The Course Creator Show

Have you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one wants to spend months creating an online course that is ultimately going to flop. 

In this episode, I’m diving into how you can validate your online course idea in the marketplace.

This episode was actually from a talk I did at the recent GEM conference. We got incredible feedback from the audience about this session, and so I knew I wanted to share it here with you! 

Let’s roll the tape...

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! 

www.teachery.co/gemma

Want access to the lifetime option of Teachery? Email us at [email protected] and we can hook you up :)


Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

If I had $5 for every time I heard an entrepreneurial guru tell me to “nail my niche” I would’ve made that million a LONG time ago.

And let me be real. I’m pretty sure I have lessons called “how to nail your niche” inside of some of my own programs.

BUT when it comes to selling an online course or digital offer, I want you to forget nailing your niche and instead NAIL YOUR TRANSFORMATION.

The whole reason an online course sells like hotcakes is because people want the results it offers. They want that solution to their pain point. And the faster + easier your course gives them that solution? The easier the purchasing decision is.

If you want your online course to end up on the best-seller list instead of in the course graveyard, you need to get crystal clear on what that BEFORE → AFTER transformation is for your customer.

Let’s say you are marketing a course for moms all about how to homeschool kids.

If you were following the usual “nail your niche” questions, you might end up with this:

My niche are “North American homeschooling moms who are 25-40, have 2+ kids, love to be outside, are athletic + adventurous, live in a rural setting, workout everyday, and eat plant-based”.

And at first it’s all like “Yay! I nailed my customer avatar!”  

But all you really have are a bunch of characteristics of that person that are all pretty superficial. 

Whether that mom is outdoorsy and adventurous or loves to stay in and binge Bravo while she drinks a glass of pinot doesn’t really have any effect on whether they buy your program or not.

What does matter are those deeper pain points that mom is experiencing.

Where are they BEFORE they take your course? How are they feeling? What do they think? What do they have? What do they believe?

And where are they AFTER they take your program?

Tune in to this week’s podcast episode to get way more clarity on how to nail your course transformation.

Freebie of the week: The Rapid List-Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life

Support the show

Ever want to zoom out on the bigger picture of how you can attract leads, nurture them, turn them into paying clients, and retain them? 

That’s exactly what we’re talking about in today’s episode of The Passive Project Podcast.

I have business expert Shani Tene on the show today who is sharing with us her 5-part RADAR system that she uses with all of her clients and students.

This system allows you to get out of the weeds, get away from flash in the pan strategies, and instead build out a model that grows your digital product or service based business consistently.

I was nodding enthusiastically along with everything Shani said in this interview. I know it’ll resonate with you too.

Let’s roll the tape!

Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register here: https://thesweetestdigs.lpages.co/course-class/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Shani?

• Visit her website
• Catch her on Facebook
• Join her on Instagram
• Attend her masterclass!

Support the show

You know the online course and education space is a million-dollar industry and you are ready to tap into it.

But what should your online course be all about? How can you define a profitable topic that will sell?

In today’s episode I’m diving into just that. 

We’ll be going through the 5 steps you need to take to discover your profitable online course topic. 

From looking at your passions and skills, doing market research, and validating your concept, I’m going to hand over the step by step playbook you need.

Let’s dive in!


Freebie of the week: How to launch an online course

Register for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!

Register for it it here: https://thesweetestdigs.lpages.co/list-building-guide/

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses!

Want access to the lifetime option of Teachery? Email us at [email protected] and we can hook you up :)


Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

We all know the stories. The ones of people quitting their soul-sucking jobs and starting the entrepreneurial dream.

My friend Goli is one of those people, leaving her law career behind and starting a whole new business. One that she wasn’t sure would work.

She chronicles her story and others in her popular podcast, Lessons from a Quitter.

Goli is now a Business Coach for others who want to quit their jobs and find their true passion.

I sat down to chat with Goli about how she did it. What did she do first? Where did she start? How did she grow her audience?  And how can others find their true calling?

If you’re feeling drained from your 9-5 gig, want to figure out what actually makes you happy, and you’re looking for a way out, this is a must-listen episode!

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! 

www.teachery.co/gemma

Want access to the lifetime option of Teachery? Email us at [email protected] and we can hook you up :)

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

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If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

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If you are already an experienced  course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

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Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

---

Rapid List Building Guide:

Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here!

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

We’re going there today, friends.

Into the woo. 

Have you ever tried manifesting? 

Or read a book about the law of attraction?

It’s either way too out there for some of you, others have little seeds of interest and want to know more, and the rest of you are fully into it and can’t get enough of talking about the law of attraction, rituals, energy, and all things spiritual.

In the last couple of years, I have gotten way more into this stuff. And honestly, the more I explore it, the happier I feel, the more balance and clarity I have in my life, and I have taken aligned actions in my business that have allowed me to grow it, too

So I wanted to talk about some of this stuff with you guys. I’m still a newbie when it comes to this stuff, so i asked my friend and manifestation expert, Taylor Rae to come on for a chat. 

In today’s episode, Taylor and I are talking about:

• What manifestation is and the steps you can take to get started
• How to releasing fear and limiting beliefs that stop you from stepping up and showing up
• The MAJEM method to creating a morning ritual that works for you
• Money blocks that you might be experiencing without even realizing it

Get ready… because we’re getting woo woo up in here. That’s all coming up, on this episode of The Passive Project Podcast.

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Taylor?

• Instagram
• Facebook
• Website
• Manifestation Masterclass

Support the show

On this week’s episode I’m sitting down with Jason Zook. 

If you don’t know Jason, he started in online business over 10 years ago with a wacky idea called iWearYourShirt, that he turned into a business generating over a million bucks.

He has since written books, launched online courses, coached hundreds of other entrepreneurs, and created a software company.

All with his unique edge. If Jason Zook is doing something - I can guarantee you, he is doing it differently than everybody else.

In today’s show, he and I are digging into online courses. What makes a great course versus one that flops? Is the infopreneur market too saturated? How has he and Caroline (his incredible wife) created and sold over 30 courses between them?

And then we’re diving into Teachery. Jason is the founder Teachery - an online course software platform.

I have used Teachery myself for years to deliver all of my courses, membership, and other digital products and I wanted to have him on the show to speak to how Teachery stands out against the competition, what makes it a great platform to use as a course creator, and what’s coming up with their company. 

That’s all on today’s show - so stay tuned.

Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! 

www.teachery.co/gemma

Want access to the lifetime option of Teachery? Email us at [email protected] and we can hook you up :)

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Do you know your enneagram number? Or Myers Briggs type? Or personality colour? 

Everyone is into personality tests these days. I’m a 3 on the enneagram, an INTJ on Myers Briggs, and a red on the colour system. I love this stuff!

One of the really cool things that you can do is apply those personality types to your email writing in your business. Whether it’s for your newsletter, a live launch or a sales email in your evergreen funnel.

Learn how to write emails for the Monica’s, Phoebe’s, Joey’s, and Ross’s of the world that are going to get them to read, connect, and take action (if you don’t get that Friends reference, well … I’m not sure we can be friends anymore. haha!).

Today’s podcast guest, copywriter Tarzan Kay, is breaking down the complete colour-coded system for us.

This system will truly change the way you write email. So tune in!

Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/

Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Do you know what takes a ho-hum online course that doesn’t sell and turns it into an irresistible course that has your audience pulling out their wallets, eager to jump in and enroll?

It comes down to The Bucket System.

In today’s episode, I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly. 

You’ll learn:

What the 5 buckets are and why you need each one in your course 

The reason why we need each bucket and how it’ll make a giant difference to your sales

How to package up your offer with an irresistible value stack 

That’s all coming up in today’s episode!

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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

---

If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

---

If you are already an experienced  course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

---

Online Course Pricing Guide

Need help figuring out how to price your online course?

Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

---

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Are you in a service-based business, but want to make that transition to digital offers? 

Today I brought one of my in real life friends, Laura Kelly, onto the podcast.

Laura is an incredible wedding photographer. If you’re from Ottawa and you’ve planned a wedding, you probably know Laura. 

She built an incredibly successful photography business, but knew that it wasn’t the business model she would want to still be doing 10 or 20 years from now.

So she started her second business. It all began with a podcast. And has grown from there.

Tune in to today’s episode so you can hear more about why she’s making this transition, how she’s doing it, the ways she’s building her new audience, and the first paid offer she put out there.

Plus, we do a Reality TV rapid fire session at the end that you won’t wanna miss.

This is gonna be a coffee chat with your bestie type of episode. So stay tuned.

Freebie of the week: Teachery

Want to launch your own online course? Get a FREE month of our fave online course software program, Teachery!

If you already have your course or digital offers and want to learn how to make more sales and turn them on evergreen, sign up here for our FREE masterclass! It’s going to change the way you think about growing and scaling your biz. Get ready for some major lightbulb moments: https://www.teachery.co/gemma

Freebie of the week: The Rapid List-Building Guide

Want to grow your email list?

Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!

Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.

Download it here: https://thesweetestdigs.lpages.co/list-building-guide/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Laura?

• Visit her website: https://laurakelly.co/
• Catch her on Instagram: https://www.instagram.com/laurakelly.co/ 

Support the show