When some climate-conscious Swifties learned that Canada’s biggest fossil fuel financier, RBC, is an official partner for Taylor Swift’s Eras tour in Vancouver and Toronto, they jumped into action. But can uniting Swifties online translate to change? Or is it a trend that will fizzle over time? Meanwhile, What On Earth youth columnist Aishwarya Puttur breaks down why social media campaigns are on the rise for Gen Zs.