Transforming Dreams Into A Thriving Brand with Conquest Works CEO, Parker Coppins

In this episode, Rachel chats with Parker Coppins, the CEO of Conquest Works and they delve into the art of custom packaging, discuss strategies that turn first-time buyers into repeat customers, and give a fresh spin on how to make corporate apparel captivating. But it's not all about the products. We also take a hard look at the role of an easy-to-navigate website and explore how bundle deals can pump up your average order value. So buckle up for an intriguing, insightful conversation with one of the industry's best, and get ready to elevate your brand to new heights!

Conquest focuses on E-commerce Merchandising, Branding, and Marketing. The mission is to give creatives what they need, to be able to focus on what they love. See how we/they can turn your creative vision into a reality.

In this episode, you'll hear:

-Parker's journey from YouTube, being in the Merch space and how this has helped scale his own brand.

-How merch helps to increase sales on apparel, branding tips, and how to create products and an exceptional experience for your target audience.

-The importance of collecting data to show the value of custom packaging.

-What to keep in mind when creating your website.

-Tips for sourcing from all aspects.

Like, comment & subscribe to my YouTube channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at

https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

To turn your creative vision into reality, check out Conquest's website here: https://conquest.works/

Follow Conquest Works on socials: @ConquestWorks

The Top 5 Things I Wish I Knew Sooner In The Apparel Industry

In this episode, Rachel reveals the secrets to career growth in the apparel industry, as she shares her personal journey and the valuable lessons she's learned along the way. From her time at the University of Cincinnati's Co-op Program to internships in graphic design, merchandising, and technical design, she'll guide you through the various paths in the fashion world and help you find the perfect fit for your career ambitions.

Rachel also reveals essential tips on how to strengthen your presence in the fashion industry, focusing on high-quality garments and strategic marketing. Learn how to identify your ideal customer, understand the cost dynamics of ordering units, and master marketing tactics to build customer loyalty. Plus, don't miss the opportunity to join our thriving apparel community by downloading a free resource and signing up for her newsletter. We hope you enjoy this episode!

In this episode, you'll hear:

- Rachel's list of the top 5 things she wishes she knew sooner in the apparel industry.

- The importance of learning different areas in the industry.

- Common misconceptions associated with what society thinks the fashion world looks like.

- How learning costing early on can make you better earlier in your career.

- The less products you make, the more you will sell!

We can't wait to hear what you think of this episode!

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

And learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

Behind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 2

In this episode, Rachel continues the conversation with Jessica Ledin where they get into the unique issues within the apparel industry, such as the passionate opinions of those involved and the constraints of capital and upper management. They also discuss the pressures product developers face and the impact they can have on personal lives. Despite the struggles, they continue to find value in their experiences and the opportunity to contribute to the industry. Join the discussion and learn more about their stories, insights, and recommendations for navigating the tough world of apparel.

Jessica Ledin is the owner of Paive Apparel Consulting where the mission is to help bring apparel to life in a clean, concise, and efficient way.

In this episode, you'll hear:

-Thoughts on building an exit strategy from the apparel industry.

-Similarities in the paths both Rachel and Jessica have taken.

-How to utilize your skills in a different capacity in the apparel industry.

-The realities of longevity in the industry and the red flags to look for.

-How tough the industry truly is and the overall vibe of the industry at the current moment.

We can't wait to hear what you think of this episode!

Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

To connect with Jessica for consulting work, check out her website here: https://www.paiveapparel.com/.

You can also connect with her at Intentional Architecture:

https://www.intentional-architecture.com/

https://www.instagram.com/Designbyintention/

Behind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 1

In this episode, Rachel sits down with good friend and fellow industry veteran, Jessica Ledin, to uncover the often underappreciated role of apparel product developers. We'll take you on a journey through our experiences in design, production, product management, costing, and more, revealing the critical part developers play in understanding and making decisions on everything from design to margin goals.

Jessica Ledin is the owner of Paive Apparel Consulting where the mission is to help bring apparel to life in a clean, concise, and efficient way.

In this episode, you'll hear:

-Jessica's personal experiences in product development in the apparel industry.

-The vast role of product developers and how developing is different from technical design.

-The importance of being open and willing to learn new roles.

-Crazy travel stories from both Jessica and Rachel, define just how much travel affects both business and personal lives.

We can't wait to hear what you think of this episode!

Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

To connect with Jessica for consulting work, check out her website here: https://www.paiveapparel.com/ --------------------------------------------------------------------------------------------------- You can also connect with her at Intentional Architecture: https://www.intentional-architecture.com/ https://www.instagram.com/Designbyintention/

The Secrets to Successful Garment Fittings in Your Apparel Business

In this episode, Rachel dives into the nitty-gritty of what it takes to run a successful garment fitting. Rachel reveals important protocols she recommends and the critical role each person plays in the fitting. She also opens up on how to efficiently fit and pin garments, engage with fit models, and what tools to bring, plus, learn how small incremental changes during the fitting process can lead to the best results.

With Rachel's guidance, you'll be able to master the art of garment fitting and create better products for your apparel business.

In this episode, you'll hear:

- Rachel's experience with garment fittings and her passion for them.

- Particular protocols that are detrimental to the efficiency of a garment fitting.

- The importance of each role in the fitting.

- Specific tools Rachel recommends to help you be successful.

- Bonus tips on how to make your next fittings even better.

We can't wait to hear what you think of this episode!

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

Transforming Connection in the Fashion World with the Fashion Index

In this episode, Rachel talks to Marge and Tirsa, co-owners of the Fashion Index, as they share their path from college roommates to fashion industry revolutionaries. Uncover the power of friendship and the importance of internships in shaping their experiences, and learn how their platform is transforming the way small businesses and entrepreneurs connect within the fashion world.

Fashion Index is a B2B and B2C web platform that eliminates the need for guesswork. We are the game-changing, seamless connection between fashion businesses and the suppliers they need. Fashion Index is focused on connecting new or emerging brands and those ready to expand. Fashion Index can help whether you are looking for a designer, patternmaker, seamstress, sales rep, factory, or creatives, or if you need a coach to guide you through starting your own brand.

In this episode, you'll hear:

- The birth of the Fashion Index

- Success stories of those who've been a part of the Fashion Index platform

- The importance of sustainability in the fashion industry, especially in the denim space

- How challenging the fashion industry can really be

- Promoting apparel industry education and shareability

We can't wait to hear what you think of this episode!

Learn more at https://www.thebusinessofapparel.com

--------------------------------------------------------------------------------------------------- Connect with us:

https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/

https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet

https://www.pinterest.com/unmarkedstreet/

---------------------------------------------------------------------------------------------------

To connect with the Fashion Index, you can visit their website here: https://www.fashionindex.com/

Like, follow, comment, & subscribe on these platforms:

https://www.linkedin.com/company/real-fashion-index

https://www.instagram.com/realfashionindex/

https://www.facebook.com/realfashionindex

https://twitter.com/FashionIndex4RL

https://www.tiktok.com/@fashionindex

https://www.youtube.com/channel/UCyuKYyeLqIlB_OPxh3xv2hg

Decoding Apparel Industry Jargon: A Comprehensive Guide to Industry Terminology and Acronyms

In this episode, Rachel breaks down the meaning behind acronyms and terms widely used in the apparel industry like AOP, CMT, Grading, MOQ, and many more. Fear not, we'll help you understand these terms and their importance in the quality of your fabric, garments, and overall product construction and fitting.

Don't let the jargon overwhelm you! By the end of this episode, you'll be well-versed in industry lingo and ready to conquer your apparel business journey.

In this episode, you'll hear:

-Definitions of acronyms like AOP, BOM, CAD, CMT, FOB, LDP, MOQ, MCQ, PO, and WIP.

-More detailed information and examples of what these acronyms mean.

-Definitions of terms like Cut and Sew, Detail Sketch, Fabric Construction, Flats, Full-Fashioned, Grading, Graded Nest, Knit, Marker, Pattern, Proto, Sourcing, Tech Pack, and Woven.

More detailed information and examples of what these terms mean.

We can't wait to hear what you think of this episode!

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Empowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen Loofbourrow

In this episode, Rachel brings in Alpine Fit founder, Jen Loofbourrow to explore the challenges and successes of starting a clothing manufacturing business in Alaska, from Jen's determination to own her own facility to how Jen approached a fiber supplier to make her dream come true. Finally, Rachel and Jen delve into the importance of women supporting women in business, particularly in the outdoor apparel industry. Hear about Jen's experience as a female business leader, her leadership's positive impact on her daughter, and the supportive network of women-founded outdoor product businesses she's helping to create.

Jen Loofbourrow launched Alpine Fit as an outdoor activewear brand in line with her customer's values offering fit options for body proportions, odor-resistant fabrics for longer adventures, and domestic manufacturing, producing Made in USA and Made in Alaska outdoor gear.

In this episode, you'll hear:

-Jen's journey with Alpine Fit and how it came to be.

-The technology behind Ionic Plus Silver and why it does not work well with Merino wool.

-The challenges behind operating an apparel business in Alaska.

-The story of how Jen found herself owning her own facility.

-Why Jen is passionate about leadership for women and how being a woman founder has changed her life.

We can't wait to hear what you think of this episode!

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

To connect with Jen, you can visit his website here: https://alpinefit.com/

To connect and follow Jen on social media, check out her Facebook and Instagram here: https://www.facebook.com/alpinefitco

https://www.instagram.com/alpinefitco/

To connect and follow Jen on Linked In, check out her profile here: https://www.linkedin.com/company/alpinefitco

Create Your Business Plan: From Startup To Success In The Apparel Industry

In this episode, Rachel shares her personal journey of founding Unmarked Street and the invaluable lessons she has learned along the way. From the importance of crafting a robust business plan to leveraging contractor dollars and fit education, this episode is packed with insights and practical tips for aspiring entrepreneurs ready to make their mark.

Discover the decisive factors that led her to manufacture her first production run of RTQ Apparel right here in the US, such as lower minimum order quantities and reduced transit costs. She also shares her strategies for estimating shipping and retail prices, and the significance of researching customs and duty rates when sourcing materials. With these tips in hand, you'll be well-equipped to navigate the complex world of apparel manufacturing and costing.

In this episode, you'll hear:

-How the business plan for Unmarked Street came to be.

-Pivoting is inevitable as an entrepreneur.

-Unique things about building a plan in the apparel industry.

-The importance of focusing on your margins.

We can't wait to hear what you think of this episode!

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Mastering the Entrepreneur Mindset with Chelsea VanBuskirk

In this episode, Rachel talks to Chelsea VanBuskirk, an accountability partner, fellow female entrepreneur, and podcaster. Chelsea shares her incredible journey of self-discovery, which began in the fitness world before transitioning to the realm of mindset and spirituality. They discuss the importance of taking our time and slowing down, what that means, and discover how breaking down big ambitions into achievable habits can lead to lasting success in business and life.

Chelsea VanBuskirk is an author, speaker, ordained spiritual counselor, energy healer, and host of The Heart AF Podcast. She is on a purposeful mission to help guide and empower women who feel stuck and are not embracing their authentic selves.

In this episode, you'll hear:

-Chelsea's journey to entrepreneurship and how she plans to use her experiences to help teach others.

-Why guiding women to self-discovery is important.

-What slowing down actually means and how to do it.

-The importance of focusing on one product or one service at a time to build brand recognition.

-Breathwork and mindset exercises to help with anxiety and build a more positive mindset.

We can't wait to hear what you think of this episode! To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.

Chelsea VanBuskirk is an Author, Speaker and Podcaster, advocating for people to find their inner strength. If you'd like to connect with Chelsea directly, you can listen to her Podcast or find her on social media, here: https://bit.ly/m/HeartAF