The Course Creator Show

It’s really easy to see where people are at today with their businesses, and frankly feel kinda intimidated by it, but not truly understand what came before. The pivots. The decisions. The strategies. 

I’m going to rewind the clock in this episode back to early 2019 when I was ready to shift gears in my business. I had been a course creator for 2 years by this point, but knew that it was time to expand and teach about something new. 

Although I’ve taken a lot of missteps in my business and often taken the long road in figuring things out, this one decision I made in early 2019 was a really good one.

It allowed me to pivot, get 40 students into a brand new program I hadn’t even created it, and ultimately set me up to follow the path I’m now on today. 

If you are thinking of launching an online course, a membership, or any kind of digital program, you’ll want to hear this one. 

I’m sharing all of it in today’s episode, so stay tuned.

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here: www.gemmabonhamcarter.com/course-class

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

If there is one thing that sets apart the new course creators from the experienced ones, it’s pre-selling.

Literally every successful entrepreneur in the infopreneur marketplace - anyone who’s out there teaching in their area of expertise - will pre sell their programs before they launch anything new.

What does that mean? How do you do it? And why is it so important?

That’s what I’m diving into in today’s episode. So stay tuned -- 

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here: www.gemmabonhamcarter.com/course-class

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

One of the questions I get asked all the time is “Gemma, what can I charge for my course?”. 

Pricing is one of the trickiest things because it’s so different with digital products. This isn’t a physical product with clear cut costs, shipping charges, and margins. This isn’t a service-based business where you can estimate your hours for carrying out a task. This is a digital offer that you create once and sell again and again.

And that can mean that people waaaay underprice for their program. The amount I charged for my first course was laughable.

Or I see the other end of the spectrum, where people see other programs on the marketplace that are highly priced and price their own offer similarly. The danger here is that if you are newer in your space and don’t have the reputation and serious social proof that your program works, the over-inflated price tag will make it hard to sell. Like an over-priced house on Million Dollar Listing LA that goes stale. 

You want to end up in the sweet spot. A price that is going to be profitable and worth it for you, demonstrate what you’re teaching is seriously valuable, but also be fair for your customers.

And that’s what we’re diving into in today’s episode. I’m going to tackle the 6 things you need to consider when you price any of your digital offers. 

That’s all coming up - so stay tuned!

How to launch an online course

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today on the show I have a special guest - Megan Taylor! 

Megan is a copywriter and is sharing some of her best tips on how to write compelling and engaging content. 

If you want to stop being a carbon copy of what’s out there and learn how to tap into your own voice to attract your dream clients and customers, this is an episode you don’t want to miss.

But beyond that, we are also talking about her business model. I love the way Megan has structured her business and we even get into how she landed her very first client.

This is a fun, coffee chat type episode that I know you’ll love. 

Let’s roll the tape!

Want to see more of Megan?

• Catch her on Instagram
• See her on Facebook
• Check out her copy template shop
• Watch her masterclass

Already have an online course and want to scale it? Watch my free class: https://thesweetestdigs.lpages.co/pp-webinar/

You can also join The Passive Project here: http://www.gemmabonhamcarter.com/join-tpp

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Today I’m going to be talking about one of the most important things you can be doing in your marketing to majorly increase your course or program sales. 

Just by implementing this one strategy, you can really turn around a course that has had lacklustre sales. 

It’s a strategy that’s used by big and small brands ALL the time -- from shops like Target to airlines to coffee chains to hipster gift shops. 

It’s simple, but often missed.

Tune in for the full scoop on this strategy! 

How to launch an online course

Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

How to scale your existing course

Already have a course or digital product? Cool! Let’s scale it. Here’s the class for you to learn how to do exactly that” 

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do all the things. I’m out.” 

Are you being a negative nelly about actually putting in the work to create your course? 

You can’t just make a crappy course and then expect to rake in millions of dollars. (Despite what the bro marketing lamborghini ads would have you believe)

But… the course content creation process doesn’t have to be horribly stressful, either.

It comes down to having a solid course map, batching tasks, and tackling things in the right order.

After creating 5+ courses myself, I’ve kinda got it down to a science. 

The last program I made is my most comprehensive and yet took me the least amount of time to pump out. 

In this week’s episode I’m sharing with you my 3-step system to creating online course content. 

I’m not going to pretend you can whip this out in a couple of days. That’s not how transformative, long-lasting courses are created.

But I am going to share with you exactly how to systematically work through creating your course content so you can end up with a program you are really excited about and proud of. And one that your students will be obsessed with. 

Let’s roll the tape!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

The best strategy I use to make sales in my business? WEBINARS.

I personally use webinars - or masterclasses, as you might’ve seen them referred to - to grow my revenue and enroll students into my courses and programs.

Webinars, combined with email marketing, have been the catalyst to my multiple 6 figure business. They are a game changer. I have had over $10k days - like actual money in the bank, not anticipated payment plan payments - just from hosting a single webinar.

I teach all of my clients and students to use them too..

Like Tara who had a 25% conversion rate on her first webinar, and then had 10 more prospective students waiting for her in her inbox after she got off the webinar.

Or Rachel who made $5k in her launch using a webinar. 

Or Vicki, who’s live webinar converted at 15%.

I want that for you too. So I took your questions about webinars and am answering them all today.

• What is a webinar?
• Who should use them?
• What should a webinar include?
• How much do you give away in a webinar?
• And my fave - How to make your webinar NOT a huge sleaze fest?

Let’s dive in.

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Software mentioned:

• EverWebinar
• WebinarJam
• Zoom

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Hands up if you feel like you're on the content hamster wheel. Always producing the next thing. Having to be on all the platforms. Showing up with new things to say day-in and day-out. 

Let alone actually working on your business, landing customers, and delivering an incredible course or digital offer experience.

It's exhausting. 

Enter: The FAN Method. 

The FAN Method is a way in which you create one piece of stellar evergreen content - like something really good - and then use it in a bunch of different ways. 

Sure, you are going to turn it into a social media post, maybe an Instagram story, or a live video. But it goes beyond that. 

You can take that one piece of content and break it up into a bunch of different ways you probably never even considered. 

It's the quintessential method of working smarter, not harder. 

Essential especially for the parent-entrepreneurs who are working at home right now with the littles! (I feel ya). 

Tune in to this week's episode of The Passive Project Podcast or the video version right here (hyperlink to youtube) so you can learn this method of showing up as an expert in your space, but without the content overwhelm. 

Less scattered. More organized. Fully intentional.

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here!

Rapid List Building Guide:

Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here!


52 Prompts

How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!

Get it here!

Support the show

I love email marketing. I will shout it from the rooftops to entrepreneurs any time, any place. 

Having a VIP list of subscribers who open my emails, trust me, learn from me, and ultimately buy from me, is the backbone of my business. It’s where I focus most and spend time growing and cultivating my audience. But how can you get people to actually hop onto your email list?

Nobody is going to hand over their email address for a boring newsletter. 

You need to give them an amazing reason to subscribe.

And that’s where lead magnets come in. It’s basically a bribe: Give me your email address and I’ll give you this cool, valuable thing for free! 

In this episode I’m going to share some of the best lead magnet ideas out there. These are things that have worked for me and my students, and have resulted in tens of thousands of new subscribers. 

Dive into this episode to learn what makes a killer lead magnet. And get ready to leave with a bunch of ideas to get your email game on point.

Let’s roll the tape!

Linked we mentioned:

• ConvertKit
• FloDesk

Freebie of the week: The Rapid List-Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/

Support the show

Ever wonder how online business owners are making money?

Want to know which offers are really working to generate revenue?

And are online course creators just making money from one course all the time?

In this week’s podcast episode I’m going behind the scenes to share with you the 5 ways in which I make money as a business strategist and course creator. 

I’m peeling back the curtain on how my offers work together to create the income I make every month in my business, how you can copy this same framework, and which streams to start with.

As someone who has made money doing ALL the things online, it’s been a journey to get to where I am today. 

Alright… in true Cuba Gooding Jr. fashion… SHOW ME THE MONEY!

Let’s dive in.


Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show