Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member) at Culture Amp, are this week’s guests on The SaaS Revolution Show. This is a session from SaaStock Remote 2021.

In the foundational years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder – heard a lot of “no’s”. The HR category was perceived as a tough buyer and difficult environment – not the promising industry it’s seen as today. To scale, he had to innovate, iterate, educate and create.

In his recent session at SaaStock Remote 2021, Didier deep-dived into his phenomenal journey from market disruptor to category creator, and shared challenges and opportunities he experienced along the way. He delves into the need for both community and product-market-fit to successfully secure the title of a ‘category creator’.  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)