Would you like to improve your sales through mastering the art of influence?

Bob Burg, author of 'The Go-Giver' series, shares his journey into entrepreneurship and the importance of giving value to others. He explains that being a go-giver means shifting your focus from getting to giving and consistently providing immense value to others. Berg discusses the five elements of value: excellence, consistency, attention, empathy, and appreciation. He also talks about the power of influence and the ability to attract others to your ideas. 

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

Takeaways

Shifting your focus from getting to giving is the key to success in business and life.

Providing value to others is the most financially profitable way to conduct business.

The five elements of value are excellence, consistency, attention, empathy, and appreciation.

Influence is the ability to attract others to your ideas and create win-win situations.

Education and the willingness to apply these principles are crucial for success.

Timestamps

00:00 Introduction and Bob Burg's Background

02:23 Discovering the Power of Sales and Personal Development

05:06 Difference Between 'Endless Referrals' and 'The Go-Giver'

07:29 The Essence of Being a Go-Giver

11:21 Adding Value Without Costing Time or Money

13:13 The Five Elements of Value

16:08 Common Mistakes in Applying the Five Elements of Value

20:55 Balancing Value and Being Taken Advantage Of

25:11 The Importance of Influence in Business and Life

28:00 Bob Berg's Love for Animals and Personal Philosophy

29:58 Bob Berg's Current Projects and Future Plans

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

ABOUT THE GUEST

LinkedIn: https://www.linkedin.com/in/bobburg

Website: https://thegogiver.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to learn how to improve your company culture from elite sport and running a business?

In this conversation, Adam interviews Cath Bishop to discuss the importance of company culture and how it drives success in both sports and business. Kath is a Triple Olympic athlete, Author and Culture coach. 

They explore the concept of success beyond just winning gold medals or hitting results, emphasising the importance of the journey, learning, and the quality of the stories and impact created. They also delve into the role of feedback, resilience, and mindfulness in improving performance and creating a positive culture. Kath shares her insights as a former Olympian and leadership consultant, highlighting the need for clarity, constant learning, and connection in shaping company culture.

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

Takeaways

Success should be defined beyond just winning gold medals or hitting results; it should encompass the journey, learning, and the impact created.

Why feedback is a valuable tool for improvement and should be sought after and embraced.

Resilience is not about being tough and never giving up, but about flexing, learning, and coming out of each situation wiser and more capable.

Why the environment plays a crucial role in performance and should be given attention and consideration.

How company culture is essential for sustained performance and should be focused on clarity, constant learning, and connection.

Timestamps

00:00 Introduction and Background

04:45 Redefining Success

10:03 The Power of Resilience

13:10 Feedback and Mindfulness

19:38 Visualisation and Mindfulness

27:51 Improving Company Culture

36:48 The Role of Leaders

40:35 Conclusion and Contact Information

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

ABOUT THE GUEST

Twitter/X @thecathbishop

Instagram cath_bishop

LinkedIn: Cath Bishop | LinkedIn

Websites: www.cathbishop.com and www.thelongwin.com

Author of The Long Win: There’s more to success than you think – 2nd edition published in May 2024; The Long Win - 2nd edition: There's more to success than you think: Amazon.co.uk: Bishop, Cath: 9781788605250: Books

Write monthly columns on topics of sports culture for The Guardian: Cath Bishop | The Guardian

Co-host of the Inside Out Culture podcast: Inside Out Culture on Apple Podcasts – looking at themes and company case studies on topics relating to organizational culture

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to increase your credibility and visibility by getting onto more podcasts? 

In this episode, Adam Strong shares a three-step framework for getting onto more podcasts. He emphasises the importance of building a relationship with the podcast host, following them on social media, and engaging with their content. The second step is to pitch the host, but instead of sending a long life story, keep the message personalised, concise, and focused on the value you can bring to the podcast. The final step is to have your resources and tools ready, including a one-pager with your bio, social media links, and any awards or testimonials. By following this framework, you can increase your chances of getting on more podcasts.

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

Timestamps:

00:00 Introduction

03:21 Building Relationships with Podcast Hosts

06:14 Crafting a Personalised and Concise Pitch

10:00 Preparing Your Resources and Tools

14:41 Increasing Your Chances of Getting on More Podcasts

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you a leader struggling with the need to always win or prove you're right? Do you find it hard to let go and delegate effectively?

In this enlightening episode of the Business Strategist, Adam Strong hosts Dr. Marshall Goldsmith, a renowned executive coach and Thinkers 50 Hall of Fame. We recorded this session back in 2021 and it was one of my personal favourites. Marshall shares his journey into leadership development, the importance of behaviour change, and the pitfalls that successful leaders often face. Through engaging stories and practical advice, Dr. Goldsmith emphasises the significance of humility, the need for continuous self-improvement, and the power of asking for help. This episode is packed with actionable insights for leaders at all levels.

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

Takeaways:

Winning Too Much: Successful leaders often struggle with the need to win in every situation, even when it's trivial or counterproductive. 

Customer Selection in Coaching: The key to successful coaching is selecting the right clients who are willing to change and improve. 

The Power of Apologising and Seeking Feedback: Effective leaders must seek feedback, apologise for mistakes, and consistently follow up to improve.

Daily Self-Questioning: Regular self-evaluation through daily questions can significantly improve personal and professional behaviour. 

Re-earning Success: Happiness, achievement, and meaning are not static and must be continually re-earned through ongoing personal development. 

Timestamps:

00:00 - Introduction of Dr. Marshall Goldsmith and his achievements.

02:27 - Dr. Goldsmith's accidental entry into leadership development.

06:50 - The concept of "winning too much" and its impact on leaders.

12:42 - The importance of customer selection in coaching.

17:21 - The role of feedback, apology, and follow-up in leadership.

25:54 - Dr. Goldsmith coaches Adam on competitive behavior.

30:20 - The daily question process for self-improvement.

37:31 - The importance of asking for help and overcoming ego.

41:50 - The need to re-earn happiness, achievement, and meaning in life.

44:16 - Closing remarks and information on Dr. Goldsmith's upcoming book, "The Earned Life."

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

ABOUT THE GUEST

Follow Marshall on LinkedIn: https://www.linkedin.com/in/marshallgoldsmith

Website: https://marshallgoldsmith.com

YouTube: https://www.youtube.com/user/marshallgoldsmith

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to stand out on LinkedIn and boost your visibility?

In today's episode, I'm joined with one of the World's leading copywriting and personal branding experts Jasmin Alic to discuss the importance of having an engagement strategy on LinkedIn to boost visibility and your personal brand. Jasmin (Jay) Alić focuses on three main business topics: LinkedIn, personal branding, and content creation.

He also discusses his personal beliefs, such as kindness and supporting others. By focusing on these topics, he has built a strong brand and community on LinkedIn and has over 240,000 followers on the platform. He emphasises the importance of building an emotional connection with your audience, as it leads to a stronger community and business growth.

Jay has also had his commenting matrix featured by LinkedIn in their publications

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

Takeaways

Why having an engagement strategy is crucial for boosting visibility and building a personal brand on LinkedIn.

Commenting strategically on other people's posts can be more effective in gaining traction and visibility than posting content.

Having a content strategy that includes both business topics and belief topics can help prevent burnout and keep content interesting for both the creator and the audience. Focus on a few core business topics to build a strong brand and community.

A deep dive into the 12-step commenting strategy

Learn about adding a PS comment in posts makes it easier for readers to engage and continue the conversation.

Chapters

00:00 Introduction to Jay Alec

05:47 The Shift in LinkedIn's Focus

10:43 Pros and Cons of Commenting vs Posting

20:05 Common Pitfalls in Building a Brand on LinkedIn

29:44 Introduction: Personal Beliefs and Underdog Stories

32:02 The Importance of Educational and Personal Content

39:59 The LinkedIn Commenting Strategy

47:46 Making it Easy for Readers to Engage with PS Comments

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Did you enjoy today's episode? Help us to create a bigger reach by supporting our vision of helping 1000 business owners scale and exit for 7 figures by 2027 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE GUEST

Linkedin: https://www.linkedin.com/in/alicjasmin

Newsletter: https://hey-jay.com/newsletter

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind waitlist go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine turning your workplace into a creativity powerhouse, where every team member feels valued and empowered.

In this episode, Adam discusses the five key mistakes when building a team. 

Takeaways

When building a team, don't hire based on skills alone; consider attitude, culture, and mindset.

Clearly define roles and responsibilities within the team to avoid overlap and conflict.

Establish effective communication channels, such as regular meetings with agendas and time constraints.

Value team dynamics and diverse perspectives to foster innovation and problem-solving.

Take your time when hiring and be willing to let go of employees who aren't a good fit.

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

 

Chapters

00:00 Introduction: Five Key Mistakes in Building a Team

04:00 Mistake 2: Lack of Clearly Defined Roles and Responsibilities

06:47 Mistake 3: Poor Communication Channels

09:16 Mistake 4: Ignoring Team Dynamics

11:32 Mistake 5: Inadequate Support Resources

13:37 Conclusion: Hire Slow, Fire Fast

14:36 Outro business strategist.mp3

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind waitlist go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to scale your business but afraid you may make mistakes? 

In this episode, Adam Strong discusses the 10 common pitfalls to avoid when scaling a business. He also highlights the need for a clear strategy, efficient processes, and strong leadership. Additionally, he advises against relying solely on referrals and neglecting existing customers. Overall, Adam provides solutions and personal stories to help entrepreneurs overcome these pitfalls and successfully scale their businesses.

Takeaways

Having multiple revenue streams is crucial for scaling a business and avoiding the trap of trading time for money.

Outsourcing tasks and creating an 'undoing list' can help free up time and focus on high-value activities.

Expanding product offerings and creating different price points can attract a wider range of clients and increase revenue.

Building marketing assets, such as free products and partnerships, can generate leads and increase brand value.

Having a clear strategy, efficient processes, and strong leadership are key to scaling a business successfully.

{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103

 

Chapters

00:00 Introduction

04:46 Pitfall 2: Going Alone

06:23 Pitfall 3: Limited Products and Services

10:24 Pitfall 4: Relying on Referrals

12:07 Pitfall 5: Know Your Capacity

13:53 Pitfall 6: Lack of Clear Strategy

15:39 Pitfall 7: Poor Hiring Practices

18:11 Pitfall 9: Customer Neglect

20:02 Pitfall 10: Weak Leadership

23:48 Conclusion

24:01 Outro business strategist.mp3

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

How you considered trying outbound messaging on LinkedIn? Why is it done so badly and how you can improve it.

In this today’s show, Adam Strong shares a five-step framework for generating leads and sales using LinkedIn. He emphasises the importance of optimising your LinkedIn profile, building rapport with potential clients, and offering valuable insights. He also encourages listeners to refine and improve their LinkedIn outbound sales strategy using 5 simple steps. 

Takeaways

How to optimise your LinkedIn profile by focusing on positioning 

Building rapport with potential clients by acknowledging and appreciating them, reducing barriers to entry.

How to ask intelligent questions to understand their present situation, goals, and challenges.

Offer valuable insights and recommendations to demonstrate your expertise and build trust.

Schedule a one-to-one call to further discuss their needs and explore potential collaboration.

Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73

 

Chapters

00:00 Introduction: Generating Leads and Sales on LinkedIn

03:36 Step 1: Positioning Yourself as an Authority on LinkedIn

06:48 Step 2: Building Rapport and Establishing Connection

08:29 Step 3: Asking Intelligent Questions to Understand Client Needs

10:10 Step 4: Offering Insights and Recommendations to Build Trust

10:36 Step 5: Inviting Clients to a One-on-One Call

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you struggling to attract leads into your business? 

In this podcast episode, Adam Strong shares strategies for generating more leads in your business. He emphasises the importance of understanding your ideal clients' problems and pain points in order to create effective lead magnets. 

Takeaways

Understanding your ideal clients' problems and pain points is crucial for effective lead generation.

Lead magnets can be categorised into software, information, services, and physical products.

Offering free trials and educational content are effective lead generation strategies.

Working for free can help build social proof and credibility.

Sponsoring events and utilising affiliates can generate leads from your target market.

Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73

 

Chapters

00:00 Introduction and Importance of Lead Generation

03:50 Categorising Lead Magnets

06:57 Examples and Tips for Creating Information Products

10:39 Working for Free as a Lead Magnet

18:59 Utilising Affiliates for Lead Generation

22:51 Conclusion and Becoming a Lead Generation Magnet

22:56 Outro business strategist.mp3

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you leverage your personal brand to build business growth?

In this episode, Adam Strong interviews Rachel B. Lee, the branding lady boss, about personal branding and its impact on business growth. Rachel is a marketing and branding expert and a Top Voice on LinkedIn.

They discuss the importance of authenticity, storytelling, and building credibility in personal branding. They also touch on the pitfalls of chasing algorithms and using AI tools in personal branding. 

Overall, the conversation emphasises the need to show up as your true self and build a personal brand that aligns with your values and resonates with your target audience. Rachel emphasises the need for human conversation and real-life experiences to build brand and trust. They also touch on the misconception of follower count and the significance of impacting even just one person.

Takeaways

Why Authenticity and human connection are key in personal branding.

Why Personal branding is not just self-promotion; it is about showcasing your expertise and value.

Building a personal brand on platforms like LinkedIn is essential in today's digital world.

Learn about the common pitfalls in personal branding include chasing algorithms and using AI tools inauthentically.

Follower count does not necessarily reflect credibility or expertise; impacting even just one person is significant.

Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73

 

Chapters

00:00 Introduction and Background

03:03 The Challenges of Building a Personal Brand as a Parent

07:20 The Link Between Personal Branding and Business Growth

08:37 The Perception of Personal Branding as Self-Promotion

11:15 The Importance of Authenticity in Personal Branding

13:33 Building Credibility and Trust in Personal Branding

21:46 The Role of AI in Personal Branding

24:09 Integrity and Ethical AI in Business

27:13 Building a Personal Brand on LinkedIn

28:57 Content Creation and Value Proposition

43:46 The Power of Impacting One Person

🙏 How To Support The Business Strategist 🎙️

Subscribe, listen and leave a review on 👉 Apple, Spotify

Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE GUEST

instagram.com/therachelblee/

twitter.com/TheRachelBLee

linkedin.com/in/therachelblee

youtube.com/@therachelblee

standoutauthority.com

Giveaway: https://standoutauthority.com/personal-brand

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

Learn more about your ad choices. Visit megaphone.fm/adchoices