The Collective Podcast

In this episode Kenneth and Sean talk about the recent Next Level Loan Officers event, the importance of hiring for growth, buying back your time, becoming an expert advisor, and the mission for the Next Level Coaches. 

[00:02:55] – The core focus on Next Level Loan Officers

[00:04:00] – What a difference a year makes

[00:05:10] – Preparing for the future 

[00:07:05] – Starting the process of hiring more help

[00:11:35] – Working 48% of your time on your business

[00:15:05] – The secret to hiring the right people

[00:18:05] – Protecting the profession by becoming an expert

[00:22:40] – Invest and bet on yourself

Quotes from the episode:

"We do what we do because we want Loan Officers to be relevant 5 years from now." 

“What a difference a year makes. How many Loan Officers were part time Uber drivers at this time last year?”

“The reality is if we are not taking care of the business we have our referral partners will stop sending us business. ”

“Could you outsource some of your daily activities so you can get more done and have more freedom?”

Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

Hosts: Shane Kidwell and Sean Zalmanoff
Guest: Corrina Carter, Owner & CEO of CMS Mortgage Solutions

In this episode Shane and Sean are joined by Corrina Carter who talks about her path in the mortgage industry, treating the mortgage industry like a family, and following your passion to achieve your goals. 

[00:05:45] – Focusing on making MLOs learn how to be a professional MLO.

[00:06:45] – Building a sustainable income in a downturn 

[00:09:50] – Leveraging the entire industry to make money

[00:11:45] – Finding your way and your passion

[00:15:35] – Your life gets better when you get better

[00:17:35] – Not every path is the same

[00:19:45] – The new generation is not afraid to change and try new tactics

[00:22:30] – Having the confidence to be you and not care what people thing

Quotes from the episode:

"I opened up my business to provide affordable mortgages to my local community.”

“I’m really invested in building up my people.”

“Don’t try to twin it. You don’t have to look like everyone else”

“Do not push yourself to be something your not”

Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer 

Loan Officer Events - loanofficerevents.com

CMS Mortgage Solutions: https://cmsmtgsolutions.com/homepage-2/

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Corrina Carter - https://www.facebook.com/corrina.carter.75 | https://www.linkedin.com/in/corrina-carter-4216907/

Text the word: nextlevel to 36260 to download our app

In this episode Kellen and Sean are joined by Caton Del Rosario who is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. Caton discusses how it is time for MLOs to cut out the excuses and start getting serious about using video. 

[00:02:25] - Introduction of the episode

[00:02:42] - Caton’s background 

[00:05:18] - What do you do in your role that supports the operation?

[00:08:00] - What do you tell loan officers right now to move the needle to get more                                loans a month?

[00:17:02] - What are you doing to attract more business?

Quotes from the episode: 

“Do what you’re best at. Don’t get on video just because you think it is important.” [00:09:06] 

“My crappy video is better than your non-existent video. Just do something. It doesn’t matter what it it. Whatever you are doing is better than not doing anything at all.” [00:10:35]

“Video content especially long form not even short form is gonna become more important, if you’re able to provide information on those platforms at scale and make it fun, entertaining and accessible, that’s really what is going to move the needle.” [00:17:55]

Links:

Mortgage Success Academy - onedollarmsa.com 

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Whiteboard CRM - https://whiteboardcrm.com

American Mortgage Network - https://amnetmtg.com

Extreme Ownership - https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1760558206/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1581000502&sr=1-1

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Caton Del Rosario - https://www.instagram.com/catondelrosario/

                                      https://www.facebook.com/catonhomeloans/

                                     https://www.linkedin.com/in/catondelrosario/

                                     https://www.youtube.com/channel/UC4DlFBwIc-pTlLszIb4PQoA

In this episode, Kenneth and Sean are joined by Ryan Ehler, who shares his insights on focusing on what you’re good at, video marketing, and how he’s managed to cultivate the growth of his business.

[00:02:26] - Introduction of the episode
[00:03:51] - Ryan’s background
[00:06:58] - The first twelve months in the business
[00:09:58] - What did you focus on to improve your growth?
[00:14:49] - Advice for anyone to consistently do videos
[00:21:46] - How do you stay focused on the business and not get distracted?

Quotes from the episode:

 “If you choose to stay in an environment that limits what you can do to build your business, just remember its not their fault that you choose to stay there everyday.” [00:06:26] 

“You have to find what you’re good at. If you’re really good at doing loans then you need to find your pitch man, the person that is going to go out and push your business to the next level.”  [00:10:06]

“There is nothing worse than saying to use “this person” and they do a horrible job.” [00:15:14]

Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Price Mortgage - https://pricemortgage.com/about/ryan-ehler/

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Ryan Ehler - https://www.facebook.com/ehler.ryan

In this episode Kenneth and Sean are joined by David Greenspan, founder of Mindshare 101. David shares the importance of having consistent and meaningful contact with the people you do know to create mindshare.

4:28 - Using conversations with your audience to understand their wins, frustrations, and struggles so that you can truly help them.

6:10 - Mindshare 101 is not about creating sheeple

8:20 - Understand how to achieve goals

10:03 - Finding the right message

12:20 - Connecting with your contact list

13:53 - Different ways to communicate with people

14:48 - Focus on your contact list instead of cold calls

15:38 - Direct mail isn't dead

18:18 - You should be active on social media every day

Quotes:

"Put yourself at the right place and right time to give yourself a fighting chance to reach your audience."

"What are you doing on a regular basis to build mindshare with your database, so that when real estate or mortgage come up, the will think of you."

"If you can create a meaningful connection with one person each day, that is 365 quality prospects per year. "

"You stand in a group of 15 people and tell them what you do, but you can be on social media and reach thousands."

Links: 

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Mindshare 101 - https://mindshare101.com/

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

David Greenspan - https://www.facebook.com/mindshare101/

Text the word: nextlevel to 36260 to download our app

Andrew Pawlak is the CEO of Leadpops Inc and author of the book, The Mortgage Marketing Manifesto.

As an entrepreneur with over 12 years of sales and digital marketing experience, Andrew has been a pioneer in conversion optimization for mortgage and real estate marketing since starting in the industry in 2004. He has co-founded 2 successful internet startups in the mortgage and real estate space, including leadPops, Inc., where he’s the CEO. Andrew has consulted thousands of independent loan officers, real estate agents, and insurance agents, as well as c-level executives at publicly traded companies in the mortgage and real estate industries. 

Technology Andrew has developed has generated over $250,000,000 in sales commissions for clients nationwide. Today, he and his team offer training, consulting, and lead generation technology to loan officers, Realtors, and insurance agents all over the country, with over $2M in leads running through their systems each month.

In this episode Kenneth and Sean are joined by Andrew Pawlak and they discuss taking back your leads.

[00:07:49] - Arming Loan Officers to take back their leads

[00:16:18] - Advice for Loan Officers

[00:23:30] - Staying in front of your past clients 

[00:26:24] - Results in advance

 Quotes from the episode:

“Any traffic source that you have, you’ve got to plug a lead conversion element into it otherwise you’re just getting all these click and they’re just kind of dropping out the bottom.” [00:11:00] 

“You’ve got to have a lead capture website otherwise doing marketing, going out and spending money on ads and Facebook and doing emails and doing all this other stuff doesn’t really make a whole lot of sense if you haven’t optimized to convert leads first.”  [00:18:46] 

“Make more referrals, be the refer-er and you’re going to start seeing more of those coming back in your direction.” [00:22:08]

Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Andrew Pawlak - https://andrewpawlak.com

LeadPops - https://leadpops.com

The Mortgage Marketing Manifesto - https://www.amazon.com/Mortgage-Marketing-Manifesto-Unlocking-Generation/dp/1537419978

Loan Officer Events - loanofficerevents.com

Social Media: 

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Andrew Pawlak - https://www.linkedin.com/in/andrewpawlak/

In this episode Kenneth and Sean are joined by Michelle Berman and she shares 5 Instagram tips loan officers can use to build and grow their business. 

[00:00:15] - Introduction of the episode 

[00:03:12] - Michelle’s background 

[00:06:32] - Tip 1 - Identify who your ideal client is and know your elevator pitch

[00:10:32] - Tip 2 - Value series, 12 month calendar of things that you are good at

[00:17:51] - Tip 3 - How personal is too personal? What makes up your content                                         calendar?

[00:23:19] - Time is a resource

[00:26:11] - Tip 4 - Be able to change your mindset from loan officer to target client

[00:33:08] - Tip 5 - Be able to identify the difference between your cold, warm and hot                              leads on Instagram

Quotes from the episode:

“Identify who your ideal client is and who your ideal realtor is because when you attract those people; first, it doesn’t feel so much like work anymore and second, you get to work with the people that you are supposed to.” [00:05:42] 

“The people that are using Instagram actually have the highest salaries out of any other people that are using Facebook, Twitter or any other platform.....The people who are using and consuming Instagram are more likely to vet you on Instagram than to go to your website first and go to your Instagram second.” [00:15:52]

“People do not care what the brokerage is that you work for or what umbrella you’re doing loans under. What they care is: Who are you? Are you a good person? Do you have something of value to add to me?” [00:19:30] 

“The 7 P’s: Prior proper planning prevents piss poor performance.” [00:22:53]

“If you don’t have time, you’re the first person that needs to stop, take a break, breath and start planning because you’ll have more time as soon as you do.” [00:24:37]

Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Berman Media PD - https://michelle-berman.mykajabi.com

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Michelle Berman - https://www.instagram.com/bermanmediasocial/

                                 [email protected]

Text the word: nextlevel to 36260 to download our app

The episode is about Keir’s life and the adversity he faced. When no one would hire him into a “normal” job, Keir was left with no choice but to create his own income. And that’s exactly what he did…in a really big way.

Keir Weimer is an internationally recognized, luxury real estate broker and President of the Keir Weimer Team of Sotheby’s International Realty. He’s a successful real estate and lifestyle entrepreneur having founded and grown several 7-figure businesses in the areas of luxury brokerage, investment, hospitality development, and now, multimedia. Keir is an expert in these areas and is breaking free from adversity with his unique life story. He has been featured in the Wall Street Journal, The New York Times, Bloomberg, and Sotheby’s International Realty.

On this episode of the Next Level Loan Officers Podcast, AIME's Anthony Casa joins us to talk about his focus of putting originators and customers first in the mortgage industry. 

Anthony takes us through his journey from nothing to success, to losing everything and building it back up again. Anthony shares how the ups and downs has shaped his view of the industry and how it helped him grow one of the top brokerages in the industry. 

Anthony also talks about his advocacy of mortgage brokers and how he believes that the local community loan originator is crucial to successful home ownership. 

On this episode of the Next Level Loan Officers Podcast, Sean Zalmanoff, Kellen Vaughan, Shane Kidwell, and Jason Frazier discuss the Year in Review and the outlook for 2020. The NLLO team also talk about upcoming events, company growth, and the forces within the industry that we are fighting against. Also just a quick teaser on the massive changes coming to mortgage industry in 2020, specifically focused on fortifying the Loan Originators value and position within this industry.