The Business of Fitness

Thousand Helmets founder Gloria Hwang joins us to talk about all things product-based business, from how to develop an idea to getting your prototypes made, to the hiring process once you can’t do everything yourself… and why it’s still important to take breaks, even when you’re the boss! 

Learn more at: https://www.explorethousand.com/

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This week we talk with Bivo water bottle founder Carina Hamel about going from consulting on product design to designing your own product and making it a reality, starting with no investors + staying scrappy, and how to market IRL and online. 

Learn more on their website: https://drinkbivo.com/

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Elly Blue is co-owner and vice president of Microcosm Publishing as well as an author and anthology specialist who writes all about the intersection of bikes and feminism (and sometimes science fiction!). We’re talking all things publishing, from how niche is too niche to the best ways to seek out a publisher and at what point in the process you should. A must listen for anyone who’s considering writing a book!

https://microcosmpublishing.com/catalog/artist/elly-blue

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The best parts (and hardest moments) of starting a business are amplified when you do it with a friend. We talked with dietitians Tiffani Ricci and Kendra Miller of Fueling Life about how they got into business together, building a remote business, and balancing business partnership with their own personal life. 

Find out more about Fueling Life Nutrition at http://www.fuelinglifenutrition.com/

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Olympic Development UCI Virginia's Blue Ridge Team Twenty 24 Women's Pro Cycling & eSports Team founder + general manager Nicola Cranmer joined us to chat about the ups and downs of running a women’s cycling team, from keeping track of rider schedules and social media to dealing with team budgets to bringing on new sponsors. Oh, and how she’s coming to terms with finding some semblance of balance in her life after 2 decades of running the team!

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In this episode, Zwift’s Kate Veronneau and Molly are talking about the upcoming second Tour de France Femmes avec Zwift, what it means for women’s sport, how more companies are entering the world of women’s sponsorship, and how you can use this to your advantage! Why does this matter? Because a rising tide lifts all boats, and the better supported women’s pro racing is, the more women we’ll see coming into cycling and endurance sport… and that’s good for business.

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In this solo episode, Molly is talking through a bunch of her recent learnings in launching Strong Girl Publishing, a small publishing company focused on creating content for young girls about sport, by young women athletes. This episode covers everything from the esoteric ‘know your why’ to the practical ‘check what licensing you need.’

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Feisty Media founder Sara Gross joins us to talk about the ins and outs of creating an ecourse, from how to pick the right topic, the best way to build your course, how to launch, continuing to market, social media versus newsletters, and how to run your first group through your course—plus what to do next. Check out Fueled + sign up for the summer session: https://www.womensperformance.com/fueled

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Kelli Samuelson, AKA Kelli Sam, is the founder and owner of the badass pro women’s cycling team, LA Sweat. In this episode, we chat about all things women’s cycling, but also get into how to run a successful team, how to stand out with your marketing and social on a limited budget, how to keep your shit organized when there are a ton of moving parts to your business, and how to keep things creative, even when you’re overwhelmed with a lengthy to-do list.   

LA-Sweat.com to learn more + shop their awesome merch.

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Theresa Roden launched i-tri to bring more girls into endurance sport back in 2010. The original pilot program consisted of 8 middle school girls at Springs School in East Hampton, NY. By 2023, Theresa’s vision has grown to serve over 1,200 girls from 13 school districts and continues to guide us as we prepare for a National Expansion! In this episode, we talk all about the ins and outs of creating and running a successful, long-lasting non-profit, and what Theresa wishes she knew back in 2010.

Visit the i-tri website at https://itrigirls.org/

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