In this episode I talk with Rare Beauty CMO Katie Welch about CEO’s who give CMOs the permission to do what they do best, the lessons beauty-category marketing has for others, and why you have to avoid “tactic soup.”

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When I first heard Tomás speak at a conference about problem-solving and attribution, I knew I wanted to have him on the show. In this conversation, we talk about marketing's deep hunger for actual solutions, the cost of vanity metrics, and among other things, the difference between certainty and statistics.

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In this bonus episode, the tables turn and Seth goes from interviewer to interviewee as he sits with Jon Evans, on his Uncensored CMO podcast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode I talk with Hasbro‘s first-ever CMO Jason Bunge about working with the c-suite to build marketing capabilities in a 104-year-old-company, the different strategic roles marketing plays across different parts of the business, and the possibilities that can live within constraints.

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In this episode, I talk with Tim about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the game.

Note:

In the episode, Tim tells us the story of how Volkswagen’s 2011 Super Bowl ad, Darth Vader, came to be. And how it almost didn’t. See the spot that’s been credited with changing Super Bowl advertising here: https://www.youtube.com/watch?v=qpL_DcT6ko8

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I talk with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5’s Chief Strategy Officer and Blackstone’s Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny’s insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering.

In the episode, Jonny refers to one of the earliest pieces of work to come from then new agency, Droga5. The 2006 spot for streetwear brand ECKO is known as “Tagging Air Force One.” See it here: https://www.youtube.com/watch?v=eP0iSJQLfJ4

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I sit down with Linda Boff, now CEO of Said Differently, and the long-time CMO of GE. I wanted to talk with Linda about her experience working with three different CEOs (at GE alone), humanizing an industrial monolith, and her legacy of firsts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Seth sits down with Walmart CMO, William White, to talk about the commercial value of brands even when you’re selling every-day-low-prices, how every touchpoint connects—or doesn’t, and using the emotional to drive the transactional.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Seth sits with Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, to talk about Antonio’s advice to CEOs and CMOs, what marketing is in service to, the consequences of isolating and not integrating marketing, and pitching an idea to Mark Zuckerberg.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Seth sits with Calvin Klein CMO Jonathan Bottomley to talk about lessons learned from—and applied outside—luxury; the important distinction between overthinking and overcomplicating, and the way ideas travel.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.