On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 

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Access Full Show Notes for this Episode here

K-Beauty News Headlines

• Shinsegae Acquires AMUSE 
• What this means for the Shingsegae portfolio 
• How this acquisition is different from past brand acquisitions 
• What this tells us about global expansion plans among Korea’s top conglomerates 
• Update on What’s Going On at STYLE STORY and Jelly Ko 

Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

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