In this episode, Patrick McKenzie (patio11) and returning guest Ross Rheingans-Yoo discuss the strategic advantages of starting a podcast, particularly for professionals seeking to build trust, expand their networks, and support fundraising efforts. They explore the nuts and bolts of podcast production models, recording logistics, transcript creation, and how to make the experience frictionless for high-value guests. Ross shares his thought process around his newly-launched show Development and Research while Patrick gives a behind the scenes look at the makings of Complex Systems.

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Full transcript available here: https://www.complexsystemspodcast.com/capitalists-guide-to-podcasting-with-ross-rheingans-yoo

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Sponsor:  Mercury

This episode is brought to you by Mercury, the fintech trusted by 200K+ companies — from first milestones to running complex systems. Mercury offers banking that truly understands startups and scales with them. Start today at Mercury.com 

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

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Recommended in this episode:

• Development and Research Podcast: https://developmentandresearch.bio/ 
• Podcast Twitter feed: @DevAndResearch
• Ross & Ricki’s Trading Bootcamp June 3-5: https://trading.camp/complex 
• Ross' first appearance on Complex Systems: https://open.spotify.com/episode/4GiO0KYqxJNCIdltCyhN6m
• Ricki Heicklen on Complex Systems (our first episode!): https://open.spotify.com/episode/11kEUYRn4gXZGju232hzcg

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Timestamps:

(00:00) Intro

(01:18) The power of podcasting for venture capitalists

(03:09) Building trust through voice 

(07:11) Podcast production models 

(16:38) Recording and equipment essentials 

(23:05) Sponsor: Mercury 

(24:18) Post-production and transcripts 

(32:22) Advertising vs. User experience 

(33:28) Creating standalone artifacts 

(34:20) The power of video clips 

(35:22) Challenges in podcast distribution 

(42:12) The role of guests in podcasts 

(47:12) Pre-recording preparation 

(49:22) Recording session best practices 

(54:22) The value of silence in conversations 

(56:38) Launching and growing a podcast 

(59:18) Trading bootcamp 

(1:02:27) Wrap