The Course Creator Show

2020 was a transformative year in a lot of ways, including stirring up some major shifts in the online business space.

I think it’s safe to say that most entrepreneurs are thinking about their businesses with a whole new lens and want to make sure they feel authentic and in alignment with their values.

So… 

Are we going to spend 2021 with “business as usual” launches? 

Using the same tactics that we’ve always used to sell our programs and products?

Chelsea Wallace, The Launch Copy Coach, sure doesn’t think so. 

Chelsea has worked behind the scenes on launches for some giants in the industry - think Marie Forleo, Marley Jaxx, and others - and she has some serious insight on what some of these big trends and shifts look like.

Join us today as we talk about what live launching in 2021 will look like. And get some of Chelsea’s best tips on not only how to survive live launches - but actually thrive and love them.

Let’s roll the tape!

Want to see more from Chelsea?

• Follow her on Instagram
• Catch her on Facebook
• Join her on LinkedIn
• Get her Un-Launch Masterclass

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

If you are someone with a huge desire to get your online course or digital offer in front of more people so you can increase your revenue this year, then you're not going to want to miss this episode.

Today's episode is the replay of my LIVE training from last week!

It’s been a year since I’ve done this training.

The slides are updated and it is LIGHTING ME UP.

The power of a data-driven sales system to scale your course business is like nothing else.

After I made my first evergreen sale of my online course in 2018, it was like a whole new world opened up.

And I’ve been testing every day since on how to keep growing my revenue from online programs (we hit $500K CDN in gross revenue in 2020!).

Let's roll the tap!


Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Have you ever felt dread or that pit-in-your-stomach feeling when it comes to your business?

Like cancelling a discovery call at the last minute, not wanting to show up and talk about your offers, or ignoring certain tasks on your to-do list?

Well, it could be because something in your business is out of alignment.

What if instead you could build a business that truly lit you up? That felt way more in tune with what you really loved doing?

That’s what I’m talking about this week with our guest expert, Kaitlyn Kessler. Kaitlyn is a mindset coach who helps entrepreneurs break the rules and expectations and ultimately create a business that fits them like a glove

If you’re thinking about where you want to take your own business in 2021 and doing all that goal-setting that is so common around this time of year, make sure to tune into this episode so you can do it in a way that truly lights you up.

Ready to join The Passive Project?

If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!

Enroll here!

Support the show

Want to go behind the scenes?

In this episode I’m peeling back the curtain and showing you everything that went down inside my membership community, The Passive Project, in 2020. 

I’m covering … 

How much revenue we brought in for the year (and how much we spent in ads)

Why we only launched once in 2020 (and what we did instead)

What parts of the program were a huge hit with our members

The things that flopped (that we’re saying bye-bye to!)

You’ll also learn about the makeover we’re giving to The Passive Project in 2021, the exciting new changes that are coming, and what the year is going to look like! 

Ready to become a member? Head to www.gemmabonhamcarter.com/passiveproject to enroll at our limited time pricing - just $497 for the entire year! Get in before it expires!


Ready to join The Passive Project?

If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!

Enroll here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Want to 3X your revenue and email list with one strategy?

My guest this week, Krista Miller, used to run a web development business. But after 3 years of hustling, she had only grown her email list to 500 subscribers and was getting close to burn out. 

Then she decided to host her first virtual summit. She tripled the size of her email list, made $16,000 and booked out her services for 4 months.

She has since hosted a virtual summit every year, and now helps other entrepreneurs do the same with her business, Summit in a Box. 

In today’s show, you’re going to learn more about what makes summits so great, how to stand out in a sea of summits, why diversity and inclusion are incredibly important in this discussion, and some key tips to making sure your summit is profitable.  

Let’s roll the tape!

See more of Krista:

• Website
• Instagram
• Facebook
• Download her summit freebie

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

52 Prompts

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Create it, write it, sell it

3 courses, 1 price, TOTAL business transformation. 

The Digital Entrepreneur’s Cash Kit combines 3 powerful courses to help you create and launch an effective online course or digital product, and expand your audience on social media to sell it. 

We believe you are ready to level up your business, and it starts with the CASH KIT. 

Can we be super real for a second? 

There’s a good chance 2020 threw a wrench in your plans. 

Maybe you had big goals about this being the year to start, the year to scale, or the year when you could finally achieve an income spike without the side order of burnout and exhaustion. 

Maybe you’re finally sick of your spaghetti-and-meatballs sales strategy… (That’s the one where you throw stuff against the wall to see what sticks, occasionally forking over some dough for a fancy rebrand or a new piece of gear, hoping it’ll level-you-up.)

Or maybe the last 8 months have made you brutally aware of how important it is to diversify your  income streams.

You might be seeing others thriving in the online education space and asking yourself,

Do I have what it takes to make that happen?

These three cheerleaders say F*CK YEAH. 

The Digital Entrepreneur’s Cash Kit gives you instant access to all 3 programs that will show you EXACTLY how to make this happen. Because by the way… you ARE ready to monetize your expertise.

And if you’re the kind of hustler who loves to creep the clearance section for the hidden gems at the lowest possible price, you’re gonna love how the CASH KIT snags you a spot in these 3 programs at an all-time discounted rate. 

Getting goosebumps? Good, because this is just the tip of the iceberg. 

Head here for all the details!

Free workshop: Fat Stacks Masterclass

How to build and sell a successful online course that makes money while you sleep!

Register for it it here!

Catch Laura and Mallory on Instagram:

• Laura Kelly
• Mallory Rowan

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Online course businesses are pandemic-proof.

That is one of those lessons that I never thought I would have to learn, but this year I did.

Thankfully, in 2020 I have seen so many online course creators thrive. This isn’t just in my business which has grown like crazy, but also my clients, students and friends have all been seeing success, too.

There has never been a better time to launch a course. Even if you think the market is saturated - it’s not.

Today on the podcast I have two of my business friends - Mallory Rowan and Laura Kelly - telling us why they decided 2020 was the year to finally launch their first online courses. 

We get into why they chose the course route, the obstacles that they got stuck on, and ultimately what it has done for their businesses. 

Time to pull back the curtain and dive into these case studies!

Free workshop: Fat Stacks Masterclass

How to build and sell a successful online course that makes money while you sleep!

Register for it it here!

Catch Laura and Mallory on Instagram:

• Laura Kelly
• Mallory Rowan

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Have you been hearing everyone talk about how the “money is in the list” but you’re stuck on how to actually grow your email list? 

If you are stuck on knowing how to grow your email list so you can sell your online course and digital offers, then this is the episode for you.

My own email list is my most precious asset as a course creator. If you have an engaged email list, you will always have the ability to make offers and revenue in your business. There is no algorithm to contend with - you own your list.

It’s honestly one of the things that gives me the most peace of mind and security as an online entrepreneur.

In this episode I’m taking you through the exact 5 steps you can use to grow your list - whether you are a brand new course creator or have been in business for a while. These are the same steps I have used to grow my own list to over 15,000 engaged subscribers.

Let’s dive in!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!


How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

In today’s episode I’m sitting down with Meghan Johnston - a Yoga Teacher and Wellness expert from Ottawa, Canada. 

Meghan has been a yoga teacher for 10 years and entrepreneur for the last two years, but hadn’t ever launched an online course. When the pandemic hit and yoga studios were being closed all over town, she knew this was her moment to tap into the online space. 

After enrolling in my program, Course Creator School, Meghan created and launched her first program - Radical Rest Rhythms. And she tripled her sales goals.

Tune in to today’s show to hear how she did it, the surprising thing she did during her launch that everyone tells you NOT to do, and more about how she developed her program. 

Let’s roll the tape!

Want to see more of Meghan?

• Attend her free workshop
• Visit her website
• Catch her on Instagram and Facebook

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Between Instagram, email marketing, doing live videos, and all the things - it can be tough to think about yet another strategy to grow your audience and bring leads into your business.

But there is one area that is often overlooked. Particularly in the digital product world.

And that is SEO. Or search engine optimization.

What if you could rank on the top page of Google for some of the best search terms related to your business?

Imagine having all those hot leads land on your website, turn into subscribers, and eventually buyers. 

That you wouldn’t have to stress about your ads strategy or being famous on Instagram.

Pretty dreamy.

That’s what I’m talking about today with Mariah from Mariah Magazine. She’s an SEO expert and we are diving into some of the basic stuff that you can start implementing in your business today to start getting found online.

I loved this conversation. It totally brought me back to my blogging days, where I focused hard on SEO (and spoiler alert - I still get tens of thousands of hits every month on my blog thanks to those highly ranked articles I wrote years ago!). 

SEO is a sweet strategy and I was so jazzed to dive into the topic with Mariah. I have a renewed 

mission to make it a top priority in my own business over at gemmabonhamcarter.com too. 

Let’s roll the tape - 


Want to see more of Mariah?

• Snag her Free Roadmap
• Visit her Website
• Catch her on social: YouTube | Instagram

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!


How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show