In this episode Kenneth and Sean are joined by Michelle Berman and she shares 5 Instagram tips loan officers can use to build and grow their business. 

[00:00:15] - Introduction of the episode 

[00:03:12] - Michelle’s background 

[00:06:32] - Tip 1 - Identify who your ideal client is and know your elevator pitch

[00:10:32] - Tip 2 - Value series, 12 month calendar of things that you are good at

[00:17:51] - Tip 3 - How personal is too personal? What makes up your content                                         calendar?

[00:23:19] - Time is a resource

[00:26:11] - Tip 4 - Be able to change your mindset from loan officer to target client

[00:33:08] - Tip 5 - Be able to identify the difference between your cold, warm and hot                              leads on Instagram

Quotes from the episode:

“Identify who your ideal client is and who your ideal realtor is because when you attract those people; first, it doesn’t feel so much like work anymore and second, you get to work with the people that you are supposed to.” [00:05:42] 

“The people that are using Instagram actually have the highest salaries out of any other people that are using Facebook, Twitter or any other platform.....The people who are using and consuming Instagram are more likely to vet you on Instagram than to go to your website first and go to your Instagram second.” [00:15:52]

“People do not care what the brokerage is that you work for or what umbrella you’re doing loans under. What they care is: Who are you? Are you a good person? Do you have something of value to add to me?” [00:19:30] 

“The 7 P’s: Prior proper planning prevents piss poor performance.” [00:22:53]

“If you don’t have time, you’re the first person that needs to stop, take a break, breath and start planning because you’ll have more time as soon as you do.” [00:24:37]

Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Berman Media PD - https://michelle-berman.mykajabi.com

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Michelle Berman - https://www.instagram.com/bermanmediasocial/

                                 [email protected]

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