The Category Queen Show

Email marketing has one of the highest ROIs of any marketing channel, making it an important tool for industry experts who are looking to increase revenue and reach. In this episode, Kinsey discusses the importance of a simple, high-converting email marketing strategy that allows for sustainable success beyond what any social media platform can provide. 

Past Episode: 

Episode 77: Everything You Have Right Now Is Enough To Hit Your Goals This Year 

Do not miss these highlights: 

00:54 Incredible live launching of “Queen.” 

02:23 Quick tip and a good reminder to continue to nurture your marketing email list.

02:39 It is one of the most effective tools we use to grow our business. 

03:00 It is critical not to forget the fundamentals of email and when and where this comes in. 

03:36 Unfortunately one of the things that people do is focus on the metrics versus the revenue. 

04:11 Having clients that will create cash, and as a byproduct of that is growing your email list and nurturing your email list. 

05:00 When you actually sit down to produce results and you are working in alignment with that, you will move so much faster.

05:25 You should make sure that you have the assets in your toolkit to be able to support a growing email list. 

05:46 In Kinsey’s Higher Level Mastermind Clients, it's important that they are talking with the people on their email list. This is a 100% non-negotiable activity that they need to be doing every week. 

06:35 In your email marketing list, you have direct control over your clients to capture their attention and give them what they need.

07:12 In ConvertKit, getting into the habit of sending emails at least once a week, if not twice. With the mastermind clients, they've committed to sending emails two times a week.

07:47 Remove the barrier and just write content in the way that you write content and then repurpose it to email.

08:34 At the end of the day both redundancy and repetition are going to be good. 

08:52 Having an email list will give you much more control. Nowadays, you don't even know what the algorithm is going to do on social media.

09:30 As you're growing to multiple figures, your email marketing list will be one of the critical elements of your overall marketing strategy.

09:36 One of the best ways to grow your email list if you're just getting started is to have a free lead magnet. 

09:51 Like live launches, or whenever you have a masterclass, or a free challenge, or a workshop that people can avail of that experience.

10:16 Just create something of value for your potential clients and share.

10:36 But if you are creating things for your audience, but you're not talking about it including your paid offers, that will be a problem. 

11:10 Simple processes to grow your email list. You just keep having conversations with them over there.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening! 

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast 

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review 

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode, Kinsey sits down with Ashlee Young, a piano coach who helps self-taught adults how to play beautifully by practicing smarter, not harder. Ashlee recently ascended from our signature coaching program to our top-tier mastermind, Female Founders Board. Ashlee shares her journey as she evolves from classical musician to entrepreneur to an industry leader who’s expanded her reach beyond her one-to-one piano studio. More importantly, she talks about what it’s like to have a safety net of skills, knowledge, and tools that will allow her to create opportunities on demand (for life) that no place of employment could have ever given her. 

Past Episode:

Episode 25: Identity Crisis

Do not miss these highlights: 

00:47 A very special guest is with Kinsey on this episode. 

02:27 Ashlee Young's niche is in piano. She’s a piano coach for piano players and piano teachers. 

03:02 She loves helping people realize that they can do more than they think they can do and she is so fulfilled in doing it. 

03:35 The way Ashlee teaches is by learning how to practice smarter, not harder. It's all about being effective and efficient.

04:42 Ashlee shared here about her journey when she applied her entrepreneurial mind to teaching piano online. 

05:28 In her young mind she always thought that someday she is going to grow her company. 

05:55 But all the business things to go through is usually the least of her favorite part of being an entrepreneur.     

06:15 Things change well for her and started to happen during the pandemic. 

06:32 The wheels then started turning and she started thinking, how can she move this beyond just herself? How can she create something bigger?

07:08 That's about the time that she found and joined the 10K Content Collective group. She knew she needed more information to fully realize and make that big thing into a reality.

08:38 On the other hand, she had this mental block for so long about doing online teaching. She didn't know that it would be as effective. 

09:00 But once she got through that mental block, the possibilities seemed endless. 

09:45 She foreknew that there will be a swamp ahead but she’s gonna learn all that lessons while she is in the swamp.

11:09 She shared that the most uncomfortable part of building a business and helping more people is a lot of growing pains. 

11:27 Still having a one-on-one student approach and now making the transition to a different kind of business. 

13:26 How to put many people through a program and still get the same result one-on-one? 

14:26 Ashlee talked about things that she enjoyed that were very unexpected in her as she started to scale her programs. 

15:18 The constant improvement is so empowering because she didn't think she could do or be good at some things. 

15:52 The confidence in using her voice now in a way that she is expressing what she wants to express. 

16:53 It's a very empowering and exciting feeling for her to know that she can have that lifelong journey of constant learning. 

18:45 It’s the willingness to lean in and know that it's not going to be perfect. 

19:22 It's a lifelong thing that comes from just showing up every day, that consistency, and just doing it.

19:49 There’s too much change happening in just showing up. It can be terrifying, but it's so rewarding.

20:04 Another skill that she developed is using her voice in content in a way that's compelling. This skill is something she really started to hone in the 10K Content Collective program.  

21:34 In 10KCC, Ashlee learned how to connect and express herself in other ways, and with actual words. 

21:55 The right people will be attracted to her message, and the wrong people will be repelled.

23:08 When we think of Category Leaders, it's the innovation and things you have done so well because you have taken something. 

23:45 The best part about being online is that it can be an international program. Ashlee now has people from all over the world and there's this community element that she couldn't achieve before.

24:20 The group classes she now meets face to face and gets to see each other play is so educational and beneficial.  

24:35 It connects people to that sense of shared humanity. Now they don't feel alone anymore.

26:43 Ashlee shows innovation in the type of experience she created on her programs. 

27:27 She actually does take her students through a process of building concepts on top of other concepts that will help them have those epiphanies on their own time. 

27:46 Something that she has never seen anyone else does in an online course or program is it's open to all levels other than beginners. 

28:40 Anyone can watch and leave class feeling inspired with a new nugget of information to apply to their own practice.

30:29 Ashlee now is making great money and also making really great impact. She now proves that it can occur simultaneously. 

31:58 She sincerely wants to help people and she wants to get them those results. That is where she wants to craft her offers and not from scarcity. 

32:38 She feels amazing when she is being generous with her offers which is in alignment with how she wanted to operate. 

33:31 She just keeps on coming back to that trust and a lot of reassurance that she can create whatever she wants. 

35:25 She doesn't want to get stuck on the security, but it's not security. Security is knowing what you have inside of you and knowing that you can do that over and over again. 

35:43 Ashlee recently joined the Female Founders Board group, which is obviously a big investment. But she still said, let's go to the next level! 

36:45 She shared that in just two months in 10KCC will serve her for the rest of her life and her business more than she ever learned in grad school. 

37:03 So when it came time to think about The Female Founders Board, she already knew she was going to do it and it wasn't even a question. 

37:26 For Ashlee, in order to have a pathway from where she’s now to that larger vision, she needs to be able to see what that looks like and experience that with people that are doing it. And so The Female Founders Board has that. 

About the Guest 

Ashlee is a dynamic pianist and online business owner who helps people learn to maximize their success while playing the piano or in their piano businesses. 

She has an extensive background in classical piano performance and she has competed and performed all over the world. She believes that music has the power to bring people together to recognize our shared humanity if we let it. 

Her happy place has always been helping others overcome the obstacles in their paths with encouragement and her effective and efficient practice methods. 

She believes that if we can keep our minds open and commit to learning every day, truly anything is possible. Ashlee lives in Oregon with her spirited and boisterous 3-year-old and they love to be outside when it’s sunny, have dance parties when it’s rainy, and enjoy practicing gratitude.

Youtube: https://youtube.com/ashleeyoungmusicstudio

Insta: https://www.instagram.com/ashleeyoungmusicstudio/ 

Free Facebook Community: https://www.facebook.com/groups/casualtoconfidentpianoplayer 

Piano Practice Lab: ashleejyoung.com/pianopracticelab

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Do you feel excited to work toward your first (or next) 5 or 6-figure launch? Live launches are the best way to grow your business as an online expert because you can create predictable cash infusions, grow your audience, and elevate your credibility in the industry. Tune in as Kinsey walks you through the five most important stages of launches and how you can prepare to have your highest converting launch. 

Past Episode:

Episode 66: Leverage Marketing

Do not miss these highlights: 

01:22 This year, the focus is heading from a brand messaging perspective. 

01:58 Bringing more content, curriculum, and coaching, around launching. 

02:13 It is the core method for producing those high cash injections. 

02:30 Live launches create an elevated layer for the business. 

02:47 Captivate and Close podcast link about Leverage Marketing. 

03:03 “Live launching” can exert the same amount of input, but bigger output. 

03:15 It is obviously important to understand what it is because launching can mean so many different iterations of stuff. 

03:28 But in this context, “live launching” is the method for opening doors to a program, or bringing large awareness to a program through a vehicle of a launch event. 

05:33 There's a very specific process that you are going to walk through that is operating in a high-converting machine.

06:45 You need to blend the art and the science of live launching. Science is the process, the fundamentals are the stages. 

07:06 Both the art and science of live launching are skills that you develop and fine-tune over time. 

07:42 It's a journey and not to compartmentalize around.  

08:02 It’s the first experience and the first impression that somebody's going to have of you.  

08:31 Let's talk about the five stages of launching. 

08:35 The first stage is the groundwork. 

08:44 The groundwork is assessing not just the launch process that you're going through but also your offer.  

09:43 You should be constantly asking and evolving in alignment with the people that you want to serve.

10:26 You need to dial in the one program product or service that you want to launch. Making sure that it is something that people want to buy. 

11:25 But live launching an offer that hasn't been proven or tested is really challenging. 

12:16 Groundwork is making sure you have a proven offer that you've sold a couple of times. You have clients who have gotten results. This you can bring as social proof into your launch.

14:22 Give yourself the space to really see those things through. 

14:30 Stage two is the post-launch runway. Just like a plane cannot get into the sky or off the ground without that momentum.   

15:15 When we think of the runway, what we're doing is actually creating the momentum and the buzz for the upcoming launch event. 

16:28 You want to be talking about it every day. You're finding creative ways to really bring your audience's attention to why they need to be at this launch event and why it's so important for them.

18:39 Now, the third stage is the actual launch event. This is the peak. 

18:56 The launch event is the most important in regards to really aligning your expertise, your niche, your brilliance, with your audiences.

19:19 Everything that you've curated for this launch event is basically going to tell people. 

19:45 You want to treat this launch event like it is a paid experience that your people are coming into.

20:34 If you are just new to the live launching, start with something that is simple but also gives you enough time to create that experience with your people.  

21:29 Consider what is your particular client most likely going to show up for. But also, where are you going to shine the most?

22:18 How can you elevate that experience so they can go deeper with you? 

23:12 We package and position our launch events like we package and position an offer. 

23:43 Less is better, you do not need to push the whole enchilada in your launch event. 

25:00 How can you make sure that you keep that energy high and the belief also high? 

25:23 You need to be around their objections and their limitations. If you don't help them overcome their limitations, no matter what you give them in your launch event, they will not be ready for your offer. 

27:14 Start to understand the psychology of selling, and what you're really trained to do in these launch events. 

28:06 Now stage four is the offer invitation. Now a lot of people would call this a pitch. 

28:53 It takes time to build that confidence in pitching and to be able to share powerfully about your offer in that bold directive way.

30:12 When you talk about your offer, you need to go all in every time and give it the time and space it deserves. 

32:20 Stage four is the offer invitation. 

32:32 This is when you get to unpack your offer and show people how you can help them. 

32:40 Last stage, the post-launch. 

33:07 The post-launch is the time period between when you've offered them the invitation and how long they have to make a decision.

33:20 It's in a condensed period of time. It's saying that doors are closing, or you may not have to close doors. 

35:00 Make sure you are fully addressing questions, concerns, and emails, that you are going to have. 

36:16 You want to manage your mind, thoughts, and your feelings, during the whole process so that you can keep your energy high, but also have things done ahead of time.

37:36 We have some resources in the show notes for you to come in. Experienced this yourself if you want help in designing, mapping out, and executing an incredible launch experience for your audience.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

It’s normal to struggle with the fear of increasing your prices, which is often connected to the fear of losing out on potential clients or appearing greedy. However, it's important to understand that increasing your prices is a natural part of business growth, and it's essential to keep up with the evolution of the economy and maintain profitability. More importantly, your price should align with the value of your offer, your specific lifestyle desires, and your financial goals. 

Tune in to learn how you can eliminate the price drama for good and become a match for high-caliber clients. 

Past Episodes:

Episode 52: MVP: Speaking To The Top 1% of Your Market

Episode 69: Build Your Coaching Business Around Your Perfect Client 

Do not miss these highlights: 

00:51 Preparing for our In-person Mastermind with our Female Founders Board and welcoming women all over the country for our Quarterly In-person experience.

01:13 It is the way we commit to growing and scaling as part of all our programs 

01:22 It is the way we create the connections and where the collaborations are created. 

02:07 Although the In-person experiences are definitely more expensive and going to require more work. But the greatest thing sometimes isn't the most convenient.

02:57 But this episode is going to be direct and encouraging, of course. It's all in relation to this idea of increasing your prices.

03:11 There is always going to be a slightly different type of guidance that we give one client over another. It's going to be dependent on where they're at in their business. 

03:29 The biggest thing that comes down to in pricing is really building that confidence level.

03:50 There has to be an element of that certainty and competence, even if it scares you a little bit.

04:04 It is not about jacking up your prices and under delivering. 

04:18 It is also not about undercharging and over delivery. 

04:27 The investment is going to be way less than the actual value that it can produce. We should always want that kind of disproportion.

04:44 Ten times the ROI with no drama. 

05:12 If you are at a place where you are not hitting your revenue goals, but you are over-delivering to your clients, you're going to burn out. 

06:28 You want to find a price for your service that makes sense for you. 

06:54 Looking from the energetic perspective, you're still responsible for the number of clients that come in, whether it's a group coaching program or a private coaching experience. 

07:28 In order to actually make sense, it's so common to set a goal. 

08:13 It's important to really consider what your goals are in accordance with what you want to be making that's going to provide a comfortable life.

08:37 You can't do that if you're pricing so low and also working so hard for this low-price offers, which is also repelling your best clients.

08:56 If you are operating at your highest zone of genius working with your best clients, there should be a price match between those two things.       

09:12 If you are putting other people's budgets above yours, this is where we have a big misalignment. 

09:43 And so it goes back to what's the biggest problem you can solve for and only talking to those people that want that and can eventually pay for that. 

10:03 Marketing to your Top 1%, and Building your Perfect Business around your Perfect Client. We'll link these two podcast episodes in the show notes.

10:19 This crazy mismatch between you putting your needs, and your potential clients' needs.

10:51 How can I continue to demonstrate my value and who do I need to reach that is a no-brainer for this offer or at this price?

11:52 You should not be burning out when a business can also be so fun. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

How differently would you operate in your business if you believed that everything you have right now is enough to hit your goals this year? It’s likely that this thought alone will help you stay focused on only the things that will create the biggest results. 

In this episode, Kinsey shares how this works and why this is so important to the success of your business results. 

Do not miss these highlights: 

01:20 Let’s talk about the idea that everything that you have, at this moment, is enough to create the results you desire. 

01:32 This is very contrary to what you might have been taught, that you need to be doing something other than what you’re doing right now to create the result.

02:35 Your thoughts create your results. 

02:44 Kinsey here will walk you through how these all come together. 

02:56 The results that you create are just a byproduct of your past actions and your past behaviors. 

03:44 For example, if you're ever operating from this space of needing more of something, it can also create a little bit of that desperation or needy energy. 

04:23 If your focus is on all the things that just create more of that “lack-feeling,” then the result is maybe you grow your following. But how is that actually creating the result for you? 

04:56 You have to believe that you can create results from what you already have. 

05:08 It will drive a different feeling and different behavior in you. You are going to be doing things that are high-yielding. 

05:36 This is how this plays out from a thought-feelings, actions-result, type of model. 

05:48 Think about where your time should be best spent.

06:20 Now it's about programming different thoughts in you. 

06:44 If you continue to look beyond what you have now, you will not learn how to maximize and squeeze out everything that you can with the resources you already have.

07:04 Steward the money you already have, and then learn how to turn that into something.

07:28 Level your results that are in accordance with the goals that you want to achieve. 

07:45 You would probably spend fewer hours working. You will probably spend less time worrying, and you would turn up the volume instead.  

08:14 It can be so powerful when you just slightly shift the thinking behind the things that are driving your actions.

08:25 Your next year's results will be the byproduct of everything that you built today. 

08:52 You align those actions in accordance with the thought of, you already have everything you need at the moment. 

09:25 The results you create there are also going to be the foundation for next year's goals.

10:11 So stop believing you need more of anything, more certifications or more experience. Everything you have right now will be enough.

10:32 Go out and do those highest income-producing activities, so you can also love your business, and spend more quality time with your family. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Growing to multiple six figures is simple. 

If you’re stuck at 3-5K months and want to break through your revenue plateau to hit multiple six figures this year, this is the episode for you. 

Achieving 200K+ means building a bulletproof business model that can stand the rest of time. 

Join our free new (live) training, the 200K masterclass where we show you how to create a premier-style coaching model that’s positioned for high-demand, low-maintenance, and financial abundance

Register here: kinseymachos.com/200K 

Do not miss these highlights: 

01:17 We just wrapped up our In-person Mastermind experience for our Female Founders Board and it was so amazing. 

01:32 Two days together with these incredible women is definitely so high octane and so high in energy, and really mind-blowing.

01:54 Now, Kinsey wants to start to leverage her time more, together in person to create, produce, and complete.

02:20 Our Female Founders Board Mastermind is a hybrid of one-to-one coaching and group coaching as we're currently recording. 

02:32 She wanted these women to walk away with the “streamlined client pathway” in this particular topic.  

02:55 Now this isn't a set-it-and-forget-it automated session or automated campaign. That is not what Kinsey is going to teach here. 

03:19 When we think about that high-touch experience, that isn't going to come from evergreen funnels or automated systems within the marketing. 

03:41 In marketing and selling, we want things that are a mixture of that connectedness with humans.  

04:01 Anytime you create, which as creators, we love to create. This is something that we have to really work on as we grow as well. 

04:36 Let us start to narrow in on what are the few key things that you can do to get the most out of your time.  

04:52 You don't want your business to own you or control your time, so this means doing less.

05:04 You have to really assess what is that actually going to cost you from a time and money perspective and look at that over the distance of time.

05:50 It is really important to learn here as we talk about the Three Pillars to grow into 200k coaching practice.

06:14 It's really important that if your goal is 100k, you need to not make that goal your goal.

09:00 If you have been around Kinsey or in this podcast for a while, it's just a reiteration of what is actually important to generate revenue, protect your clients' results, and also not work as much. 

09:10 The first pillar might surprise you and it may sound cliche, but it is “simplicity.” 

09:39 Coaches offer different tiers in their marketing all over the place. A really complex business model for such a small revenue coming in.

10:05 It all comes back to, what is your signature offer. 

10:34 At the 200k mark, one maybe two offers, and it is not about giving people options. 

10:54 If you give an option, then they have an open loop in their mind. It's really hard to build that immediate like and trust within that sales container.

11:46 This may be what you have been taught because there are a lot of people out there teaching these different models of ascension plans and all the different options of how to take people through. 

12:43 But at that 200k mark, you really want to optimize the rhythm with that one signature offer.

13:55 It really doesn't matter whether it's group or private. It just matters that you build that certainty and confidence within your audience. 

14:58 Think about that commitment and that decision level, this is the thing and I'm going all in. It's going to elevate everything around you. 

15:07 The second pillar in creating a 200k coaching business, is “sophistication.” 

15:22 Listeners of this podcast are very, very brilliant. Most of you don't actually realize your full brilliance.

15:43 Some start to water down, almost like a subconscious transition. They're watering down their message to meet the mainstream or the masses.  

16:18 This is where the sophistication exists. It is not about having sophisticated systems or sophisticated advanced marketing strategies.  

16:42 What is the biggest problem you can solve for? How can you really serve that top 1% of your audience, rather than trying to really meet the masses of more people? 

17:50 You need to continue to narrow in on the sophistication of your brilliance and the problem you can solve. This is also going to help you stand out in a very saturated market right now.

18:14 Attention is getting harder and harder to capture and trust is going to be a little bit harder to create. It’s because people are tired of the same messaging and being sold the same solutions. 

18:53 The third pillar to grow in a 200k coaching business, believe it or not, is “sales.”  

19:01 Marketing is sales. Creating your marketing strategy should have the end in mind,which is sales. 

19:50 You believe subconsciously or consciously that selling is spammy.

20:20 Marketing should always lead to sales. In my mind and in the way that we even teach content creation.  

20:52 We have a framework called Value-Based Selling. It is very effective and not pushing things on people. 

21:10 This is about empowering people to make decisions, whether it's yes or no in alignment with the things they actually want. 

21:30 You have to master sales, meaning you really need to learn to love selling and understand what is it that is preventing me to do so. 

21:52 Selling is serving, and selling is sharing, thus marketing is selling. 

22:40 Selling is also such a great skill to have in life. 

22:25 Selling is in all conversations. It's in all containers. 

23:44 It's the little subtle things that you can put and create in your day that literally creates opportunities for you to learn to love sales. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Knowing when and what to leverage in your business can accelerate your growth but also protect your most sacred time with your family, with your spouse, with yourself. More importantly, learning how to create more constraints in your business will allow you to have a full and fun life without feeling overwhelmed or burnt out. 

Tune in to discover where you can create more leverage in your business based on where you specifically are in your business journey. 

Book A Strategy Session Here: https://kinseymachos.com/highlypaidcoach

Past Episode:

Episode 66: Leverage Marketing

Do not miss these highlights: 

03:11 The idea of leverage, leverage, leverage! 

03:18 Not to generalize, but women do way more than most with their husbands in the family. 

03:48 But still every family dynamic is unique and different. 

05:40 It forces women to do business differently, which is their most significant advantage. 

06:00 Women have the ability to put constraints on doing business, which allows them to work less and make more. 

06:20 How to work less in an increased output? How to work less and still get my clients better results?

08:14 There was a time when we all started from zero. Didn't know what to do. It was in that messy action that can give us the clarity to continue moving forward. 

08:30 There are actually three leverage points we can use to add more leverage into our business that allows us to work less, and still make more money. 

08:55 The first leverage is “delegation.” 

10:24 The first entry point into entrepreneurship as a coach, right away Kinsey hired a part-time virtual assistant. 

11:11 Whether you are just getting started or you're seasoned, there is an opportunity to create more leverage just through the delegation of your tasks.

11:32 Consider the times you're in your zone of genius versus your zone of excellence.  

11:54 The zone of genius is the thing you love doing and also you're good at. It’s the highest zone that you want to be working in as much as possible. 

12:21 What you need to understand is the energetic financial time ROI that you're getting as a result of that. 

13:36 Second point of leverage is your “offers.” 

14:05 If you got really good at any one offer, and developed your framework really quickly, this will be a thing that can make you move up pretty fast. 

14:28 Take on private clients first, before you try to launch a group coaching program.  

14:57 The best way to grow is to have a group program or service that actually gives results. 

15:13 It can require you to be a little bit more solid in your framework.

15:31 There's a risk there if you move into group coaching, or a scalable offer sooner rather than later. 

15:52 Through the one-time money offerings, Kinsey was able to help so many people make more money and make a bigger impact.  

16:18 In our mastermind group experience, they're actually creating more results for themselves, because the full brilliance that's represented by the mastermind is just not by one person. 

16:56 Every time a client comes into our Female Founders Board (FFB), we start to map out that scalable offer. It does look slightly different for every single person.

17:26 It is strongly recommended for you not do the design, the launch, and the growing of your scalable offer without guidance because there are so many nuances there.

18:20 The biggest piece of leverage that you can really leverage in order to grow your business and scale is “leveraged marketing.”

18:45 Leverage Marketing is taking an asset and using it time and time again to attract and enroll your clients consistently.  

19:04 In our workshop challenge model, we spend a little bit more time than your traditional masterclass with your leads.

19:25 You should have one asset that can take a cold lead to be a hot buyer.

20:15 Relying on your organic content, which really gets good results. 

20:25 You’re showing up with that consistent content, whether you're on Instagram or Facebook, or LinkedIn, should never go away. 

20:52 When you have this fully robust Leverage Marketing asset, you get to do that at scale without having to work harder, create more content, or having to increase your rate. 

21:27 A simple tweak in your offer, your message, and getting clients in the most simple way first. 

21:52 Of course, everybody's journey is going to look a little bit different. One thing to consider, are you either paying in time or you're paying in money?

22:32 Think higher level about your knowledge, your time, the value of those things, anto pull the leverage points and accelerate your results without burning yourself out.

23:02 Learn where your leverage points are and double down there. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

When your brain has an “open loop” running, whether you realize it or not, you expend a lot of unnecessary energy. It’s like when you have all those tabs open on your phone and they're running down the battery in the background. This is why being indecisive drains you and keeps you stuck. 

In this episode, Kinsey gives you a framework for making better decisions so you can move faster, create bigger results, and never doubt yourself again. 

Do not miss these highlights: 

01:55 There's a lot of blame around coaches, consultants, or service providers, for providing the same service or feeling all the pressure is on them to deliver.

02:33 Be very committed and dedicated to making that experience worth it for yourself and your business in your life.

04:12 Think about showing up both in our lives and in our business. 

04:37 Going out of a season of just moving through the motions, which is why we became an entrepreneur in the first place. 

05:15 Really quick, let us learn about a powerful lesson on decision-making.

05:20 Queen, which is our 3day virtual workshop, helping women build or see that framework for a category of a coaching business. 

05:36 We're coaching clients and helping them build those sustainable foundations and create that extraordinary business.     

06:40 When we think of those decisions and eliminate decision fatigue, we have to build the skill in decision-making. 

06:49 How to make decisions, what space to make decisions from, and what to avoid after making those decisions.

06:8 The first thing to really understand is, there is no right or wrong decision. The only decision is “the decision” that you make. 

07:26 There's one path only one way to success. 

08:01 You can eliminate so much unnecessary suffering when you just believe that there is no right or wrong decision.

08:11 The worst way to make decisions is to not make decisions at all.

08:20 The majority of women flounder in this indecision and the amount of energy that is extracted is insane. 

08:40 Indecision brings you into the constantly open loop in your brain in your body, that's just generating energy.

09:03 We have to close as many loops as possible.

09:40 The other piece to that is then understanding what are the thoughts behind the decision you're making. 

10:15 Pressure releases and you have more clarity to make the decision that's aligned with where you're going.

10:31 Here's the most important piece to all of this. It's what happens after the decision. 

11:03 You may either subconsciously do this or consciously, but this happens all the time.

11:39 When you decide it's the right decision, you commit to making that decision work. 

11:56 When you make a decision, but then question the choice that you made, you waffle. And you only play halfway, instead of full out.

12:43 You just have to keep moving forward. You have to continue to make decisions from that space. 

13:06 You cannot create the results you want if you only have one foot in the door. 

13:38 Knowing that the path to success isn't in the path. It's your decision. It's you moving.

14:03 Thoughts are what create our feelings. You need to pause until you gain awareness of the decision itself.

14:33 Simplify this so you can eliminate so much of that energy wasted that exists in indecision, and keep moving the needle in the best way forward.  

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

As humans, we all have a unique set of perceived limitations. Anytime you try to reach for something beyond those limitations, you will experience a set of challenges that will either keep you where you are or push you to your next level. 

In this episode, Kinsey shares about the four core hidden barriers that Gay Hendricks discusses in relation to your Upper Limit which he talks about in his book, ‘The Big Leap’.

At the end of this podcast, you will be able to see where you’re running up against your Upper Limit and how you can stop the pattern of self-sabotaging (even if you don’t think you’re self-sabotaging).

(Reference: The Big Leap, book by Gay Hendricks)

Do not miss these highlights: 

00:45 One year older and wiser! HAPPY BIRTHDAY, KINSEY! Ready to soak in a more profound level, the gratitude, the joy, and the fulfillment ahead. 

02:11 On the other side of that wisdom is a feeling of so much more to learn. 

02:21 Then the more that you learn, the more that you realize that there's so much that you don't know. 

02:31 Let’s talk about your “upper limit” and the different concepts or methods of this. 

02:50 Within the context of an identity crisis, it is the idea of separating from a former version of yourself and stepping into a new one. 

03:08 A lot of times when we have to bust through the other side of that, it requires you to also bust through an “upper limit.” 

03:23 It's this perceived limitation that is what keeps people stuck. 

03:44 As you evolve as an entrepreneur, as a woman, you're going to notice these breakdowns to breakthroughs, and it's all related to these upper limits.

04:01 The book “The Big Leap” by Gay Hendrick, is so good at talking about the “upper limit.” 

04:16 This whole concept that we basically self-sabotage because there's this limitation that exists whether it's subconsciously or consciously

04:59 What Gay Hendricks does is actually talk out the four cores of “upper limits”

05:08 One of these is ultimately going to continue to keep you below the limit. 

06:15 Constraints are important. They create discipline, they create focus, and create parameters for us.

06:33 The four different types of “upper limits,” will help you think about what is your upper limit.

06:52 A correlation to one of these barriers, he calls them the “hidden barrier,” which is basically an upper limit that you can't necessarily see.

07:27 It'll be helpful for you, once you actually understand and become aware of it, it's so liberating.  

07:51 The whole book is about these patterns, what to do, and how to move through them. So go on and read the book. 

08:03 The first “hidden barrier” that he talks about, is this barrier that's basically feeling fundamentally flawed.

08:12 It's something that is related to you not feeling capable of doing the thing, or that you're missing something.

08:35 It is the worst thought to have because it just remains an open loop in your brain. 

09:08 The other thing that he notes is the related fear that comes with you making a full commitment to living in your full zone of genius that you will likely fail. 

10:00 The second barrier that he addresses here is disloyalty and abandonment.

10:27 This is common when people are starting to see their lives as extraordinary, above the average.

11:15 If there's really no acknowledgment of expansion, and you have this idea that if I grow, if I am successful, it means that I'm leaving people behind.

12:05 If it is a very deep-seated or deep-rooted belief in you, it will come up and basically become your limitation. 

12:34 The third “hidden barrier” is this belief that more success brings a bigger burden. 

13:04 Subconsciously, we actually are very afraid of what that success means or what it can bring.

14:00 This can be a spectrum of things when it comes to the idea of more success means more negative.

14:22 Now, the last and fourth “hidden barrier” is the crime of outshining which is related to outgrowing people in your life. 

14:48 This is very common for women because of a potential dynamic in the house.

15:17 This can also come out in other relationships in your life or having this idea of not wanting to feel boastful or too confident.

16:10 You can imagine now that there are parts or potentially parts of these four “hidden barriers” mentioned that are woven within your stories and beliefs.

16:39 Having this ambiguous constraint almost knowing it was there, but not really putting a name to it. 

16:49 This should help you see it for what it was, name it, and become aware of the stories and beliefs related to that specific thing. 

18:17 Self-sabotaging can happen at the subconscious level because of these upper limits that we may or may not be aware of.

18:45 If you don't learn how to consistently break down to break through, these things will keep coming up, and you won't even know it. That is the most frustrating part. 

19:19 It is so powerful when you start to change the way you think, change your stories, change your beliefs, everything unlocks for you. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Growing an “average” coaching business doesn’t work when you know you’re called to be extraordinary in the industry. Today’s episode is for you if you feel like you’re the “best kept secret” and want to lead your space with grace, authority, and potency. 

Want to go deeper on this topic together? 

Join us for an exclusive 3-day Virtual Workshop where Kinsey will walk you through the step-by-step formula to carving out your own space in an overly saturated market so you can get recognized for your full expertise and grow a premier coaching business. 

Register here while there’s still availability: kinseymachos.com/queen

Do not miss these highlights: 

01:10 Do you also have this feeling of a new awakening recently? Of a bigger, brighter vision, and brilliance, that is just waiting to be unleashed inside you?  

01:30 Are you ready for an exciting announcement? It's going to be so good.  

01:49 Have you felt like you're the best at what you do, but your external circumstances don't quite match that feeling?

02:05 Looking at your revenue in your reach but you feel something is not aligned?

02:15 Kinsey is putting on a 3-day virtual workshop. It's really more of an immersion, and it's going to be called “Queen.” 

02:25 It is designed to help you become the category leader that you already are. But also to help you see how to match your external circumstances to that feeling.

04:00 This is for you and this is free! That is just so awesome!

04:35 We know that we want big, but we can not gain that clarity right away.  

05:06 Rising to the top by just doing what you know how to do best and making sure that everybody knows that. 

05:19 It's not about living paycheck to paycheck, but experiencing that financial freedom. 

05:26 So over the course of three days, we're gonna go high, and we're gonna go low.  

05:39 What it requires of you to become number one has nothing to do with years of experience, how many credentials or certifications you have, or how many testimonials you have.

06:08 We're going to talk about really unleashing your untapped expertise. 

06:58 And then we're gonna talk about your category of one message. The message is the center of everything. 

07:20 People will want to pay you whatever you charge for the thing that you have.

07:32 You create that category and you have no competitors. You feel so in alignment with what you do.

07:43 Here's what's so cool, we're doing a bonus day. We're doing a fourth day where you submit your exercises that we do over the course of the three days. 

08:25 Kinsey is going to walk you through that massive clarity, and that massive competence to really come to market with something that fires you up

08:53 So the link is in the show notes. Go check it out. We start on January 31. 

09:06 You do not want to miss this. We are just capping it at 50. 

09:22 It really is meant to be an intimate workshop where Kinsey will be hand-holding you through that experience and getting to know you.  

09:39 Get ready. This is the best way to really move into this year in a full alignment, and full brilliance, and really start to see your results 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.