The Course Creator Show

Welcome to this episode where we are sitting down with my friend Amber McCue!

Amber is a small town girl turned adventure loving global citizen. She went from being a single mom to having two companies that she can run from anywhere in the world with her family by her side. 

I mean it's the dream right?

She is the founder of The Modern CEO where she coaches business owners on growing and scaling their companies. She's also the founder of Three Boudoir, which is a photography business.

She and I just chit-chatted today! This is kind of like a coffee chat with a girlfriend, conversation about all things entrepreneurship, scaling businesses, and running incredibly successful companies while also being a mom and prioritizing a family life. I think you're going to really enjoy this episode.

Amber is such a gem and has so many good little nuggets of information to share with us.

So, without further ado, let's dive into this one!

Want to hangout with Amber online?

Visit her website: https://ambermccue.com/
Follow her on IG: https://www.instagram.com/ambermccue/

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

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If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

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If you are already an experienced  course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

How do you actually get people to sign up for your lead magnet?

You have this amazing resource and now it’s time to build a KILLER landing page that makes it an easy “YES” for people to hand over their email address.

But…

- What do you include
- How long should it be
- How do you make sure it’s converting

In today’s video, I’m talking about the five things your lead magnet landing page needs to get more sign ups!

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

---

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

---

If you are already an experienced  course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

If I could marry email marketing I totally would!

I personally see my email list of over 20,000 engaged audience members as a security blanket that I continue to nurture and love on over time. The reality is, if social media and other ways of selling go up in flames, I have those 20,000 to lean on and sell to no matter what!

This is why I’m always telling my clients and students to build their email list, which they can do by building a KILLER lead magnet!

In this episode, I’m taking you through how you can 10x your email list with a lead magnet funnel!

Stay tuned!

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If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

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Want to hear from 20 industry leading experts as they chat about their NUMBER 1 tip for growing an email list? Grab my FREE list building guide here: https://thesweetestdigs.lpages.co/list-building-guide/

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Want to check out some of my FAVE tools for growing your email list? Here they are:

Email marketing platforms:

• ConvertKit: https://gemmabonhamcarter.com/convert30
• ActiveCampaign: https://www.activecampaign.com/ca/

Landing page builders:

• Leadpages: http://gemmabonhamcarter.com/leadpages

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

So, you want to make $10K from your first course launch.

It seems like a good number to aim for right?

But how do you actually go about achieving that number? How many leads do you need? How do you price your course in a way that helps you get there?

In today’s episode, I’m taking you through my course math formula to help you understand exactly what you need to do in your business to hit that $10K launch!

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How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

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Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

In order to get a lot of BUYERS for your online course, you need to create "no-brainer pricing". 

Pricing can feel weird, counterintuitive, backwards, and frankly... icky! 

Instead of pulling a number out of the sky, or just copying what others are doing, today I want to give you 7 specific things you can consider to come up with a price for your course or digital product that you feel really good about. 

Let's dive in!

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How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

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Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here:  https://thesweetestdigs.lpages.co/pricing-guide/

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out their wallets, eager to jump in and enroll?

It comes down to something I like to call The Bucket System.

Today I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly.

You’ll learn:

• What the 5 buckets are and why you need each one in your course 
• The reason why we need each bucket and how it’ll make a giant difference to your sales
• How to package up your offer with an irresistible value stack

Let's dive in!

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How to launch an online course

If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:

Register for it it here: https://gemmabonhamcarter.com/course-class

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The Passive Project

If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Are you overwhelmed by the thought of creating your own sales page for your online course?

Have you created one and then walked away with no intention of making tweaks if you find it’s not converting?

I can definitely relate! Creating sales pages can be a ton of work and sometimes you just don’t know what you need to include to get people to buy!

In today’s episode, I’m taking you through my five MUST HAVE sales page elements that lead to more conversions!

Make sure you stay tuned to the end where I talk about some amazing resources that will help you even more!

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

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Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

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Want to snag one of those amazing sales page templates I was talking about in the video? My friend Amanda Genther has some fantastic ones that I LOVE to use. Head here to grab one: https://gemma003--amandagenther.thrivecart.com/launch-in-style/

AND make sure you use PROMO CODE: GEMMA10 for a special discount!

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Why the heck should you create and sell online courses?

Better yet, how do you create an online course if you don't see yourself as an "expert?"

In today's episode, I'm talking about why you should add an online course into your business, why you don't need to be an expert in your industry to create and sell online courses, and real life examples of people, just like you, who are selling their courses with confidence even though they were only a couple steps ahead of their audience!

Role the tape!

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

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Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

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These are some of my other FAVE tools for building online courses:
→ Convertkit for email marketing: https://gemmabonhamcarter.com/convertkit30

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages

→ WebinarJam to help you launch your first LIVE webinar: https://gemmabonhamcarter.com/webinarjam

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?

Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?

In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.

Stick with me as I dive into:

• Why you need an evergreen sales funnel
• What the key components of a successful funnel actually are
• How you can create one for yourself by reusing your live launch content

Let's dive in!

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If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject

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If you're ready to sell your digital offer on autopilot then make sure you snag my Email Funnel Blueprints so you can learn what emails to send and when! It's time to turn those leads into customers: https://gemmabonhamcarter.com/blueprint

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Are you looking for those links to both ConvertKit and FloDesk so you can set up some juicy email funnels? Here you go:

→ Convertkit: https://gemmabonhamcarter.com/convertkit30

→ Flodesk: https://gemmabonhamcarter.com/flodesk

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Let's not forget about some of my other fave tools I'm always talking about:

→ Everwebinar for evergreen webinar setup: https://gemmabonhamcarter.com/everwebinar

→ Thrivecart for checkout pages: https://gemmabonhamcarter.com/thrivecart

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Want to launch your online course but are unsure if your idea will even sell?

One of the FIRST steps when launching a new offer is market research!

A lot of people tend to skip this step but it’s crucial because it allows you to get to know your audience, what’s selling well in the market already, and how you can market your course differently to stand out. 

In today’s episode, I’m taking you through the best ways you can do market research for your course and how it can actually help you get more sales!

Let's role the tape!

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If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  

Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

------

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show