The Business of Fitness

The Business of Fitness

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The Business of Fitness episodes

  • The Business of Fitness - Managing a Chaotic Life on the Road with Liz Walker, Liv Racing Team Manager (Episode 33) - Women's Performance

    How do you manage the work-life balance when your job requires you to be traveling constantly? This week, Molly chats with Liz Walker - the Liv Racing team manager and overall cycling enthusiast. In this fast-paced role, Liz is always on the go.

    Beginning her journey with Liv Cycling as a technical representative driving around the US in a Sprinter van, Liz got a taste of where she wanted to go with this company. Now, Liz manages a team of 12-18 people, coordinates their travel, deals with immigration, and all of the other logistics that go along with this. Liz shares her "on-the-go" tools for success - from how she manages her email inbox, to how she travels light, and, of course, Molly asks all of the detailed questions.

    Follow Liz on Instagram @liz.beyond

    and follow Liv Cycling on Instagram @livcycling

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    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 12 min
  • Business of Fitness - Doing it HER Way - Entrepreneurship with Angella Goran (Episode 32) - Women's Performance

    This is the episode for you if you are looking for some entrepreneurial inspiration. Angella Goran is a self-proclaimed "serial entrepreneur" - and we couldn't agree more. With contagious excitement and confidence, this week, Angella shares her experience with entrepreneurship and fitness.

    Angella discusses how she first got into the business sphere with her first company, SokJok - a social enterprise dedicated to encouraging leadership in youth. Now, as the founder of Tapango Technologies Inc, the duo chats about the tools specifically in Angella's toolbox that help her excel in this sphere.

    Visit Angella on Twitter @AngellaGoran

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    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 18 min
  • Business of Fitness - Writing and Editing in The Fitness Industry with Rosael Torres Davis (Episode 31) - Women's Performance

    Becoming an editor at a top magazine in the fitness space isn’t easy—and it’s not a straightforward path, either. For Rosael Torres Davis, it took sharing a really comical Twitter thread—and it snowballed from there. This week, Molly talks to Rosael about writing and editing within the cycling space - and what this looks like as a woman.

    Rosael is now special projects editor for Bicycling Magazine. She shares her keys to success, and how she sets boundaries between her work and private life. Rosael and Molly discuss dealing with ‘feedback’ online… and how to craft the perfect pitch, if you’re hoping to write for a magazine like Bicycling.

    Follow Rosael on Twitter @RosaelTD

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    @feisty_womens_performance

    Feisty Media Website:

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    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 11 min
  • The Business of Fitness - Build Your Story, Build Your Brand, Build Your Customers with Kathryn Taylor (Episode 30) - Women's Performance

    Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show.

    The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expertise. You can never underestimate the value of a blank piece of printer paper and a swim workout.

    Follow Kathryn on Instagram @kathryntaylor

    and follow Girls Gone Gravel @girlsgonegravel

    Building a Story Brand by Donald Miller

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    Follow us on Instagram:

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    Feisty Media Website:

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    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 3 min
  • The Business of Fitness - Advocacy Work Isn't Free with Molly Cameron (Episode 29) - Women's Performance

    Advocacy work is not free. It's okay to ask for the money you deserve for the work you are doing in the DEI space. This week Molly talks to the other Molly in the cycling sphere, Molly Cameron. Molly is a passionate cyclist, photographer, and trans rights activist.

    Working in the advocacy sphere since the 90s, Molly shares the emotional toll this work has had on her and how she manages to juggle so many things. From how she got into advocacy, to how her goals have changed, Molly gives us the rundown on her life in business.

    @themollycameron

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    Feisty Media Website:

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    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 37 min
  • The Business of Fitness - Have the Courage to Believe You and Your Business Are Worth It with Sonya Looney - Women's Performance

    https://www.sonyalooney.com/

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    Sign up to Receive The Feist Newsletter:

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    Follow us on Instagram:

    @feisty_womens_performance

    Feisty Media Website:

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    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 4 min
  • The Business of Fitness - Running a Yoga Studio IRL and On-Line with Sue Amato - Women's Performance

    What is it like to open a yoga studio? How does one go about gaining clients? This week, Molly interviews Sue Amato. Sue is a co-founder of Valley Om, an in-person AND virtual yoga studio. Located in the industrial district of Easton, Pennsylvania, the studio boasts comfort and functionality.

    Starting this business with her best friend and just months before a global pandemic, Sue has lots of insight to share. She talks about how she works to keep her friendship at the forefront of the business partnership and how the duo adapted to the ever-changing climate of in-person events. If you're thinking about a business in the yoga sphere, this is the episode for you.

    Follow Sue on Instagram @SueAmato and visit the Valley Om website at https://www.thevalleyom.com/

    Sign up to Receive The Feisty 40+ Newsletter:

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    Sign up to Receive The Feist Newsletter:

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    Follow us on Instagram:

    @feisty_womens_performance

    Feisty Media Website:

    https://livefeisty.com/

    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 2 min
  • The Business of Fitness - Should You Write a Book? with Selene Yeager - Women's Performance

    In this day and age, not many people are reading print. When it comes down to it, how do you know if you should write a book? If you do, how do you get it published? How will people know to buy it? To answer these questions, Molly welcomes Selene Yeager onto the show. Selene has been a cowriter for over 30 books, and the author of 6. While many of you may know Selene from her Hit Play Not Pause podcast, she has over 25 years of experience as a writer.

    The duo gets into the details of how you can decide if writing a book is the right option for you. Further, Selene shares her writing process and her old-school planning methods. If you are thinking of becoming an author - maybe you should think of getting a waterproof notebook. Sometimes the best ideas hit you when you're in the shower.

    Follow Selene on Instagram @fitchick3

    Visit www.feistymenopause.com

    Sign up to Receive The Feisty 40+ Newsletter:

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    Sign up to Receive The Feist Newsletter:

    https://www.womensperformance.com/the-feist


    Follow us on Instagram:

    @feisty_womens_performance

    Feisty Media Website:

    https://livefeisty.com/

    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    59 min
  • The Business of Fitness - Why Fitness Companies Need Women’s Strategy with Kate Veronneau - Women's Performance

    There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau. Kate is the Director of Women's Strategy at Zwift and the person that brought all of the pieces together for the Tour de France Femmes Avec Zwift.

    Of course, Kate hasn't always been in this dream position - and this week Molly asks her alllll about how she got to where she is today. Kate lays the groundwork for how to succeed in the fitness realm from her morning routine to which apps she uses to manage her time.

    @kateveronneau

    https://www.zwift.com/watchthefemmes

    Sign up to Receive The Feisty 40+ Newsletter:

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    Sign up to Receive The Feist Newsletter:

    https://www.womensperformance.com/the-feist


    Follow us on Instagram:

    @feisty_womens_performance

    Feisty Media Website:

    https://livefeisty.com/

    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr 10 min
  • The Business of Fitness with Molly Hurford - The Role of Podcasting - Women's Performance

    Hello and welcome to the Business of Fitness hosted by Molly Hurford! For our first episode, we dive deep into the role of podcasting. Starting off with a bang, Molly welcomes Sara Gross onto the series, who many of our listeners, of course, are familiar with.

    Molly asks Sara all of the basic and fundamental questions about starting a podcasting business, and lays the groundwork for other women to do the same. Turns out - enjoying what you do is actually very helpful!

    Sign up to Receive The Feisty 40+ Newsletter:

    https://www.feistymenopause.com/blog/Feisty-40-plus

    Sign up to Receive The Feist Newsletter:

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    Follow us on Instagram:

    @feisty_womens_performance

    Feisty Media Website:

    https://livefeisty.com/

    https://www.womensperformance.com/

    Support our Partners:

    Hettas: Use code FEISTY20 for 20% off at https://hettas.com/

    Tifosi Optics: Use code FM20 for 20% off at https://tifosioptics.com/

    The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

    Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

    MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com



    1 hr

About The Business of Fitness

From the publisher's feed

The Business of Fitness is a weekly podcast where we explore all things athletic industry-related through the lens of the women who are kicking ass in their professions. Want to open a yoga studio,…

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