In this episode, Gary goes over the 4 key impact areas in your business which are: Marketing, Sales, Administration and Finances. If you measured these areas in your business, you can see where you are going and track the business growth. If you enjoyed this episode, please leave a rating and review and we will see you on the next episode of the mortgage pro podcast.

What Is Covered:

• What gets measured get managed.
• Marketing is the most important impact area (you need someone to sell to).
• Bing is a great search engine and is cheaper than google!
• Post blogs, videos and posts and then track the results.
• How many leads are you getting on a weekly and monthly basis?
• Monitor your sales process and find out where you could be losing money!
• Look at your admin – the lower value tasks.
• Get someone else to do not money-making tasks.
• Don't do your own finances – leverage it out!
• Build a model that works by monitoring the 4 main impact areas.
• Marketing, Sales, Administration, Finances.

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