The Business of Fitness Podcast

If you're like a lot of fitness business owners, you're probably asking the wrong question when it comes to growing and scaling a successful business.

And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it.

The wrong question is…

'How do I get more clients?'

In this episode, Dan Williams reveals the question you should be asking to truly achieve business success.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why 'How do I get more clients?' is the wrong question to ask.
2. The power of using 'five whys' to uncover the root problem in your business.
3. Alternative strategies to increase profit without simply adding more clients.
4. How 'satisficing' might be holding your business back.
5. Why defining a 'full and good life' is essential for business success.

Owning a business is really tough. We can all agree on that. Whether you're a solo PT, or own a chain of gyms, this game is hard.

And yet so many business owners Dan mentors and works with seem determined to make it even harder.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier:

1. Why starting with a problem, not an idea, leads to better business outcomes.
2. The importance of targeting clients without barriers to your service.
3. How hustle culture can mislead you into effort without impact.
4. Real-life examples of businesses solving client needs effectively.
5. Ways to assess if your effort aligns with your business's priorities.

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why revenue alone is a misleading metric for fitness business success.
2. How to calculate average revenue, expenditure, and profit per member.
3. The importance of focusing on profit over revenue for long-term growth.
4. Actionable steps to cut costs and increase profit per member.
5. Retention benchmarks and strategies for a more scalable business.

In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why using multiple marketing channels is crucial for client growth.
2. How viral marketing and referral programs can drive new client inquiries.
3. Tips for leveraging traditional media and unconventional PR for your business.
4. The benefits of using content and email marketing to build trust and authority.
5. How to stand out by adopting a 'blue ocean' strategy for your fitness business.

In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. How to build a strong referral network in the fitness and health industry.
2. The benefits of persistence and relationship-building for long-term business growth.
3. Why active networking can outperform relying solely on word-of-mouth marketing.
4. Practical strategies for approaching and connecting with referrers.
5. How patience and consistency play a vital role in developing a successful referral network.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. The four Es model for organising entrepreneurial ideas and projects.
2. How to balance creative passion with financial success.
3. When to explore new ideas versus focus on existing income streams.
4. The importance of minimal viable products (MVPs) in testing ideas.
5. How to prioritise ideas from concept to successful business.

Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we're providing a ladder between a PT qualification and a successful PT career.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. The purpose and structure of PT Launch Academy.
2. The importance of bridging the gap between Cert IV and a successful PT career.
3. The value of real-world experience and practical internships.
4. The role of ongoing mentorship and support in professional growth.
5. How to balance earning and learning as a new personal trainer.

Learn about PT Launch Academy at https://ptlaunchacademy.com.au/

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Strategies to reduce membership suspensions and their impact on your business.
2. The importance of identifying and addressing common reasons for suspensions.
3. How to implement policies to manage and limit the frequency of suspensions.
4. Innovative approaches, like session banking and using scarcity, to retain members.
5. The value of tracking data to predict and plan for seasonal business variations.

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips.

They spoke about building brand and launching a physical product.

In this wide ranging conversation, you will learn:

• Why a partnership is important for business success.
• The exact process you should go through to launch a physical product.
• The founders' journey through entrepreneurship and business building.
• How to market an innovative product and send it mainstream.
• The importance of community in brand.
• Advice to fitness and health professionals who want to launch their own physical products.

Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals.

This podcast is a bit different - it's the audio from that webinar.

The attendees really enjoyed this Q&A format, and we thought you might get something from it too!