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The Business of Wine: Luxury Marketing, Tariffs, and the Future of the Industry featuring Peter Yeung
Why do some wines cost hundreds or even thousands of dollars? How do global events impact your favorite bottle? Join us for a fascinating conversation with Peter Young, former McKinsey consultant and author of “Luxury Wine Marketing.” Peter’s an insider with experience at blue-chip wineries like Realm and Kosta Browne, and he sheds light on how wineries use everything from psychological triggers to the power of storytelling to drive consumers to pay top dollar. Beyond the marketing magic, we’ll tackle pressing industry issues like the potential impact of tariffs on European wines and the evolving landscape of wine consumption—all while drinking one of our most unique wine club wines yet!
📺 Watch this episode in full on YouTube
🍷 Wine Featured On This Episode:
2022 Anima Negra Quibia Mallorca
Connect With Peter
Join the Unfiltered Podcast Wine Club
Follow us on social!
IG: @wineaccessunfiltered
Twitter: @wineaccesspod
Host: Amanda McCrossin
Shop all the wines at Wine Access
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By wineaccess.com
4.7
156156 ratings
Why do some wines cost hundreds or even thousands of dollars? How do global events impact your favorite bottle? Join us for a fascinating conversation with Peter Young, former McKinsey consultant and author of “Luxury Wine Marketing.” Peter’s an insider with experience at blue-chip wineries like Realm and Kosta Browne, and he sheds light on how wineries use everything from psychological triggers to the power of storytelling to drive consumers to pay top dollar. Beyond the marketing magic, we’ll tackle pressing industry issues like the potential impact of tariffs on European wines and the evolving landscape of wine consumption—all while drinking one of our most unique wine club wines yet!
📺 Watch this episode in full on YouTube
🍷 Wine Featured On This Episode:
2022 Anima Negra Quibia Mallorca
Connect With Peter
Join the Unfiltered Podcast Wine Club
Follow us on social!
IG: @wineaccessunfiltered
Twitter: @wineaccesspod
Host: Amanda McCrossin
Shop all the wines at Wine Access
Learn more about your ad choices. Visit megaphone.fm/adchoices
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