The Course Creator Show

Are you feeling overwhelmed by not knowing how to stay on top of content creation?

You’re trying to show up on social media, write blog posts, make videos, and do ALL the things.

And inevitably your weekly email to your list falls WAY down the priority list (and often gets forgotten). 

Sound familiar? 

Well in this week’s episode of The Passive Project Podcast, I’m sharing with you my FAN system for creating regular content and keeping your email marketing game strong. 

I’m diving into:

• What the FAN system is and how you can use it to save time and get visible
• Why your weekly email needs to be at the TOP of the priority list
• The type of content that you’ve probably been neglecting (and what to do about it)
• How my new resource, 52Prompts (especially the calendar view!) is helping so many online entrepreneurs already 

Tune in for how to use this content creation strategy for your own business and make email newsletter writing feel easy (and effective)!

52 Prompts:
How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

You know you have to launch your products, but you don’t know where to start or what is actually involved in a launch.

When do you start talking about your product? 

How do you build anticipation?

What can you do to get people to actually hit that buy button on your course, membership, or other offer?

Today we have Taylor Slango joining us on The Passive Project Podcast. Taylor is a mindset and business coach who has run incredible launches for herself and her clients. 

She is dishing on:

• How she did a 10K launch in her second month of business
• The 5 phases you need to understand in order to have a successful launch
• How often you should be launching 
• Why having a sales mindset is so critically important to your success

Tune in to this juicy episode and walk away with complete clarity on how to tackle your next product launch!

Elevate 2020:

Do you think a mastermind might be the next step in your business? Elevate 2020: A 12-month mastermind experience for digital product creators.

Fill out the application form here: https://thesweetestdigs.lpages.co/2020-elevate/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Taylor? Go visit her here:

• Instagram: https://www.instagram.com/taylorslango/
• Facebook Group: https://www.facebook.com/groups/alignedandambitious
• Download her "Scale to Six Annual Sales Planning Process" here: https://taylorslango.mykajabi.com/scale-to-six

Support the show

Want to get in on the Black Friday Cyber Monday buying frenzy? 

Ready for a sizeable cash injection into your business? 

Want to validate some digital product ideas you’ve had and see if they are offers that your audience actually wants?

In today’s episode of The Passive Project Podcast, I’m sharing my Black Friday Cyber Monday Validation and Cash Injection Strategy.

Tune in to find out:

• How you can use Black Friday to validate your digital product ideas, even if you don’t have them created yet
• The 5 steps to run your Black Friday promotion effectively
• Why you want to offer products at varying price points 
• How to utilize this strategy, even if you don’t have a lot of time or anything setup yet

All of that, and more, in today’s episode of The Passive Project Podcast!

Resource Of The Week!

Looking for the right online course, membership, or digital product platform? We use and LOVE Teachery. They are an affordable choice with no hidden fees, have incredible customer service, and offer a beautiful and user-friendly experience for your student. 

It’s what we use for ALL of our digital products!

Get a special one month free trial by signing up with our affiliate link

Sign up for our black Friday waitlist so you don’t miss any of the goodies!

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Facebook ads. One of the hottest topics amongst entrepreneurs, right?

I know you’ve seen and heard other people talking about building wildly profitable businesses with ads.  This “magic ATM” where you put in $1 and get $3 back. 

You want a piece of that pie, but you don’t know where to start. The Facebook ads platform downright scares you. 

You know that ads can be a valuable tool to grow your email list and make sales, but at the same time… you’re scared you are going to lose a bunch of money. 

If any of that sounds familiar, then this is the episode for you. I sat down with Zach Spuckler, owner of ads agency, Heart Soul Hustle.  

Zach runs Facebook and Instagram ad campaigns for online entrepreneurs, course creators, and coaches. And not only does he have clients who are making 5 and 6 figures from each launch, but Zach has been running ads for years with his own business too (which has evolved from meal planning to marketing and more!). 

Tune in to today’s episode where we dive into:

• The 3 steps you need to take before you get started with ads
• What type of ad you should always start with 
• Best practices when it comes to audience targeting and ad creative
• And what a holistic approach to ads really looks like (and why you need it, especially in 2019 and beyond)

Make sure to grab Zach’s free guide on the 5-step process to creating your own ads, and go visit his site here. 

Want to see more of Zach:

• Website
• Instagram

Freebie of the week: Funnel Blueprints

Want to grow your email list?

Want to make more sale of your online course, membership, or digital product? You need a funnel that converts!

Get my exact Funnel Blueprints for your automated sales funnel. Uncover the #1 tip that guarantees your funnel success (or means zero sales!). And get the easy setup with my software and tech recommendations!

Download it here!

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

I’m sure you have heard other online entrepreneurs talking about masterminds.

And maybe you’re like… umm, what? Is this some secret club I’m not a part of? 

It can be confusing to understand what a mastermind really is, where to find one, and what’s actually involved. 

Maybe you’re thinking you should create a peer-to-peer mastermind. Or find a paid one. 

But what’s the difference? And are they really worth it?

I am tackling all of those questions, and more, in today’s episode of The Passive Project Podcast.

Tune in to find out:

• What a mastermind actually is
• The 7 reasons why you might want to join one
• Key differences between peer-to-peer and paid masterminds
• What questions you need to ask before signing up for a mastermind

We are also really excited to announce that we are officially opening up applications for our Elevate 2020 Mastermind! This mastermind has been designed for digital product creators and will be a transformation 12-month experience. Click here to learn more and apply!


LINKS MENTIONED:

• Elevate 2020!
• Napoleon Hill’s “Think and Grow Rich” Book

Listen, Review & Subscribe to the podcast:

We release a brand new episode every Monday. Subscribe so you don't miss any!

• iTunes
• Stitcher
• Spotify
• Google 

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Support the show

Do you have multiple passions? 

Ever get that feeling of wanting to create a bunch of different businesses or products?

I think every true entrepreneur can relate, and I know our guest on today’s show certainly can.

In this episode of The Passive Project Podcast, we sat down with the lovely Kelsey Baldwin of Paper & Oats.

Kelsey has been an online entrepreneur for years and has had an incredible journey. A graphic designer by trade, Kelsey has created a wildly successful Etsy shop selling digital download printables, teaches students about InDesign and Etsy through her online courses, and has even published a book about her journey through divorce and being a single parent. 

This is an amazing episode for anyone who has felt that pull to multiple passions. Kelsey shares how she has grown her business, how she has shifted focuses and pivoted over time, how she stays true to her vision, and so much more.

Grab a cup of tea and enjoy the episode!

Looking for a software platform for your own online course or other digital product? We use and love Teachery! No hidden fees, a flat monthly rate, beautiful interface, and incredible customer service.

Use our affiliate link to sign up for Teachery and we will send you a free graphics pack that will help you make your course look beautiful! Just email us at [email protected] once you have signed up for your Teachery account. 

Links Mentioned: 

• Paper & Oats
• Follow Kelsey on Instagram
• Check out Paper & Oats on Etsy
• Kelsey’s “Etsy on Autopilot” guide
• Kelsey’s book, Strong Girl Brave Girl
• FREE on-demand InDesign workshop

Support the show

Have you noticed that memberships are getting insanely popular?

Are you wondering whether you should be launching an online course or a membership?

Not entirely sure what the differences are, and which option would be best suited to your business and niche?

That is what this episode of The Passive Project Podcast is all about. 

We are diving into both options and looking at exactly what the advantages and disadvantages are to both courses and memberships.

Tune in so you can learn:

• How to design a membership that doesn’t require you 24/7
• The biggest benefit of choosing a membership over a course
• Why courses are still incredibly popular
• And how you can actually implement both options in your business and what that might look like

If you are ready to add passive income to your business with a digital product, this is a MUST-LISTEN episode!

LINKS MENTIONED:

• Send me a DM on instagram if you’re thinking of launching a membership or online course! I’d love to hear from you.
• Looking for a course or membership platform? We personally use and love Teachery* (that’s my affiliate link)! Great customer service, no hidden fees, and a beautiful user-friendly platform.  We have been using Teachery for years and are obsessed with it! 
• Don’t forget to leave us a review on iTunes. It makes us SO happy, plus helps us get the word out about the podcast (so we can continue making this great free content for you!).

Free Masterclass: Sales On Autopilot: How To Create An Email Funnel That Converts

Sign up for our FREE masterclass! The class, Sales on Autopilot: How to create an email funnel that converts, shows you exactly how to get more sales of your course or membership on autopilot using email marketing. It’s juicy!


Listen, Review & Subscribe to the podcast:

We release a brand new episode every Monday. Subscribe so you don't miss any!

• iTunes
• Stitcher
• Spotify
• Google 

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Tell me if you can relate to this feeling...

You’re sitting with your phone in hand, knowing you have to post something on instagram or in your Facebook group and you have NO IDEA what to post.

Your brain is blank.

Or you want to send out an email to your newsletter list and are letting the cursor blink at you, with no words coming to mind.

Or you are so run off your feet and feeling that entrepreneur overwhelm, that you wonder if this whole online business thing is really for you

Well, if you have ever felt any of that, then I want you to listen up to today’s episode of The Passive Project Podcast.

We are welcoming Melanie Knights on the show today. Melanie is a content batching and productivity guru, who is explaining her 4-phase business batching blueprint today on the show.

We are diving deep into systems today. If you want to feel more in control of your business and reduce that overwhelm, this is the episode for you.

Tune in for:

• How to can find more time in your day
• What “content batching” really means and how you can use this method, even if you’re failed at it before
• The system to getting a month (or more!) of content produced ahead of time
• How to set your business up so you can take days, weeks, or months off (without freaking out)

Links:

• Find Melanie Knights online
• Follow Melanie on instagram

Quality Over Quantity:

Top 10 List Building Techniques to Grow an
Email List of Superfans + Future Customers

The Convertkit webinar  is happening Tuesday October 8 at 2:00pm EST. Register here!

This episode is sponsored by our free Rapid List Building Guide! Snag your copy below here!

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Do you love to know what goes on behind the scenes? Are you a bit of a snoop? 

I totally am. And one of the things I LOVE to know are the tools entrepreneurs use to run their businesses.

I’m all about creating a business that runs as much on autopilot as possible, but I’m also careful about my costs and hate blowing a ton of money on software and tools I don’t actually need.

in today’s episode, I’m taking you behind the scenes on exactly which software and tools I use to keep my business running smooth like butter.

Listen to the episode for the full behind the scenes tour of how we run our business!

Tech Tool Recommendations (affiliate links may be used):

• Email Service Provider: Convertkit
• Landing Page Builder: LeadPages
• Lead Magnet Creator: Canva 
• To create a quiz: Interact
• For hosting live webinars: Zoom
• Snag your domain name: NameCheap
• For building websites: WordPress (free!)
• Your website host: Bluehost (suuuuper cheap hosting!)
• To schedule your Instagram feed + stories:
• To schedule your posts on Facebook pages and groups: SmarterQueue
• To edit my pictures: Adobe Lightroom app (free to download on your phone) + I like to use presets I have purchased from Light & Airy Photog
• Pinterest scheduling tool: Tailwind
• Platform for my courses, membership, and other digital products: Teachery
• To record videos: Zoom and Quicktime (both free!)
• Microphone for videos and audio: Blue Yeti Mic with pop filter
• The webcam I have used for years: Logitech Webcam C920
• To host video files (I then upload them to Teachery, Leadpages, etc): Vimeo
• To create your graphics, PDFs and downloads: Canva
• To find templates: Creative Market
• The “glue” software that connects all the different moving parts: Zapier
• For project management and keeping my whole business organized: Asana
• For selling physical products (eCommerce): Shopify
• Podcast hosting: Buzzsprout
• Youtube for Meditations: I especially love Gabby Bernstein’s “morning meditation”
• For daily workouts at home: Beachbody (@KellyORourke is my coach!)
• Sunrise alarm clock with natural light from Amazon here

Freebie of the week: Funnel Blueprints

Want to grow your email list?

Want to make more sale of your online course, membership, or digital product? You need a funnel that converts!

Get my exact Funnel Blueprints&

Support the show

On today’s episode we are diving into lead magnets. Opt-in’s. Freebies.

Whatever you want to call them, they are the most important tool you are going to use to grow your email list!

And you guys know... I’m ALL ABOUT the email list. It’s your biggest asset and tool to growing a super profitable online business. 

In today’s episode, I’ll be sharing my best tips on creating a lead magnet that converts and attracts the right people onto your list. 

Tune in for Episode 11 to dive into:

• Why I had to ditch the 15+ lead magnets I created in my business
• The types of lead magnets that have the highest perceived value
• How to create a profit driven lead magnet
• Why you need to watch the data (and how)

...and more juicy tips!

This episode is sponsored by our free Rapid List Building Guide! Snag your copy below here!

Tech Tool Recommendations (affiliate links may be used):

• Email Service Provider: Convertkit
• Landing Page Builder: LeadPages
• Lead Magnet Creator: Canva 
• To create a quiz: Interact
• Zoom

I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: GemmaBonhamCarter.com/besties

Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show