Why do some wines cost hundreds or even thousands of dollars? How do global events impact your favorite bottle? Join us for a fascinating conversation with Peter Young, former McKinsey consultant and author of “Luxury Wine Marketing.” Peter’s an insider with experience at blue-chip wineries like Realm and Kosta Browne, and he sheds light on how wineries use everything from psychological triggers to the power of storytelling to drive consumers to pay top dollar. Beyond the marketing magic, we’ll tackle pressing industry issues like the potential impact of tariffs on European wines and the evolving landscape of wine consumption—all while drinking one of our most unique wine club wines yet!

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🍷 Wine Featured On This Episode:

2022 Anima Negra Quibia Mallorca

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Host: Amanda McCrossin

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