The Business of Fitness

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually.

Follow Marley on Instagram @marleyblonsky

Follow Khadijah on Instagram @khadijahtriathlete

Follow Ali on Instagram @amtetrick

Okay so you have an idea, but not a lot of money or support. How do you take that idea to fruition? This week, we talk to cowgirl, scientist, storyteller, women sports advocate, and gravel cyclist - Ali Tetrick. As an entrepreneur with big ideas, Ali tells us how she was able to make a business out of one good idea.

Ali tells us how she came up with her idea for Saga Ventures, LLC - a company dedicated to curating meaningful brand activation and community engagement for social impact. Getting into the details, Ali shares how important social media captions can be, as well as how much you can get done with a notebook and a sharpie.

@amtetrick

http://alisontetrick.com/

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With the current economy, we are all wondering what the future of the fitness industry will be. This week we bring you a panel discussion from the 2023 Endurance Exchange. Featuring powerful voices in the fitness industry, Sara Gross leads us through topics surrounding our possible recession, the easy availability of AI, and the necessity of human coaches.

With live questions from the audience, the group tackles the problems the fitness industry faces today, and how we can come together to help propel it forward.

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It can be one of the most daunting and anxiety invoking things...negotiating a raise. Am I really worth that much? Do I have enough experience? Am I putting my job at risk? We need tangible tools and tips to be able to do this to the best of our ability. That's why Molly welcomes Nita Singh Kaushal this week to help us learn how to advocate for more money.

As the founder of her company, Miss CEO - Nita has a vast knowledge base on empowering women to propel their careers. Nita and Molly discuss why many women feel they're asking for too much, how to properly ask for more, and why it's important to communicate openly with your employer.

Follow Miss CEO on Instagram @missceoinc

Visit the website at https://www.missceo.org/

And sign up for the newsletter at https://www.missceo.org/circle

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Finances can be a scary thing to talk about - especially as a new or soon-to-be business owner. But Brenda Smith is here to help female entrepreneurs navigate their financial woes and create healthy relationships with money. This week, Brenda joins Molly to answer all of her burning finance questions for Financial Health February.

Brenda begins by having her clients conjure their first memory of money. Usually, as Brenda explains, this helps create an understanding of how we view money now. The duo do this activity and discuss why women often don't have the support they need to understand finances. Further, Brenda gets detailed on how to ask for enough money, how to separate your business finances from your life finances, and what it means to be a sole proprietor vs. an LLC.

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There is quite a bit of confusion for new business owners, about how to write a legal contract correctly. But this week, we are here to tell you that it really doesn't have to be complicated. We welcome Jaime Bell of Contracts Market to tell us all the tips and tricks on legal contracts.

Jaime talks about the common legal problems new business owners face, what could happen if you borrow another company's contract template and the importance of insurance. While contracts can seem like an overwhelming feat, Jaime shares how important they are to get right, as contacts are the #1 topic of litigation for service providers.

https://www.thecontractsmarket.com/en-us

Follow Jaime on Instagram @contractsmarket

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Liv cycling is one of those companies that we have all seen grow over the years. From pastel "girly" colored Giant bikes, to now - high-quality bicycles designed specifically for women (and they are mostly all black). This week, we wanted to talk to the woman in charge of analog bike product marketing for Liv Cycling - Jen Audia. Jen shares what she does for the company, and more importantly, how she got this coveted position.

Talking about what it means to be a company specifically working to provide a product to women, the duo discusses this impact on the cycling community. Further, of course, Molly asks about Jen's organizational tools.

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If you are someone that feel like they are juggling A LOT of things, this is the episode for you. Pro-peloton cyclist Ashleigh Moolman has been a pro-athlete for 14 years, and also is an extremely successful entrepreneur. This week, we welcome her on to discuss how she manages to do it all, and so successfully.

Beginning her business of Rocacorba Cycling - cycling accommodation, bike hires, and guiding in Girona, Spain, Ashleigh talks about how it all began. Having to start a business to subsidize her pro career, the duo discuss how times have changed for women in sport, and where it looks like we're headed.

@ashleighcycling

@rocacorbacycling

@rocacorbacollective

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If there’s one thing we’ve learned since the start of the show, it’s that if business owners aren’t already using Notion as an organizer, they want to know how. That’s why this week we welcome Ellen Pennock - self taught Notion expert, and Feisty creative director.

Ellen shares all of her secret tips and tricks for how to personalize Notion to your every day needs. From using it to organize your business finances, to setting your personal intentions, Notion can really do it all. Ellen walks Molly through the back end processes that Notion has, and explains from a basic level how folks can utilize this tool.

Follow Ellen on Instagram and TikTok @ellenpennock

THE notion template: https://www.notioneverything.com/templates/the-all-in-life-management-notion-template-integrated-gtd-para-goal-setting-system

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There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau. Kate is the Director of Women's Strategy at Zwift and the person that brought all of the pieces together for the Tour de France Femmes Avec Zwift. 

Of course, Kate hasn't always been in this dream position - and this week Molly asks her alllll about how she got to where she is today. Kate lays the groundwork for how to succeed in the fitness realm from her morning routine to which apps she uses to manage her time.

@kateveronneau

https://www.zwift.com/watchthefemmes 

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