The Business of Elderly Care with Annalee Rae Kruger, Care Right Inc.

For the sake of your relationship with your parents, their and your quality of life, and the well-being of your business, make sure that you are planning ahead when it comes to elderly care. According to research, 30% of family caregivers miss career opportunities or have to leave their businesses, 63% are paying for care in some way, and 42% have to reduce their own contributions to their portfolios or retirement plans. In this episode, Annalee Rae Kruger explains how you can proactively deal with the inevitable fact of aging!    About Annalee Rae Kruger: For over 28 years, Annalee Rae Kruger has helped families navigate through aging, family caregiving, dementia progression, and care options. Everything Annalee does is with the mission of improving quality of life by helping families and their relatives age as successfully as possible. Her company, Care Right Inc., is a virtual, nationwide consultancy serving families across the US in developing customized Aging Strategies. In her book, “The Invisible Patient,” Annalee draws upon her extensive expertise to shed light on the often overlooked aspect of self-care for caregivers. Emphasizing the significance of implementing an Aging Plan, she guides readers in alleviating financial burdens and preventing burnout. This invaluable resource equips caregivers with the tools and knowledge needed to prioritize their own well-being while ensuring the best possible care for their loved ones. Episode highlights:Starting and running a business is a time-consuming endeavor, so if you want to become an entrepreneur, ensure that you are passionate about the work you are going to be immersing yourself in. Annalee always felt a connection with elderly people, and prior to founding Care Right Inc., she worked for many years in the corporate senior care space.  (02:59)Don’t only take action when a crisis occurs in your business. Be proactive and put plans in place so that you don’t have to scramble when things take a wrong turn. 92% of families come to Care Right during a crisis, but if they came ahead of time, they would spend less, ensure better quality care for their elderly loved ones, and decrease their own levels of stress. (08:15)A big part of Annalee’s job is to educate families about the aging process, what to expect, and how to plan for it. Education is a vital part of any business. Educating your customers about the pain points that your business is solving will help to build trust and subsequently convert them into paying clients. (16:23)

Annalee’s best advice for entrepreneurs:“Just like we put a business plan in place as a business owner or entrepreneur, we need to put a plan in place for our parents too, with our parents' input preferably, before they are in that crisis mode.” (25:17)

Resources Mentioned: The Invisible Patient by Annalee Rae Kruger

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