The Course Creator Show

I’m putting together a mastermind (finally! for real!) in 2023.  

It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year.

For a few years now, I’ve been taking on clients 1:1.

Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time.

By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year, building out entire product suites, and creating evergreen systems for sales.

And then late last year, I decided to run a small-group "Evergreen Accelerator".

It was a fast-paced 4 week program for about 20 entrepreneurs (investment was $2k), where we built out webinar-based evergreen funnels together. Similar to what I teach inside of Passive Project, but in an accelerated, live environment.

We met up each week over Zoom - with a lot of homework in between! It was intimate, strategic, and the clients executed FAST.

Like my 1:1 clients, I really loved getting to work at this deeper level, *but* I also saw the power of creating the small group connection. It was clear that the relationship part was a powerful component to the success of the group.  

So with the experience of both of those things, I knew I wanted to do a hybrid of 1:1 and small group programming in 2023.

As I got ready to launch Passive Project in January, I created a "Plus" tier to the program and slapped it on the sales page to start to gauge interest.

That one, tiny paragraph of my initial concept of this mastermind-type offer generated a handful of applications and DMs from dream-fit clients.

It’s clear that this was exactly what some of you were looking for.

The strategy I teach inside The Passive Project is incredibly high level and comprehensive, but there’s something to be said about working together 1:1 and getting that extra level of support and accountability in a small group.

And this is where the Accelerator Mastermind was born.

I’m opening up a few spots for this new small group program by invitation.

We’ve already secured 3 spots. 5 others have been accepted but are pending payment. So by the time you read this there might actually only be 4 spots left.

(the cap is 12 participants)

All the information about the mastermind can be found here: https://docs.google.com/document/d/1p261HnVFg9UITxYqsPe65LCbsdnLaaQZom-sYkD3XHY

If it sounds like the right fit, I’d love to chat and see if this is the next best move for your business.

How do you get your invitation?

Submit an application form here: https://docs.google.com/forms/d/e/1FAIpQLSdrPwSWhTEVOm_UXsBqY5Gs_lkjHBKO98qN0sbE05hUxJ4ltA/viewform

Have questions? Include them in your application form and we'll get back to you with answers.

Don’t wait to reach out - we’re going to wrap up this enrollment soon. Kick off starts on Feb 27.

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today, we're chatting with one of our Passive Project Members: Daniel Wallace.

In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.

In this episode, he is sharing:

• Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.
• Why more creators should host regular summits!

Let's no forget some kind words he had to say about his experience inside of The Passive Project:

"I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!

I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"

• Visit his website: https://danieldavidwallace.com
• Follow his on IG: https://www.instagram.com/writingdaniel/
• Try HeySummit: https://www.heysummit.com/?fpr=ddwallace

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today, we're chatting with one of our Passive Project Members: Christine Blubaugh. 

Christine is a conversion copywriter and marketing mentor who helps online experts create the messaging and strategy to sell out launches and sign more clients.

In this episode, she is sharing how you can actually get Instagram to convert without feeling like you're putting all your time and effort into it. 

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"By using the PP strategies, I took an evergreen funnel from 3% to a 5% conversion rate. I love how PP is such a complete education for experienced digital product creators. Gemma shares everything - including ALL the things she uses in her own business. I LOVE the templates! It's awesome."

• Visit her website: http://christineblubaugh.com/
• Follow her on IG: http://instagram.com/christineblubaugh

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today, we're chatting with one of our Passive Project Members: Stacy Aguila. 

Stacy is a lifestyle brand and website designer for educators, leaders, go-getters, and creative visionaries. She works with a lot of course creators, especially when it comes to program launch support and the brands and websites that support those businesses!

In this episode, she is sharing:

How The Passive Project was one of the first things she invested in as she started thinking more seriously about her business and how she has been able to build her business around her lifestyle.

Let's dive in!

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"Passive Project was a giant help for me when I was hosting and launching my membership in 2021. It was a safe and honest space to ask questions and debrief on results. Learn from past launches and get help on next steps. I loved how accessible Gemma was and how warm the community always is.

I’ve also made some great connections within the community and feel like the members inside of it are in the same phase of life and place in their business as me, which has been encouraging.

PP was one of the first things I invested in as I started thinking more seriously about my business. And Gemma was one of the first business coaches I started listening to. I really like to narrow who I'm getting advice from, and I always felt connected to Gemma's style and the way PP was set up. It felt warm and approachable.

When I first started my business, I focused on creating a passive program right away. And I feel like it was fairly successful for a first run. I made around $10K, but more importantly, it helped me understand what I did and didn’t like when it came to my business. "

• Visit her website here: https://www.stacyeaguilar.com/
• Follow her on IG here: https://www.instagram.com/stacyeaguilar/

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today, we're chatting with one of our Passive Project Members: Cheryl Rerick. 

Cheryl is a business strategist, automation engineer, deliverability expert, and funnels pro. She brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.

In this episode, she is sharing all things email marketing and tagging strategies for email automations.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"I've been in The Passive Project since 2019. I love Gemma's content and strategies, but I have stayed for the community. It's such a high-level group that I can go to for feedback and connections. The partnerships and collaborations that have happened thanks to being in the community are such a win."

• Visit her website: https://cherylrerick.com/
• Follow her on IG: https://www.instagram.com/cherylrerickmarketing/

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Thinking about enrolling in The Passive Project - my program for experienced course creators? 

Tune in to hear what 2023 will look like inside the program. 

I’ll talk you through what you’ll get, the curriculum, the 2023 monthly themes, the coaching team, Elevate magazine, and more.

If you’re sitting there after the episode like “DAMN! I’M IN!” here’s the link to join: getpassiveproject.com

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today, we're chatting with one of our Passive Project Members: Carissa Kruse. 

Carissa Kruse is a Wedding Industry Maven, Queen of Sales and Marketing, and Creator of Wedding-Preneurs Content Club™ and Brides To Bookings™.⁣

In this episode, she is sharing:

How to figure out how and where you fit in within your industry and niche.

There are other course creators offering similar products and services, but there is probably somewhere within your service niche that you can be different and shine through. Once she leaned into what her audience was really needing she was able to create her own path and not feel like she was competing with everyone else.

By doing this as well, she was able to build relationships within her same niche which has been incredible for her business.

She always tell the wedding pros that it's community over competition and she believes that in the online coaching world too.

Not everyone is a right fit client.

She knows course creators sometimes think that there are others teaching the same thing, but if you can figure out a way that you can offer something your audience really needs that is unique and different (really dig and think outside of the box), you can stand out.

This is what she did with her Wedding-Preneurs Content Club.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"OMG! I could go on for days about how great your course and programs are and have helped me. I think I own everything you offer. I love your teaching style and your processes really resonate with me.

For me one of the biggest takeaway from Passive Project is that building an online business takes a lot of trial and error. PP has really helped me uncover the changes and tweaks to make in the business as I'm building it. I just hit 200 members inside my membership (one of my big goals!) and I had an 8.3% conversion rate on my launch. I'm turning it evergreen right away!"

• Visit her website here: http://www.carissakruseweddings.com/
• Follow her on IG here: https://www.instagram.com/carissakruseweddings/

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Today, we're chatting with one of our Passive Project Members: Ellen Mackenzie. 

Ellen is a Social media strategist and coach offering 1:1 social media services and training for other women who wish to build their own SMM business.

In this episode, she is sharing:

• How she 4x my course sales in one year (US $22k in 2021 to US $85k in 2022)
• How courses can change your business for 1:1 service providers
• How TikTok and Youtube generated the most organized leads for her business

Let's no forget some kind words she had to say about her experience inside of The Passive Project:

"Learning Gemma’s strategy on how to do webinars resulted in a 7% conversion rate! It's the first time ever I've actually had people buy live on a webinar! PP completely changed the way I teach webinars and sell my offers.

I always thought I ran "good" webinars but now my mind has been blown. I realized how much I was hiding my offer at the end and felt guilty trying to sell to people. That mindset shift has been my biggest win from the program. I now have it on an evergreen funnel that’s converting at 2% and I’ve 4X’d my course sales in one year, from $22k to $85k!"

• Visit her website here: https://www.ellenmackenzie.com/
• Follow her on IG here: https://www.instagram.com/ellenmackenziee/

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

In today’s episode, I’m diving into one of the strategies that I use to automate more sales of my courses in my business. 

It’s something I call the “Forever Funnel” and after experimenting with it a little over a year ago, I noticed that it created a lot of advantages in my business: 

Advantage #1: It capitalizes on your best content and makes it work harder for you

Advantage #2: It creates additional pathways to purchase for your leads 

Advantage #3: It automates more of your marketing… and sales

Advantage #4: It opens up conversations with “ready to buy” subscribers 

Tune in to the episode today to learn more about how this strategy works!  

What’s next? 

After testing and trying different marketing strategies since 2017, I’ve landed on a 3-part system that I believe is the most effective way to maximize your course sales. It’s called the “Triple Threat Hybrid Method”.

I’ll be giving a free workshop on Jan 17, 2023 where I’ll be going into this strategy and how you can implement it in 2023 to hit $100k+ in your business. 

Sign up for the live training here: https://learn.gemmabonhamcarter.com/gobig2023/ 

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

For all available offers, head here: https://gemmabonhamcarter.com/programs 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

I cracked $1 million CDN in sales in 2022. It was the first time I’ve ever hit 7-figures within a year in my business. 

And in this episode, I want to share with you the strategy behind how I made that happen as a course creator. 

After testing and trying different marketing strategies since 2017, I’ve landed on a 3-part system that I believe is the most effective way to maximize your course sales. Let’s call it the “Triple Threat Hybrid Method” - which layers together some key strategies to max out revenue. 

Tune in to this episode for a high level overview and sign up for the free workshop I’ll be doing on Jan 17, 2023 where I’ll be going even further into this strategy and how you can implement it in 2023 to hit $100k+ in your business. 

Sign up for the live training here: https://learn.gemmabonhamcarter.com/gobig2023/ 

Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

For all available offers, head here: https://gemmabonhamcarter.com/programs 

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show