Sign up to save your podcasts
Or
Share "The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.
I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time.
I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life.
So, for this week, I'm sharing a two-part interview with Richard. In this episode, we talk about his leap at independence–how has it all been going?
In part two, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
**
Next strategy training:
Details: http://www.sweathead.com.
**
Sign up to our weekly strategy newsletter:
http://eepurl.com/dscjW5
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
View all episodes
By Mark Pollard
4.8
8181 ratings
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.
I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time.
I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life.
So, for this week, I'm sharing a two-part interview with Richard. In this episode, we talk about his leap at independence–how has it all been going?
In part two, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
**
Next strategy training:
Details: http://www.sweathead.com.
**
Sign up to our weekly strategy newsletter:
http://eepurl.com/dscjW5
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
More shows like Sweathead, A Strategy Podcast
View all
99% Invisible
26,194 Listeners
Song Exploder
6,006 Listeners
The Gray Area with Sean Illing
10,741 Listeners
The Knowledge Project
2,677 Listeners
Pivot
9,480 Listeners
2Bobs—with David C. Baker and Blair Enns
260 Listeners
The Futur with Chris Do
853 Listeners
Nudge
180 Listeners
The CMO Podcast
351 Listeners
Morning Brew Daily
2,998 Listeners
Uncensored CMO
34 Listeners
On Strategy Showcase
46 Listeners
Hard Fork
5,471 Listeners
The Ezra Klein Show
16,083 Listeners
On with Kara Swisher
3,436 Listeners