As a child, Stuart Green was obsessed with what went on under the water. The UK entrepreneur became educated in fisheries, including by immersing himself in various coastal communities. He came to realize that the whole system wasn’t working very well, so he’s spent the past 25 years seeking solutions to the problem. In this episode, Stuart explains the fishing problems the world has and the entrepreneur ideas and mindset he’s using to find solutions.

Here's some of what you'll learn in this episode:

• The business complexities that Stuart’s company simplifies for clients.
• How the fishing business is about balancing social progress with economics.
• The importance of understanding what drives your audience and your stakeholders.
• How Stuart came to understand what the business is really about.

Show Notes:

Earth isn’t really a planet; it’s a planet ocean.

Most people underestimate the GDP of the world’s oceans.

The GDP of oceans is about $3.1 trillion per annum, which is about 3% of the world’s GDP.

Almost half the people on the planet depend on the oceans for their livelihood.

15% of global protein comes from fish.

Humans need to be incentivized to stop taking the oceans for granted.

Several types of small-scale fishers are always overlooked and rarely given voice.

If you have a grand vision but no metrics, you won’t know where you’re going.

Initiatives created without consulting the community won’t fit.

The real art in a solution is making it appropriate to local needs.

You can take problems and turn them into solutions.

Resources:

Your Life As A Strategy Circle by Dan Sullivan

Deep D.O.S. Innovation by Dan Sullivan