Jerry Raehal has spent his career inside community newspapers across Colorado, Wyoming, Louisiana, and now Nebraska. In this conversation he shares what he has learned about turning struggling papers into profitable, community focused institutions and why curiosity and experimentation are essential for local media to survive.

We explore how small newspapers are adapting to digital distribution, why local advertising still works, and what many publishers misunderstand about their own audience reach. Jerry also explains how tools like AI and social platforms can help small newsrooms work smarter while staying focused on what matters most serving the community.

Links:

Jerry Raehal - LinkedIn

https://www.linkedin.com/in/jerry-raehal/

OnePress, Powered by the Nebraska Press Association

https://onepressne.com/

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