How COVID impacted speaking gigs, but he innovated the game plan for the Professional Speakers Association. Catch this latest episode about creative talk with our guest Tony Eades. He currently serves as Chief Strategy Officer and CEO of Salted Stone APAC, and is a featured expert on one of Australia’s leading business TV shows -- with 3M + weekly viewers. Tony works with growing companies to develop market leadership authority and deliver measurable ROI across the buyer’s journey. He is passionate about digital marketing and thrives on growing brands, from start-ups to corporate enterprises.

Tune in and listen to how he changed his mindset from playing to win, rather than playing not to lose!

Links:

Tony Eades: linkedin.com/in/tonyeades

Two Common Creatives: https://www.twocommoncreatives.com/

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

See omnystudio.com/listener for privacy information.

Introducing, Ideas & Stories That Matter!

This episode of The Common Creative lifts the hood on Chris and Paul’s new workshop, Ideas and Stories that matter. 

They discuss the science behind the benefit of finding new ideas in a group environment, and how good story tellers and translate their stories into the mind of their audience. 

Plus lots more about their experiences of holding a live version of the workshop! 

Links:

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

Two Common Creatives: https://www.twocommoncreatives.com/

Chris Meredith: linkedin.com/in/chrismeredith

Paul Fairweather: linkedin.com/in/paulfairweather

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You might not have heard of GSK but we can guarantee you've heard of some of their brands including Panadol, Sensodyne and Voltaren. Meet Cate Sefton, the Marketing Director of GSK Consumer Healthcare ....and also a Certified LEGO® SERIOUS PLAY® Method Facilitator. 

You might think that the scientific world of healthcare and creativity wouldn't mix but Cate is a big believer in creative thinking, customer-centricity and operating creatively within frameworks rather than viewing them as a barrier. 

Links:

Cate Sefton: Cate Sefton LinkedIn

Two Common Creatives: https://www.twocommoncreatives.com/

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

See omnystudio.com/listener for privacy information.

Ever thought of using comedians as a source of creative inspiration?

Roshni Hegerman is the Executive Strategy Director at McCann and the Managing Director at Hero Agency in Sydney. Roshni is a passionate advocate for creative effectiveness, and uses creativity and innovation to help brands and businesses interact with people in a more meaningful and exciting way.

Tune in for a fantastic episode that dives into the importance of context, simplicity, and how to frame a narrative in a way that will resonate with people. 

Links:

Roshni Hegerman: Roshni Hegerman LinkedIn

Two Common Creatives: https://www.twocommoncreatives.com/

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

See omnystudio.com/listener for privacy information.

This week's episode is an unusual one and you'll understand why when we tell you that our guest this week is just seven years old! Meet Charlie Marker, a seven year old Australian artist. His art is full of energy with dynamic graphic shapes. Dinosaurs, fish on skateboards, funny little characters and abstract line work make up the oodles of doodle worlds that fill the spaces that Charlie creates. He uses black markers and doodles on whatever he is allowed to draw on. From big white boards, paper, walls and canvases to furniture and white cups.

Join us for a fantastic episode with some big insights from a young creative including the importance of trying again and learning how to turn mistakes into masterpieces. 

Links:

Charlie Marker Instagram: https://www.instagram.com/charliemarker/

Charlie Marker website: https://charliemarker.com/

Charlie Marker Redbubble: www.redbubble.com/people/CharlieMarker

Two Common Creatives: https://www.twocommoncreatives.com/

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

See omnystudio.com/listener for privacy information.

Season 4 we're back! Joining us to kick off the season is Kate Young, Head of Customer Centricity & Capability at ANZ. Having been with the banking group for over five years, Kate is driving cultural change at ANZ by putting customers at the heart of all her work. She is passionate about bringing together cross-functional, enterprising purposeful teams using a customer-centric perspective. 

Join us for a fascinating episode all about consumer behaviour, AI and what a day in the life might look like in 2024...

Links:

Kate Young: https://www.linkedin.com/in/youngkate1/

Two Common Creatives: https://www.twocommoncreatives.com/

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

See omnystudio.com/listener for privacy information.

Named as one of IBM's 100 Global Creative Leaders in 2011, Dr Ralph Kerle is an internationally respected thought leader, management innovation consultant, writer & designer of executive programmes on leadership, creativity and innovation. He is also creator of the Management Innovation Index, an analytic that benchmarks and measures innovation.

Tune in for a wonderful conversation about finding connection through creativity and Ralph's own journey in combining his knowledge about creative processes with self-expression and commercial viability. 

Links/References

Ralph Kerle: https://www.linkedin.com/in/ralphkerle/

Ralph Kerle website: https://www.ralphkerlesart.com/

The Common Creative Podcast (Paul and Chris): https://creativecommons.org.au

The Common Creative (Mailing List Subscriptions): http://eepurl.com/hgp0_j

See omnystudio.com/listener for privacy information.

Let's talk about brain training! 

Professor Selena Bartlett is a Group Leader in Neuroscience and Neuroplasticity at the Translational Research Institute and a Research Capacity Building Professor at QUT. Join us for a fantastic conversation about brain training, flow states and the importance of working in teams for creativity. 

Links/References

Selena Bartlett: https://www.linkedin.com/in/drselenabartlett/

Selena Bartlett website: https://www.profselenabartlett.com/

Thriving Minds Podcast: https://podcasts.apple.com/us/podcast/thriving-minds/id1471835230

The Common Creative Podcast (Paul and Chris): https://creativecommons.org.au

The Common Creative (Mailing List Subscriptions): http://eepurl.com/hgp0_j

See omnystudio.com/listener for privacy information.

Where do science and creativity intersect?

Michelle Loch is an expert in the conceptual neuroscience of human motivation, self-leadership and powerful conversation. She and her team at Leading Humans help organisations, and the people in them, to rewire the way they think, behave and lead. This is a fascinating episode about working WITH the human brain rather than against it, and how to best access your creativity!

Links/References

Michelle Loch: https://www.linkedin.com/in/michelleloch

Leading Humans: https://leadinghumans.com.au/

The Common Creative Podcast (Paul and Chris): https://creativecommons.org.au

The Common Creative (Mailing List Subscriptions): http://eepurl.com/hgp0_j

See omnystudio.com/listener for privacy information.

Season 3 we're back!

Kicking off the season with a creative bang as we're joined by Sophie Saville, the creative director and co-founder of The Story Mill, a production company that specialises in producing engaging video content for local brands and businesses. Join us for a fascinating conversation with a professional creative all about founding a business, passion projects and collaboration. 

Links/References

Sophie Saville: https://www.linkedin.com/in/sophie-saville-b0742755/

The Story Mill: https://thestorymill.com.au/

The Common Creative Podcast (Paul and Chris): https://creativecommons.org.au

The Common Creative (Mailing List Subscriptions): http://eepurl.com/hgp0_j

See omnystudio.com/listener for privacy information.