Marketing: Trends and Misconceptions
  • (02:49) The Reality of Business Operations and Leadership
  • (06:06) Focus and the Importance of Singular Vision
  • (08:56) The Journey of Building an Agency
  • (12:11) Navigating Challenges in Agency Management
  • (14:59) The Growth and Evolution of an Agency
  • (17:46) Hiring and Talent Management in Agencies
  • (21:04) The Value of Agency Ownership
  • (23:49) Building a Sustainable Agency Business
  • (27:03) Starting an Agency: Practical Steps and Advice
  • (30:17) The Demand for Ad Creatives
  • (33:11) Scaling Your Business: Pricing and Delegation
  • (36:32) Setting Standards of Excellence in Creative Work
  • (41:41) The Importance of Focus and Avoiding Premature Scaling
  • (43:39) Learning from Mistakes: Abdication vs. Delegation
  • (49:12) The Future of Agencies: Tech and Performance-Based Models
  • (55:06) Advice for Aspiring Agency Owners



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      Connect with Eric Siu: 

       

      • Growth Everywhere Newsletter
      • Single Grain - Eric's Marketing Agency
      • Eric Siu on X
      • Eric Siu on Instagram


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