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This episode’s guest is Davide Giardini, Marketing Director at Full Cycle Bikes, Colorado Multisport, & The Tune Up Bar. Full Cycle is the oldest bike shop in Boulder, and it is still to this day independently owned by one owner. Colorado Multisport, inside Full Cycle, is a specialty triathlon store that is world renowned for the list of triathlon Olympians and world champions that walk through its doors. The Tune Up Tavern & Espresso, also located inside Full Cycle, is a full-service bar (think cocktails, beers, wine) and coffee shop. Having won many local awards in recent years for their efforts, Full Cycle transformed their communities, bringing passion filled events, cycling energy, and connecting the industry at large to the local rider.  An Italian native, Davide has a unique combination of international experience in the endurance sports world, combining a decade of sales and marketing and business development, with half a decade as a world’s top 10 professional triathlete, AND as of late a US Ski Mountaineering National Team member. His unique skill set mix brings an inspiring personality to the bicycle industry and endurance sports as a whole:  building & fostering partnerships through a genuine love for endurance sports, that make a positive impact on the business and local community. Listen in as we get to know more about this Boulder Cycling & Multisport Hub is changing the way we look at retailer rider outreach. Our hope is that you gain some fresh, creative ideas for you as a retailer to think about for your local community. 

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