Advertising has changed a lot. From jingles and magazine spreads to…. short films and well, what isn’t an ad, today? Once the internet came along, attention started to get fractured — and so did client’s budgets. And while agencies stretched themselves thin, once-loyal clients got frustrated with fat margins, a lack of innovation, and insufficient proof their dollars were getting results. And now… they’re ready to take their business elsewhere. And now, agencies who’ve struggled to adapt to a landscape dominated by Google and Facebook, are witnessing consulting firms — with their Big Data, digital expertise, and cozy relationships with the c-suite… become serious competitors in our field.Wait… Did I pick the wrong time to start an agency? How exactly did advertisers lose the plot, here? Host Ron Tite takes a critical look at the industry, and his place in it, to find out what and who is overthrowing agencies, and how the work is changing, because of it.

From food and banking to masculinity and entertainment, the establishment is being challenged. The rebels want nothing to do with the old ways of selling, building, or doing things. Every week, host and marketing expert Ron Tite steps inside an industry transforming before our eyes — speaking with the executives in power, the entrepreneurs challenging their dominance, and the academics and journalists observing how people, companies, and categories are being shaken up. By the end, you’ll know who’s in, who’s out... and where the rest of us stand because of it. This isn't just disruption — it’s a coup. New episodes drop every Tuesday starting September 24th.