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The Case for a Marketing Operating System
In today’s episode, we put you in the boardroom and show exactly why the current stack can’t answer the ROI question—then we install an operating system.
What you’ll learn:
• The ~$500B blind spot: marketing without an OS
• How a PESO Model© OS creates clarity, efficiency, and revenue attribution
• The cost of waiting (and what early adopters are seeing)
• A Boardroom Checklist you can use this quarter
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By Gini Dietrich, Founder of Spin Sucks
4.9
6767 ratings
In today’s episode, we put you in the boardroom and show exactly why the current stack can’t answer the ROI question—then we install an operating system.
What you’ll learn:
• The ~$500B blind spot: marketing without an OS
• How a PESO Model© OS creates clarity, efficiency, and revenue attribution
• The cost of waiting (and what early adopters are seeing)
• A Boardroom Checklist you can use this quarter
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