The Business Brain

What if I told you were making assumptions about your clients that was causing you to lose money?

For instance, you may have categorized your target audience under the assumption that they won't be able to pay.

But who says your criteria for grouping them equates to their ability to pay?

Imagine you are going through the completion rate of your newest course. The numbers aren’t bad, but you know they can be better. And even more so, you know the clients that are getting the best results are the ones who are completing the whole course. You want more of them to get better results.  

You may believe the reason they are not getting the results you promised is because they are not finish the course.

But WHY are they not finishing the course?

Because they have a weak thinking skills. 

You see, Thinking is not one big thing. Thinking is made up of 28 parts called cognitive functions.

Naturally we all have stronger and weaker cognitive functions. 

Those weaker ones are making it challenging for us to do what we want to do, including finishing and implementing courses.

You can say, it’s not my responsibility, I’ve provided them the course and leave it at that.

I have a feeling you care more about your customers and you want them to get better results. 

If that is the case, you’ve got to take responsibility. You’ve got to do whatever you can to help. 

Click here to apply: ⁠https://www.lifepixuniversity.com/your-brain-rewired

Even marketing storytelling, requires you do use your 28 thinking skills, including to consider another perspective, summing up, holding 2 or more pieces of information at once and a few more.

If any of those cognitive functions are  weak, it’s going to be challenging for you to be good at storytelling in marketing.

Today we’re gonna focus on helping you improve 2 or more pieces of information at once and then I’ll share with you how it’s related to marketing storytelling tips you can try.

Holding 2 or more pieces of info at same time is about HOLDING 2 pieces of information at the same time. It’s not about doing 2 things at the same.

If you tell a child to brush their teeth and brush their hair, you’re telling them to hold 2 pieces of information at the same time.

We start learning how to do this from the age of 2 but many people struggle with it even as adults especially when it gets MORE than two. Wash the dishes, fold the laundry,  straighten up the family room. Are you starting to need a list to remember all that? That’s more than 3 pieces of information. Can you do 4 or 5?

In storytelling, you’ve always got to keep in mind at least 3 pieces of information while you are telling the story:

1. Who is your audience? Part of that includes what is their pain points, what are they trying to solve?

2. What is your goal of telling the story?

3. The actual story and important details in the story?

When you break it down like that, no wonder why it’s much easier to tell your friend a story! There are so many things to remember - besides for the fact that when you are trying to storytelling in marketing you’re trying to make money too!

In this episode we'll discuss ways to improve the ability to hold 2 or more sources of information & 5 Ways to Improve Your Storytelling In Marketing

You may not be surprised to learn that mentally draining tasks come from weak cognitive functions.

What should you do about it?

For every task mentally draining task you have, you’ll want to do 2 things:

1. Create short term strategies to help you right now.

2. Create long term strategies so you no longer have this issue.

Ways I'd love to help you improve your cognitive functions:

Do you find yourself constantly procrastinating on tasks? Don't beat yourself up about it! Procrastination is actually a sign that one of your cognitive functions is weak. The good news is, you can identify and strengthen these weak areas to overcome procrastination and improve your productivity.

I'll guide you through a simple process to identify which cognitive functions are causing your procrastination.

Are you finding it challenging to delegate effectively?

Unsure about what tasks to delegate or how to ensure they are carried out to your satisfaction? Do you often feel disappointed because nobody does it as well as you do?

If these struggles sound familiar, you may be facing difficulties related to cognitive deficiency, such as labeling or precision, as discussed in our enlightening episodes 403 & 404.

But there's more to successful delegation than meets the eye. To excel in delegation, you must possess a critical thinking skill known as conserving constancies. This skill involves recognizing the essential attributes that must remain consistent for an object to retain its identity.

Take the example of a square. It's characterized by having four sides of equal length and four right angles. Regardless of its color or size, as long as these attributes hold true, it remains a square. However, the moment one of its sides loses its equality, it ceases to be a square, irrespective of its color or size. Consciously conserving constancies means identifying which characteristics should remain unchanged for a task to fulfill its purpose.

So, how does this concept relate to effective delegation? Well, to delegate successfully without micromanaging or enduring constant stress over the outcome, you must clearly define for yourself and the person you are delegating to, which aspects of the task require specific attention.

Certain tasks demand precise execution to achieve the desired results. On the other hand, there are tasks that allow for slight variations while still achieving comparable or even superior outcomes. By understanding these nuances, you can delegate with confidence and clarity.

We also discuss 4 types of tasks delegate & how to make sure you're delegating well so get the results you need.

Discover the power of self-talk as a proven strategy to enhance your cognitive functions and sharpen your thinking skills. When you find yourself unsure of what to do in a challenging situation, self-talk can be your guiding light. By engaging in this simple yet effective practice, you can identify the core problem and unlock creative solutions.

But how exactly do you practice self-talk? It's as easy as talking to yourself. By verbalizing your inner thoughts, you create an opportunity to gain fresh insights and notice previously overlooked details. For instance, when faced with a complex decision, expressing your thoughts aloud like, "I can't take on this client right now because I'm working on a big project..." or "What if I add an additional bonus to the offer?" can help your brain establish new connections and draw valuable conclusions.

Moreover, self-talk serves as a catalyst for generating innovative ideas. For example, when faced with a challenging client situation, voicing your thoughts like, "This client is overwhelmed right now. How can I make it easier for them?" can spark fresh perspectives and creative solutions.

It's no wonder that talking to a friend can be so helpful. When you discuss your thoughts with others, your brain actively processes information, enabling you to gain new insights and perspectives.

Are you tired of spending excessive time on cooking and food preparation?

Have you attempted meal prepping before, only to be disappointed with the results? I've got you!

Everything we do requires us to use our 28 thinking skills - including meal planning. As we discuss an easy way to meal plan, you'll see we need to use the thinking skills of having a need to make a plan and categorizations.

Having the need to plan will motivate your brain to embrace meal preparation. So grab a pen and paper or open a new Google doc, and let's explore why meal prepping is essential for you.

Save time, save money, maintain a healthy diet, and ensure you always have food readily available. These are just a few of the reasons why meal preparation is a game-changer, especially when your business demands your attention. Take a moment to reflect on your personal motivations. What benefits resonate with you the most?

Once you have solid reasons in mind, it's time to take action. Meal prepping involves employing effective categorization techniques in both directions. By categorizing, you can organize small groups into larger ones or break down large groups into smaller, manageable portions.

Ready to get started?

6 steps to meal prepping coming right up!

Are you tired of struggling to come up with innovative ideas when you need them the most!

Do you envy those individuals who effortlessly generate creative and out-of-the-box solutions? Well, you're in luck! In this episode, we delve into the secrets of becoming one of those ingenious thinkers.

Hypothetical thinking, the very skill you acquired during your school days, holds the key to unlocking your creative prowess. It's all about the ability to envision possibilities: "If I know this, then I know..." Take a moment to contemplate the notion that nothing is entirely "new." Every idea we conceive builds upon existing knowledge and experiences.

To illustrate this concept, let's consider a grandiose example—venturing to Mars. How did this idea come about? It traces back to our desire to reach the moon, which was inspired by the existence of airplanes, which, in turn, drew inspiration from the majestic flight of birds. The same principle applies in the business realm. Novel product ideas emerge from enhancing existing concepts or fulfilling identified needs based on what is already available.

Even in marketing, originality springs from a foundation of proven techniques. Nothing starts from scratch. Instead, it's a process of leveraging what we already know works and then building upon it. Exciting, isn't it?

Now that you grasp the essence of hypothetical thinking, let's dive into practical strategies that will enhance your ability to generate remarkable ideas. In this video, we explore four effective methods to sharpen your hypothetical thinking skills and unlock your creative potential.

So, what exactly are raving fans?

They are your brand's biggest enthusiasts, the ones who go above and beyond. Raving fans not only use your products or services, but they share their experiences on social media, spreading the word with genuine excitement.

To cultivate such fans, you must go beyond mere transactional interactions. Exceptional customer service is a must, but it doesn't stop there. You need to anticipate their needs even before they voice them.

Now, let's delve into the two thinking skills you need to master to create raving fans: considering another perspective and projecting virtual relationships.

By understanding the importance of making connections that aren't immediately obvious, you'll be able to serve your audience better.