I'd be willing to bet (without the supporting data) that 95%+ of you eat meat. Like me, it really hasn't even crossed my mind not to. That said, there seems to be a growing trend of individuals who have made meat consumption the enemy and the scapegoat for a lot of what's wrong with the world from greenhouse emissions to the growing obesity epidemic to the mistreatment and mismanagement of our animals and nature's resources.

That's why I'm honored to bring on an expert in the field, Robb Wolf. He's the author or of the New York Times Bestselling book, Wired to Eat, and co-author of Sacred Cow: The Case for (Better) Meat: Why Well-Raised Meat is Good for You and Good for the Planet. Today, we talk about the environmental, nutritional, and ethical impacts of meat consumption, the power of regenerative cattle ranching, why eating meat seems to be a political divide, how are bodies are evolutionarily hardwired to consume meat, and how veganism can negatively impact the environment.

SHOW HIGHLIGHTS

• Steak in moderation
• Evolutionary biology
• Personal accountability
• Decision fatigue
• Evolving over time
• A nutrient-rich diet
• Regenerative agriculture
• Finding meaningful work
• Destroying small business
• Unintended consequences
• Industrial food systems
• USDA Certified
• Food decentralization
• Consolidating power
• Raw milk access

ROBB WOLF

My guest today is Robb Wolf. He is a former research biochemist and the New York Times Bestselling author of The Paleo Solution and Wired to Eat. I imagine that will become a threepeat with his latest book Sacred Cow: The Case for (Better) Meat.

Robb also served as a review editor for the Journal of Nutrition and Metabolism and as a consultant for the Naval Special Warfare Resiliency Program.

Needless to say, his resume speaks for itself. He's one of the foremost authorities on diet, nutrition, exercise, and healthy living.

BATTLE READY

Gents, I just looked at the statistics and over 6,000 men have now enrolled in the 30 Days to Battle Ready course. These are men just like you – they want to deepen the relationship they have with their spouse, stack a few more zeros in their bank account, secure that coveted promotion, launch the business they've been thinking about for years, and generally discover meaning and fulfillment in their lives.

But you know as well as I do, it isn't going to just happen. You need to plan for it and then work to make it a reality. While I can't do the work for you, I can give you the roadmap and help you create the path for yourself. It's the old adage, Give a man a fish and you feed him for a day; teach him how to fish and feed him for a lifetime.

If you want to learn how to fish, the 30 Days to Battle Ready Program will teach you exactly how. You can enroll at www.orderofman.com/battleready.

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