The Creative Visionary

What can you do to support the Highest Vision of your business and life? On this episode of The Creative Visionary, Caroline reflects on her most expansive year of business yet. The highs, the lows, and everything in between. This year really landed the WHY behind her personal brand and Get A Helmet Studio.

Caroline takes you through a practice to help you reflect on 2022 so you can enter the New Year with clarity. She also shares four key lessons to support you on your business journey that you can take into 2023 to be more aligned, more fully expressed, and anchored than ever.

This episode will support you in celebrating exactly where you're at and inspire you to move forward from an embodied and empowered place.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. How to drop into deep celebration of the year you've had and honor exactly where you're at on your journey.
2. Learn the four hugely impactful entrepreneurial lessons Caroline learned in 2022 that changed everything in her business.
3. How to keep yourself in the energy of your Highest Vision while riding big waves of uncertainty.

📘Resources

• Join the Waitlist for SPOKEN, my signature podcast course - the next round is starting in February 2023!
• Check out Get A Helmet Studio's latest Brand Documentary with Victoria Washington: Holy Yes Live
• BetterHelp - Better Help is offering 10% off your first month using the code"getahelmet" when you go to betterhelp.com/getahelmet
• Get a Helmet Studio on Instagram

• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast
• The Creative Visionary Masterclass - expand your brand, use your voice, and unlock your power.

🎧Episode Highlights [03:52] What happens when you doubt yourself in your business

• You stop fully showing up because you're confused. Your people will feel that and be confused too.
• You're not in your fullest expression or sharing your voice, mission, work, or story.

[03:52] Reflection ceremony

• Time to wrap up 2022 from a place of celebration and acknowledgment of self
• Journal prompts to flesh out the glows, grows, and what can I have more of moving into 2023 and beyond

[06:00 ] Journal prompt #1

• What felt like a really big win?
• This can be in your business, personal life, personal development, or anything.

[06:44] Journal prompt #2

• What brought you to a new edge? To a new place within yourself you've never been?
• This can be an experience, a physical place

[07:37] Journal prompt #3

• What memory sticks out most to you?

[08:01] Journal prompt #4

• What do you want to experience more of in 2023?
• What do you want to experience less of?
• What didn't feel good? What are you done with?

[08:34] Journal prompt #5

• What can you do better to support the highest vision of your business and your life?

[09:41] Journal prompt #6

• What's your soul craving more of?

[09:41] Caroline shares her experiences of 2022

• Landing in Asheville, North Carolina
• Staying in a business coaching container
• Expanding her Get A Helmet Studio team
• Working with a personal BetterHelp therapist
• Launching the Creative Visionary Podcast
• Get a Helmet Studio on Instagram
• One of the biggest projects we've ever done: Holy Yes documentary for Victoria Washington, where we shot all day at her Holy Yes live event
• Launching her podcast course, Spoken

[12:29] Caroline Aylward: "That all happened because I trusted, I said no to something that wasn't feeling like alive in my body and it brought me here. And when you follow that resonance, it really, really, really works out."

[14:06] Caroline Aylward: "Staying in the vibration of I'm enough and this is possible and I have big visions and big dreams and it's all gonna unfold and happen, happen. Staying surrounded, you know, by people who are in that same energy changes the game."

[19:36] Caroline Aylward: "Coming back to the deep knowing that you are on time, everything is unfolding as it should, and there's just no other way to believe… If you are following your heart, if you're showing up authentically, if you're taking care of yourself, if you're following what feels good and living in resonance and alignment, then you are good."

[22:23] Entrepreneurship lessons Caroline has learned

• When you choose to be an entrepreneur, that means growth and expansion never end.
• There's an importance in fully arriving into a new level of business. Acting as the CEO with the highest vision in mind.
• Everything starts with you. Getting your self-belief and consistency in the right space.
• Surround yourself with people who can meet you or people who take you to new edges, and who have already done what you're working towards doing.

[23:44] Caroline Aylward: "Being an entrepreneur is holding the faith, continuing to show up, taking deep care of yourself so that you can feel your infinite worthiness through all of it. Connection to source, God, the universe, your faith and letting that hold you."

I hope this episode of The Creative Visionary Podcast has inspired you!

Caroline believes in you and knows you have a creative storyteller within. Are you ready to embrace yours?

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

Transcript

Caroline Aylward: What do you want to experience more of in 2023? Ooh, maybe this can lead you to your intention for 2023. What do you wanna experience more of? What do you want to experience less of? What didn't feel good? What are you done with? Maybe it's a pattern or a limiting belief, a story you tell yourself, or maybe it's like somebody on your team or somebody in your community. What can you do to better support the highest vision of your business and your life?

This is The Creative Visionary Podcast. I'm Caroline Aylward, film director, podcast producer, storyteller, and coach to powerful women like you on your entrepreneurial journey as you become the creative director of your vision. I'm also the founder of Get A Helmet Studio where we make brand documentaries and launch top-rated podcasts. This show is a platform to tell stories to inspire you, the heart-centered, fiercely passionate, paradigm-shifting badass leader, to lean into what lights you up most as you create art through the channel of your brand. I created this show to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. My mission is to elevate more of your unique voices and to be a support system as you navigate the inevitable highs and lows of your creative journey. Together, we can empower more humans to take up space with their stories, visions, and missions. And from here we change the world.

Hello, creative visionaries. Caroline here, coming to you from my apartment and feeling really excited to drop in and to anchor in what has unfolded in this year. To anchor into it, to celebrate the f*uck out of it, and to get really clear on some goals and intentions for next year. And all of this being done from a place of deep *ss self-love and compassion and honoring the unfolding of your life, the divine unfolding. Before we jump in, I just wanna say that I'm really excited about something that's coming up. In the new year we are going to be offering a free mini course, and it's gonna be happening on the podcast. We're doing a huge giveaway, and it's gonna be a beautiful way for you to just kick off the year, drop into your leadership and your brand, your storytelling, and your authenticity in your business. I am so pumped the link to sign up is in the show notes.

I'll be talking more about it over on Instagram. Wow. I saw my coach do something like this and was so inspired and was like, why don't we just like have a little party over on the podcast and a way for you to kick off your year from a place of expansion and excitement and creativity, creativity. I've had a lot of you recently reflecting back to me why you are here, why you come to me in my brand, and it's for that creative expression. It's for the authentic expression in your business, in your life, and it's for the storytelling. It's for the storytelling as sales, as marketing, getting really clear on your messaging and just being yourself in your brand. And I've loved receiving these reflections because it's really been a journey for me to land on the golden thread of what kind of ties all of my work together, what weaves the story of my business together.

And the truth is, I've always known it, I've always known it, but I just doubted it for a while. I thought it didn't make sense, and maybe you've had this experience too, where I'm doing too much in my business, it doesn't make sense. And that kind of stops you from taking any action. It definitely stops from fully believing in yourself and fully showing up because if you're approaching it from that place of, I don't make sense, or this is too much, or nobody's gonna get it. Then number one, all of your people are gonna be confused because they can feel your confusion. And number two, you're definitely not showing up in your fullest expression and taking up as much space with your voice and your work and your mission and your story. And so this year I'm gonna dive into my biggest kind of lessons of the year and then sum it up for you with the the things that I think that you can really take into 2023 to feel really, really good and grounded.

So I wanna first kick this off with a little ceremony, some reflections, some journaling. So feel free to pause this whenever you wanna pause it. But get out your journal or open up a new Google Doc, whatever your flow is. I'm kind of a pen-to-paper girl with these kinds of things. Unless it's like something really big that I'm writing, then I'm a new Google Doc. So that's totally up to you. , maybe you're like a word doc kinda gal, I don't know. So we're gonna go through a few journal prompts, write them down. You can always come back to them, but I want you to take a breath into your body and to open up this conversation from a place of celebration and acknowledgment of self. No matter where you're at, knowing that you're exactly where you need to be. That you are unfolding, your life is unfolding, your business is unfolding, and everything is happening in divine timing. And I know, I know that that is hard to anchor into sometimes. Believe me, I know. But it is just the truth. It's just the truth. So take a big breath in through your nose, down into your belly and open your mouth and let it go.

First, journal prompt. What felt like a really big win? Delicious, right? What felt like a really big win? And again, pause this if you need it. If you need the time and space, feel into that maybe close your eyes if it feels good. Can you remember a moment from the year where it felt like, f*uck yes, this feels awesome. And it could be something like really obvious, right? Like hitting a financial goal in your business, like getting to that 10k month. Or you know, getting those new clients signed up. Or it could, it could just be like, you know, getting a new apartment or something to do with your home or your family or something with your own personal development. What felt like a really big win? Next question, what brought you to a new edge? What's something that happened or unfolded or that you experienced in your life that brought you to a new place? Some someplace within you that you've never been before? Maybe it was actually someplace outside of you. Maybe it was a physical place that you went, but what brought you to a new edge in your life? And maybe identifying what was that edge? What was that edge? Where could you have shown yourself more love? Where could you have shown yourself more love? Hmm? Is there room for more compassion and less self-judgment, less shame? Is there room for more self-care, more dedication to practice? Is there room for more rest? Probably.

What memory sticks out most to you? And it might help to just really think through the year, like January, 2022. You know, for me, I was just moving to Asheville. That was huge, that was so huge. And then February, March, like think of the milestones, the holidays really go back. Maybe there's a couple of memories that really stick out if you're lucky. What do you want to experience more of in 2023? Ooh, maybe this can lead you to your intention for 2023. What do you wanna experience more of? Hmm? What do you want to experience less of? What do you wanna experience less of? What didn't feel good? What are you done with? Maybe it's a pattern or a limiting belief, a story you tell yourself. Or maybe it's like somebody on your team or somebody in your community. What do you wanna experience less of?

And what can you do better? What can you do to better support the highest vision of your business and your life? If you can go so big to picture yourself in your work and in your career and see yourself speaking on the stages, or for me it's like on set, directing more and working with more people and telling more stories. The highest possible vision. And then your life, right? What's your house look like? Where do you live? What does your day-to-day life feel like? And what can you do to better support the unfolding of that vision? How can you support yourself? What kind of life can you live? What kind of practices can you commit to? What kind of leaps can you take? So juicy. And what is your soul craving more of to get there? Maybe it's more showing up online, maybe it's going live more. Maybe it's selling more. Maybe it's finally creating that offer that you've been waiting to create. Maybe it's pivoting, maybe it's rebranding. What's your soul craving more of? So take the time to sit with these questions, maybe lights and Palo Santo or a candle and sip some tea and just give yourself this gift of reflection and celebration.

Because the truth is, at the end of a year, there is a lot of pressure to mm, just a lot of pressure, right? Like it's the holidays, there's a lot of pressure to like set these new goals and reflect back on like all the sh!t that you thought you wanted to do that maybe didn't happen. And maybe a lot of it did. But there's just this kind of like threshold of crossing into the new year, which personally I find really exciting. But that's because I choose not to opt into the pressure that's associated with it. I'm like, f*uck it, it's not worth it. It's truly not worth, it doesn't really mean anything. You can, you can decide to reset in on February 12th if you decided to, if you really felt called to. So let this moment in time, this holiday season, this new year be yours. Let it be yours. And please just try to bring in more celebration into this moment. Because 2022 was a big one.

It was a large year for Get A Helmet Studio for my brand. And it all began with me really following what lights me up really deeply listening to what my body was telling me. And if you've listened to the Get A Helmet podcast in more recent episodes for our last season over there, I talked about this a lot. I talked about this with almost all of our interview guests, feeling the sensations in your body, feeling what truly excites you, and letting that guide you, right? Not the pressures of what other people around you are telling you to do. Not the old limiting stories, but actually what's unfolding in the present moment. What's lighting you up? What's lighting you up?

And that led me to go on a road trip and ultimately land in Asheville, North Carolina, which I have fallen deeply in love with. And one of the goals that I set for like manifesting for 2022, which I just looked back on the other day, was building a really beautiful, inspiring and expansive community in Asheville. And my goddess, have I done that? There are a few things on that list that did not come into fruition for me, thought that they were coming into fruition and then kind of fell through. But the community piece and moving to Asheville, like, I was like, I'm like, is this what love feels like? This is so yummy.

And that all happened because I trusted, I said no to something that wasn't feeling like alive in my body and it brought me here. And when you follow that resonance, it really, really, really works out. The other things that I've done this year that have felt really big that I wanna share in hopes that you'll gain something from this story, is committing to staying in a coaching container myself all year. There might have been like a month or so when I wasn't in one, but this was the most consistent I'd ever been with that. So either having a one-on-one coach for my business or being in a business mastermind and allowing myself, giving myself the gift of that support. It has changed the game for me. Having someone, an expert's eyes on my business and my brand and being able to see things from the outside in have just been, I'm getting some slack. messages here.

Hold on, let me mute my slack because we're going a podcast episode, y'all. It's just my team checking in. So sweet, so expansive, right? Here's another piece of the year is that my team has grown and I've been working with the same beautiful virtual assistant slash operations manager for a year. We've got a podcast editor, we've got two copywriters and that's really just like the podcasting side of the business, two graphic designers that I've been working with as well. And just real true expansion in that way and, and you know, staying in the coaching containers and staying calibrated to what is possible for my business. Staying in the vibration of I'm enough and this is possible and I have big visions and big dreams and it's all gonna unfold and happen, happen. Staying surrounded, you know, by people who are in that same energy changes the game.

So I just am so grateful for that experience and can't, can't say that enough that it's so helpful to get support. It's so helpful. In addition to that, this is just coming to me now. I've been working with a therapist for most of this year as well, which is been so helpful. I'm navigating some difficult conversations and relationships within my family system and it would not have been possible without this level of support. I'm actually working with a therapist, a BetterHelp therapist, and you know, it's, it's, I've got, I got so lucky, I got so, so lucky. So shout out to supporting yourself in all of the ways. Also we have a, an affiliate code with BetterHelp. If you are curious about getting support and getting therapy and working with a therapist, I highly recommend we'll put the link in the show notes and yeah, it really, really has been a gift.

Something interesting that unfolded for me was feeling this call and, and maybe you can relate to this feeling, this call of wanting to get that coaching support and wanting to take the leap and wanting to jump into this mastermind that felt like so juicy and delicious, but was just like, mm, maybe $5,000 too expensive for me right now. And just, you know, really checking in on yes, I wanna take the leap. Yes, I want it to feel edgy. Yes, I wanna get supported. Yes, I believe in the high vision and also what is my nervous system's capacity to hold? And if you've been listening to the Creative Visionary Podcast since we launched this year, that's also another thing that happened this year. I think it was one of the first episodes, I think it might have been the second episode about talking about the ups and downs of entrepreneurship.

I recorded that in June of, of 2022. And that was a really tough month. It was a, it was a quiet month. It, and I also felt right at the kind of beginning of things really needing to shift and change. That was the very kind of beginnings of me feeling, I think I need to do a rebrand and not just a rebrand, something bigger needs to happen. And so with the support of my current coach, Robin Savage and her eyes on my businesses, she said, I think it's time to split the brand of Get A Helmet Studio and Caroline Elwood. And I was like, what? And I felt so much resistance to this shift at the very beginning. I was like, hell no. I have really chipped away at shaping my business and all of these offers for years at this point. I'm not doing this again.

I'm not switching things up. And then, you know, a couple hours later I was like, Caroline, that was, I think that was a fear response because this isn't just like reinventing the wheel. This is shining a light on what's here. This is shining a light on what's here. So if you've been with me this year, you, you saw that happen, we now have the Get a Helmet Studio Instagram, and that's where we run all of our brand documentaries and all of our private podcasting support. So that full podcast management where you have our whole team designing your cover and editing your episodes and writing your show notes and all of that for you. It's a really beautiful service. And then within my personal brand, I'm doing all this coaching and I have the Creative Visionary podcast. I'm supporting you on your business journey and running my Core sessions.

And it's, it's so, so good. I'm so grateful for that transition. I'm so grateful for it. And something else that's happened this year is, you know, working on really big Brand Documentary shoots and flying across the country and assembling crews across the country. And you know, we did one of the biggest projects we've ever done this year, which was the Holy Yes documentary for Victoria Washington, where we shot all day at her Holy Yes live event. We had six cameras, we shot for 12 hours and we made a final piece that I believe is like six or seven minutes long. It could be longer. We'll put the link in the show notes if you haven't seen it yet. It's stunning and it's beautiful and it was such a story to tell and it was huge. It was a huge growth edge for Get A Helmet Studio.

And I was just out in California kind of a lot this year. I went out there, one of my short films was screening in a, uh, film festival in LA and I took a solo trip to Topanga Canyon, which I was just so grateful to be able to, to do. And that was the week before my 34th birthday, which felt so affirming to be able to celebrate in that way. And so hopefully me sharing this is inspiring some reflection within you of all these, these things that you've done in your life and ways to look deeper into them as celebration and affirmation that you are on the right track. And in addition to these beautiful things that felt so expansive, it did not all feel like sunshine and rainbows. Like that is not the truth of life. Like I've, like I said, I've been navigating some intense relationships with family members and not speaking and coming back in and just some deep, deep, deep abandonment that, you know, I experienced all through my childhood.

And then, you know, in romantic relationships, people coming into my life and leaving and people coming in and leaving and meeting new people and ending relationships and trusting myself and woo-baby, it really is a wild ride out there. It's a wild ride out there. And again, just coming back to the deep knowing that you are on time, everything is unfolding as it should, and there's just no other way to believe. I mean, that is just the only thing. If you are following your heart, if you're showing up authentically, if you're taking care of yourself, if you're following what feels good and living in in resonance and alignment, then you are good. You're good. Yeah, so it's been, it's been a very expansive year in all of these areas. And like I said, hiring a team of four people for the podcasting stuff and knowing and checking in with you and your business.

Like when is the time to expand? Like are you overwhelmed in your work right now? Like do you, would it be supportive for you to finally hire that VA? Or maybe it's time to go beyond that and get additional support and take the leap and carve out some extra budget to be able to pay more people. It has tremendously shifted and shaped my business so much working with graphic designers to support you and your podcasts. And another big thing that happened this year was launching Spoken my podcast course, which we're gonna launch again in February. And I already see people joining the waitlist, which makes me so excited. This has been the best, best experience working with you and walking with you as you create and ideate and launch your podcast into the world is just such a stunning experience. And sharing your voice and believing in the power of what it is that you have to share and say, and really showing up as a leader in your industry, right?

Like, yes, we just wrapped when you hear this, at least we will have just wrapped the first round of Spoken. So huge celebration for that. So many things have unfolded. Being in a new place, in a new town, living in the mountains. Finally, my, my soul has been craving that forever and navigating romantic relationships that have kind of come and gone. And for me, getting really clear on what I want in that arena of my life and feeling clearer than ever, really, truly feeling clearer than ever. And growing the business and splitting the two brands and hiring the coaches and navigating all of the waves of emotion through all of that. And the lows, right? Like June was super tough and family stuff has been weird. And it's just holding the duality, holding the duality that there can be so much good unfolding and things can feel sticky and crunchy at the same time.

That is entrepreneurship, truly. That is entrepreneurship.

So I wanted to break this down into a few overarching kind of lessons that have really been speaking to me. And there are four of them. So here we go. Let's get into it. The choice to be an entrepreneur means that the growth and expansion never ends. So get right with that now y'all. If you're listening to this, you're most likely an entrepreneur, you're a creative visionary and you're gonna meet a new edge and there's gonna be another new one around the corner. Can you rise to the occasion? Can you relax into the occasion knowing that the scary moments will come? And it's up to you on how you hold that, on what you make that mean. Holding the duality, like I said. My month of June and feeling as things are maybe quote unquote not working out, launching something and nobody's signing up, having a low-income month and knowing that this sh!t is part of it, these experiences are part of it.

The perceived failures are part of the journey. And being an entrepreneur is holding the faith, continuing to show up, taking deep care of yourself so that you can feel your infinite worthiness through all of it. Connection to source, God, the universe, your faith and letting that hold you. And the next one is the importance of fully arriving into a new level of business. This has actually been a huge one for me this year. Arriving like you've done the d^mn thing, you've reached a certain level of business. Maybe for you it's like launching your first offer. Maybe it's like we hit our, our income goal this year, but can you actually take a moment to let that land in your body. To be, to make it a part of your practice? One of my coaches was like, Caroline, your work right now is to arrive fully at where you actually are, rather than thinking that you're still behind.

Ooh, baby, that feels good. So she was like, make it a part of your practice. You know, I'm doing my breath work in the morning, or I'm pulling my tarot, or whatever my practice might look like that morning. And really sitting in the, you're here, look around you, celebrate this and show up from here. Always acting from the seat of that like CEO with the highest vision in mind. And noticing when fear is trying to play with you. Can you stay anchored in that vision in your body and treat that really seriously. Like make it a part of your practice. I have arrived here. The next thing is, everything starts with you. Your self-belief and your consistency in your business will take you there. If there is fear in the way, if there is old stories of I'm not good enough and I can't do this, this isn't gonna work out for me, I'm too overwhelmed, then maybe hiring support is a good option for you right now.

Because those are just f*uckin stories. They're just stories. So getting your self-belief on your side, truly believing in yourself and your brand and your vision, that is like 80% of the battle. Like it is so much of it. And it is just inevitable to flex those muscles and strengthen those muscles as an entrepreneur. And the next piece of that being the continuing to show up even when it feels hard. I mean, sometimes that can have some kind of like toxic, patriarchal, capitalistic undertones, rest. Rest is deeply productive. But like even when it feels like nobody's watching your sh!t and the algorithm's all f*ucked up on Instagram, what if you just like showed up anyway? What if you just created content that felt really fun for you, that you wanted to share regardless of who sees it? I had my dad on the Get A Helmet Podcast like years ago, and he said something along the lines of, you know, the only way that you can fail is if you give up, right?

And I've talked about this a lot. This like little framed quote that I've had, you know, I had it in my bathroom in Boston for years that said, Just Keep Going. Just Keep Going. And maybe someday the just keep going is literally sending one email, maybe it's doing your meditation and maybe another day the just keep going is like posting something, banging and showing up on your stories and launching a new offer and getting four new clients. But it's the fact that you kept going. It's when you stop and get, get caught in the, the story that it's not gonna work out is when it stops. So it's up to you, it's your self-belief and your consistency will take you there. Next one, final one4. And this really ties into me sharing about staying, you know, working with a coach all year, working with a coach, working with a therapist all year.

Surround yourself with people who can meet you or people who take you to new edges. Get in the room with people doing what you wanna do. Get in the people, sorry, get in the people. Get in the room with people doing what you wanna do, who have already done what you're working towards doing. Ooh, even better. Be expanded by the people around you. Unfollow accounts on Instagram or TikTok or wherever the h@ll you're hanging out that lower your vibration that you feel yourself comparing. Only follow things that inspire you and expand you and hire that coach you've been dreaming of. Hire that coach you've been dreaming of. Last year was the year, it wasn't the first year I'd hire a coach, hired a coach, but it was the biggest investment I'd ever made. And it was a moment where I was like, all right, Caroline, we're either in or we're out.

We can keep working in production and advertising and producing and editing and blah, blah, blah. Or we can jump two feet into this business in this community that you've created. And that's no doubt what I wanted. And I just needed support in doing that. And it changed everything. It changed everything. Surrounding yourself with people who can keep you calibrated to the highest vision of your business in life is the key. They can meet you where you're at. They can see you and feel you and they, or even better, they take you to new edges. They see a couple steps ahead. Get in those rooms. Those are my biggest lessons. My biggest, biggest lessons, reminders, takeaways from 2022. And I hope that they served you. I feel that they may have. If you have any questions or any you know thing that you wanna share with me, I'd love to hear from you.

I love getting your messages. I'm on Instagram @iamcarolineaylward. We'll drop that in the show notes if you don't already follow me. And again, please come join us for the New Year podcast, minicourse, we're gonna be breaking down ways for you to kickstart your business journey in 2023. Leadership, authenticity, storytelling, taking up more space, creating content easily. Let's get it. Truly, I'm so excited to be offering this kind of giving back a little gratitude. And we're gonna be running a really fun giveaway as well, so you don't want to miss that opportunity.

If this episode has landed and struck a chord with you, it would mean the world. If you could take a moment to leave us a review on Apple Podcasts, to follow the show wherever you listen to your podcasts, to share it with somebody that maybe is an entrepreneur or creative visionary who's out there in the world like ready to take the leap or who's already making waves in their brand, I'd love for you to share it.

It's truly one of the best ways to spread this message and to spread the love. The podcast love this show means, means a lot to me. It was part of the rebrand, it was part of the brand expansion and the Creative Visionary Podcast was truly birthed from the masterclass that I taught earlier this year called The Creative Visionary. It was one of the most powerful masterclasses that I've ever taught. It's actually on sale. We have it on sale. Put that link in the show notes as well. It's $88, it's 90 minutes. It's a full-blown activation into storytelling, leadership, embodiment, video, audio, content creation, all of it. The complete and utter identity shift that happens when you step into the role of entrepreneur. So that's also a beautiful thing for you to kick start the year with or perhaps end this year with.

I love you. You are powerful, you are more than enough, and you are the only one who can really and truly feel that for yourself. I am so grateful to have you here, to be a part of this community. I've been podcasting for five years now, which is really, really, really exciting and I'm just so honored that you are listening to this. So thank you so much. I'll see you in the new year. Come find me on Instagram and have a beautiful rest of your day. Love you so much.

Being vulnerable is scary. But opening up and sharing parts of yourself and your story cultivate the deepest connection with your audience.

People want to know about you. The real you. They want to know who you are as a human being. They want to know the choices and decisions you've made along your journey. They want to hear your story.

When you share, describe, and explain why you chose the fork in the road you did, it helps your audience FEEL you and deeply get to know you. From here, a genuine connection is created and they are inspired to take action.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. How to tell your story in your brand to inspire your audience into action.
2. Learn how storytelling deepens the connection between you and your people.
3. Why you may not be making as many sales as you'd like and how to use storytelling to shift that.

📘Resources

• BLACK FRIDAY SALE IS LIVE (ends 12/2 at 11:59 PM EST!)

• Launch Your Authentic AF Podcast: The E-Book
• The Core use code: BLACKFRIDAY
• VIP Podcasting Intensive Sessions - learn more here and use code: BLACK FRIDAY here
• Creative Visionary Masterclass

• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [03:52] Storytelling is sales

• When you share your story, you make your audience feel something.
• When they feel something, they connect with you and your work more deeply.

[04:22] Caroline Aylward: "When your people feel connected, when they feel emotion, when they feel anything, they feel like they give a sh!t, that's when they take action."

[05:31] Give them a glimmer

• A transformation is what I offer, it's what you offer.
• When they feel something, they get a glimmer of what transformation they will get when they work with you.

[06:04] The magic of storytelling

• Storytelling makes everything possible.
• Remember when someone told a story and you were inspired and moved and ready to take action for yourself?
• Caroline is grateful to hear stories of leaders, authors, publishers, coaches, you name it, who have shared their stories - all of the story, the peaks, and the valleys.

[06:26] Caroline Aylward: "That is the power and the magic of storytelling. You realize that it's possible for you too."

[06:53] Caroline Aylward: "Many stories… are so powerful because when you hear something like that, you keep going."

[11:17] Caroline Aylward: "The number one thing that you can start doing right now to create change and momentum in your business and to make sales is to start telling your story."

[11:35] Invite them in

• Your audience is just waiting for you to invite them into your world through your stories, your highs, lows, your choices, your whys, and your hows.
• Invite them into your world, your offers, and your transformations.
• They are waiting for you.

I hope something landed with you in this episode of The Creative Visionary Podcast!

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

In this episode, Caroline shares the ins and outs of launching an offer. Going through this process can and will bring out all the emotions you can imagine. Caroline weaves her most recent launch experience throughout the episode. She emphasizes the importance of tapping into trust during this process.

Caroline also explains how no launch is ever a failure. Click play and learn why she thinks this is true as well as other nuggets of wisdom she's learned along the way.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. Learn why the most important thing to communicate to your audience is the transformation they will experience by joining your program.
2. Learn the best things you can do for yourself and your nervous system during your launches.
3. How to tap into trust as you are launching and hold space for more people to buy your offer.

📘Resources

• Private Biz + Brand Mentorship Application

• Not ready to jump into a podcast course, but want to learn how to launch your own podcast? Download Caroline's FREE Podcast Launch Starter Guide here to learn all you need to know to start your own show.
• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [04:26] Little Seed of Intention

• What is the container you feel called to hold?
• What do you want to call it?
• What is your audience's need?

[05:27] Let's Talk Transformation

• There's the outward transformation - creating a podcast, a mastermind, a course, whatever it is you know your audience needs and is ready to soak up.
• There's also a deeper, inner transformation - the empowered shift that happens within knowing you're a leader in your industry, and you're sharing your knowledge, voice, and power online.

[05:36] Caroline Aylward: "The deeper transformation is that you leave feeling and really embodying being a leader in your industry. You are a podcast host, your voice has been activated, your power is online."

[05:38] Caroline Aylward: "You leave feeling and really embodying being a leader in your industry. You are a podcast host, your voice has been activated, your power is online. That to me is the deeper transformation."

[09:34] Be in the Energy

• Lean into knowing what this transformation offers your audience.
• Know the need your show or service offers people.
• This is the energy to stay in when creating, sharing, going live, and interacting with your people.

[12:26] The Best Thing You Can Do for Yourself

• Go. Live. Your. Life.
• The feeling of scarcity, worry, and doubt is not your friend.
• Trust that you've done your best, you've launched with everything you have in you, and let the Universe do her thing.

[14:02] Caroline Aylward: "No matter how your launch goes, no launch is a failure. Period. You learn something from every single time you launch."

[14:04] No Launch is a Failure. Ever.

• There is always something to be learned, tweaked, or changed from each and every launch you do.
• Caroline explains all the things you can grow and shift between each launch.

[15:02] Caroline Aylward: "Entrepreneurship and being an artist is one of the most healing journeys because you have to stare those old stories and limiting beliefs in the face every single f*ucking day. And then they become less loud."

[21:31] Podcast Growth Strategy

• Word of mouth. It's that simple.
• Share episodes with your people who you think will grow and benefit from listening.

I hope something landed with you in this episode of The Creative Visionary Podcast!

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

Transcript

Caroline Aylward: As I sat with, what's the next thing that I wanna speak on and teach about and really connect with you about? And I really wanna be so transparent with things that are unfolding in my business so that you can feel inspired by that, activated by that transparency, so you can know that it's all possible for you too. Here's how I did it. Here's the behind-the-scenes.

This is The Creative Visionary Podcast. I'm Caroline Aylward, film director, podcast producer, storyteller, and coach to powerful women like you on your entrepreneurial journey as you become the creative director of your vision. I'm also the founder of Get A Helmet Studio where we make brand documentaries and launch top-rated podcasts. This show is a platform to tell stories, to inspire you, the heart-centered, fiercely passionate, paradigm-shifting badass leader, to lean into what lights you up most as you create art through the channel of your brand. I created this show to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. My mission is to elevate more of your unique voices and to be a support system as you navigate the inevitable highs and lows of your creative journey. Together, we can empower more humans to take up space with their stories, visions, and missions. And from here we change the world.

Hello, my beautiful creative visionaries. I'm so happy to be back recording another episode. It is November when you are hearing this, it's November right now, but it's later in November when you're hearing this. October was such a full, juicy month. And as I sat with what's the next thing that I wanna speak on and teach about and really connect with you about? And I really wanna be so transparent with things that are unfolding in my business so that you can feel inspired by that, activated by that transparency, so you can know that it's all possible for you too. Here's how I did it. Here's the behind-the-scenes.

So in October, I launched a brand new program called Spoken. Spoken is a podcast creation and launch course that is now my signature podcast course. It's kind of wild. I've been podcasting for six years and now finally offering a container for people to come in and launch their shows that they've been waiting to launch, wanting to launch, but not sure how to do it, feeling overwhelmed of where to even begin, all of the above.

So the launch was beautiful, and I wanna talk about how to launch with the most ease possible, how to trust the process of launching your offer, especially in those beginning stages of business, because truly that launch time can feel so vulnerable, can feel so tender because it, it is because it is, especially again, at the beginning of your journey. So I wanted to just crack open the doors and let you in on creating Spoken and launching it. So perhaps you've created a container, an offer, a one-on-one program, and you're selling it. You're out there, you're doing the thing, you're telling your stories, you're showing up on Instagram, you're creating your content, right? And you're like, Okay, now I wanna take this a step farther and I wanna launch something intentionally. Rather than just leaving the door open consistently all the time, you wanna have these launch periods, right?

This create this demand so that people have a window of time to opt-in. And if they miss that window, then they miss that window and you can then launch it again later. There's a lot of strategy behind that. It works. It works. You see people doing this in the industry over and over and over again. So I wanted to dig into this for Spoken. I had, we had a big month in October, not only was Spoken successful, but we enrolled private clients and sold, resigned podcast clients and brand documentary clients. And so I wanted to share with you how Spoken helped contribute to our successful month. So of course, it all begins with this idea. It all begins with this spark of inspiration, this burst of creativity of I wanna create this. Maybe you're not exactly sure what it is yet, or the name, but you've got like a little seed of intention, a little seed of creativity.

So the next thing is to get really specific on what that seed is gonna be called, what that seed is going to do, like what transformation it's going to provide for people and what need it's filling. So question number one is what is the container? What is the container for Spoken? It's five weeks, well, technically six weeks with a week for integration during Thanksgiving. But a five-week process to break down every single step of launching your podcast. So we're in it right now. We're breaking down every single thing that goes into the entire podcast creation and launch process. From technical stuff to activating your voice, to naming it, designing your cover, writing your show notes, all of the above. So the need for the people that I'm selling to is that they want to launch their podcast, but the deeper need is they wanna grow their brand, they wanna grow their community, they wanna expand their reach.

Podcasting is a really beautiful way to do that. So what is the transformation for the people opting into Spoken? Well, the transformation is you leave with an authentic, creative as f*uck podcast. And the deeper transformation to that is you leave feeling and really embodying being a leader in your industry. You are a podcast host, your voice has been activated, your power is online. That to me is the deeper transformation of that. And so what I love to do before I go into offering something, I sit in the energy of the program like, what feels best here? Is this good as a one-on-one? Would this be good as a, you know, a two-month-long container? Would this feel good as pre-recorded videos? How do I wanna show up here? And in addition to that, what time do I have? If this is something that I wanna birth into the world this month, what does my month look like, right?

Do I have time to sit with this to pre-record the videos or does teaching it live feel more spacious? You get to choose, right? You get to create your business and your brand the way that feels good to you. So maybe you've done all of these pieces already, but I wanted to share my process a little bit and the process has really fine-tuned, been fine-tuned for me this year. Sitting in the energy of the program, really feeling into its power. And a way that I can help myself do this is to start working with the graphic designers on my team to create the branding for the offer. So what does this offer feel like? What does it look like? Like clearly, I'm a visual person. So when I can start designing the branding, like the sales page, the logo, the title, the color palette we're going to use, the Instagram story slides, we're gonna share. When I start to feel into that, I can feel into the power of the program, the power of the offer itself.

And this feels like an energetic hack for me because I would get really stuck in this area of, okay, I have an idea and then I'm gonna sell the thing and I'm gonna tell everybody what's included in the thing, but I'm not really gonna tell any stories about it or make them feel anything. I'm just gonna let them know it's $222 and it's a four-week program, or whatever it is, right? Really kind of focused on telling the data and not, and the features, but not actually talking about the transformation that the work provides. So starting to shape those visuals and my branding and whether you have a graphic designer or not, you can just go into Canva, create a mood board for what is this offer gonna look like and feel like? What's the branding? How will the branding feel in my body? Again, this has really felt like a big hack for me.

So I start to do that, and I start to the visuals then help me feel into the power of the offer. So I understand what the container is, like, how long it is or how I'm gonna show up. Are we gonna do virtual calls? Is this something I can do in person? And then I start to develop the branding. I start to develop the branding and the branding within that is the name, right? Like really landing on a name that feels powerful. And so once I've done that, it's time to start talking about it. I like to give myself as much time and space as I possibly can to find that beautiful balance between, Go for it, Do the thing, Take action now. And give myself some spacious weeks to create content, to plan things out, to get that copy written for emails and Instagram captions, to think about some Instagram live topics, or maybe run some sort of free master class or three-day free training like I just did for Spoken on podcasting, which was all on Instagram Live. Having some sort of pre-party celebration that can directly invite people into your bigger offer. But I cannot even stress enough giving myself time and space.

So having your offer in mind, being really clear on what the need of your people, what, what is that need? And then what is the transformation? How are they going to feel coming out of this program with you? And for me, staying in that energy the entire time I'm launching, really having my finger on the pulse of those things every time I'm showing up online, every time I'm showing up on Instagram live, every time I'm writing a caption, I'm on my stories. I'm in the energy of the need that this program will fill or the transformation that this program will provide. So those are really, really important things for you to stay plugged into. Now, deepening into the intensity that is felt during launch periods, the trust that is required of you, not only during launch, but just as an entrepreneur in general, as an artist, putting your work and your programs and your offers and birthing them out into the world. Giving myself spaciousness and time feels like, so deeply beautiful and there's no urgency or lack or scarcity behind it.

And so for Spoken, I decided to give myself, I think it was like two or three weeks, and then I just started to put out content that was really speaking to the power of podcasting, right? Telling people how it's not as overwhelming as you think. What can happen for you when you launch your podcast, what it does for your brand, what it does for your leadership, and creating content around all of these things. And spending like two to three weeks really trickling that out, doing a free three-day IG live series and taking my time, taking my time, and then really starting to tease that something is coming, right? You want people to get excited about something that you're dropping, you want them to feel your excitement about it. And then putting some pricing out there and launching the offer. I love to work with an initial price that's a little bit lower than the full price.

So doing that early bird special and putting that out there, leaving that live for a few days or however long you want, and then having that price go up to that full price. So for Spoken, quite a few people opted in during that early bird window, but this is where the trust comes in, y'all, because I had somebody purchase Spoken day, one of that free three-day training. I was like, Amazing, this is gonna be amazing. I'm gonna get so many people, right? And then crickets. Crickets. I went on vacation, I had my content planned out. And even though I was still posting and showing up on Instagram, there was a part of me, this older part of me that was like, It's not working because I'm not working. People aren't buying because I'm not actively pushing and pushing and pushing. Which is an old, old capitalistic, patriarchal story.

So I did everything that I could in those moments to get back into my body, to get back into my truth, to get back into my power. When you are launching, the number one thing that you can do is take care of yourself and live your f*ucking life. Live your life. You have done the thing you've shown up, you've put your content out there, your sales page is live. People can click the link in your frigging bio and they can buy the thing or they can send you a dm. It is out there, go live your life. Because even though I had someone buy and then nobody buy for a little while, I stayed in my trust because I know better at this point in business. I know that no matter how many people opt into the program, that I am still infinitely valuable and worthy of love, that those numbers do not define me.

And of course, we have these goals and we have bills to pay and things that we wanna do, right? So when you're just getting started, don't put all of your eggs in one basket, don't have your rent payment hanging over the launch of your course, your first launch. That's going to, as Elizabeth Gilbert says, "suffocate your creativity". We want your creativity to be able to expand and to be juicy and to soar. So if you're in that kind of transitional space right now, coming out of maybe a corporate job or freelance and going into that solo entrepreneurship, entrepreneurship identity, get yourself a bridge job. Get yourself a part-time job. Support yourself, right? Because otherwise that scarcity is going to be felt not just by you, but by everyone who's reading your content by everybody you're selling to. So staying in that unshakeable faith that number one, no matter how your launch goes, no launch is a failure. Period.

You learn something from every single time you launch. You learn how to share your voice, you learn how to tweak your messaging, you learn what lands and what doesn't. You learn more about your people. You learn maybe I was gonna try and run this as a prerecorded course people could purchase, but I feel like it's gonna be better now if I do it live. Or maybe it's a membership or maybe this is a one-on-one program. Everything that you're doing is collecting information. So please stay in your body. Remember how powerful you are, especially at the those beginning stages when it can feel so you can feel so like just dysregulated and just ungrounded in those moments of, Oh my God, this isn't working right. And of course, mind and old stories living in your body, they start to flare of, this isn't gonna work out, nothing works out for me.

I'm not enough, I'm not doing it right. Like whatever. Whichever one of those phrases lands for you, that's the core belief that's stuck in the tissues of your body and in your subconscious, right? And so this is why entrepreneurship and being an artist is one of the most healing journeys because you have to stare those old stories and limiting beliefs in the face every single f*ucking day. And then they become less loud. And I'm so grateful for that because I was at the beach literally like tmi, but like feeling a deep love connection blossom and navigating some interesting dynamics and spending time on the beach. And I was, I was present for that. I was present for that because that was what's was unfolding in my life. And while I was at the beach, nobody purchased and I stayed in my faith and my trust, and I kept showing up every single day.

And yes, I felt some panic rise in my body. Then I was like, You know what? We're good. We've got other things coming in. What can I learn from this? What can I learn from this? So ask yourself that question. I think I posted something on Instagram a while back about how I don't believe in failed launches. I just don't believe in them. Because you did the d^mn thing. What can you learn from the d^mn thing? What about it was out of resonance for you? Because if something isn't working, something is out of resonance for you. So how can you go back and be more truthful to yourself and authentic to your desires of how you wanna sell that program? And if that program is even relevant to your desires. Are you creating this because you think you should? Or are you creating it and selling it because you really f*ucking want to?

Those are two completely different energies, and your audience is far too smart. They're gonna feel into that right away. So live your life when you're launching. Take care of yourself, get off of your phone, Rest, rest, rest, rest. Take long baths and luxurious showers. Go for walks. Go out with your friends. It's okay. It's actually really important that you do that. Once you have put your content out there during your pre-launch runway, and you have made that sales page live and you've run your free class or done your Instagram lives or whatever other creative thing you decide to come up with, which I help you workshop inside of my one-on-one container, by the way, But it's out there, it's done, it's done. And you can say that out loud. It is done. It is done, and it is enough. It is done, and it is enough.

Show up and then go live your life. Your content is out there, It's doing its thing. And if you've got a podcast, even better, your podcast is doing its thing your emails are doing their things, you can trust that. You can trust it, and you can learn from whatever the outcome is. It is enough. One of the biggest tools in your toolbox during your launch and during your entrepreneurial journey is unshakeable faith. So how can you get yourself there? How can you bring yourself back to the deep knowing that you're enough that your work is powerful? Go read the screenshots from people that you've gotten that told you how powerful it was to be with you and work with you or be on set with you or whatever it was. Go back to those. And if you're just getting started, wait, they're coming. They're coming.

Keep going, keep going. This entire experience is a real, real test of your faith, and it's a real kind of like workout of your faith. And then you just get better and better and better and better at it. No matter what your launch turns out looking like. No matter what the numbers are, no matter how many people you hoped would sign up and how many people did or didn't. You learn something and you make adjustments and you keep moving forward. And that's all we know. That's all we know. And right now, if digging into this offer creation, this launch process, the energetics, the strategy and really taking your brand to the next level is feeling like something that you really want to do. You wanna jump in, you wanna commit fully to your entrepreneurial journey to really embody that identity and to make money doing what you love.

I have two spots available for my private mentorship program. It's my business and brand storytelling, mentorship. It is a two-and-a-half-month-long, one-on-one container with me. So we go down and in to your business, your strategy, your content, your offers, your sales pages, anything that you are needing support on. Your leadership, right? Your leadership, your trust, your knowing that you can do this. So the application is in the show notes, it's there for you. I like to sit with the applications and just really feel into your vibe, what you're moving through. And then if your application is accepted, you'll get a voice note DM from me and we'll move forward. And so, you know, actually during the application for for my one-on-one container, you'll see what I mean by how much the branding affects my sales. That application is a work of art in a huge thanks to Hannah, one of the graphic designers that I work with who helped me design it. But really bringing that vision to life, right?

Like my business and brand storytelling, private mentorship is a total transformation for you. So I don't wanna just throw together a sales page, I wanna make art. And we talk about this in all of my work. You're making art. Everything that you do is art. You're creating something from nothing, and you're putting it out out into the world for other people to see an experience that is art. So, while you're filling out the application, take it in, light a candle, sit with it, feel into the expansion that's possible for you, because I know for sure I have coaches now and I would not be where I am today without my mentors. Having that outside perspective to really take things to the next level, stop feeling like your dog paddling and just make some headway and feel really empowered in doing that. So I'll keep an eye out for your applications. Two spots open, first come served.

I love you. Thank you for listening. If this resonated, please share this episode on social media. Tag me at @iamcarolineaylward I would love to share it, to celebrate you. And if you know somebody who you feel like this would really land with, send it to 'em. Honestly, like one of the biggest podcast growth strategies is word of mouth, good old word of mouth. So if you've got other entrepreneurial friends, creative friends, send it to them. I'd love to chat with them. And of course, if you have any questions at all, you know where to find me on Instagram and send me a dm. I absolutely love connecting with you. You're amazing. Keep going. Your launch is going to be so successful in all of the ways, and I can't wait to hear how it goes. Come tell me on Instagram. Okay, I love you so much. I'll see you soon. Bye.

So, you've wanted to finally start your podcast but something's getting in the way… It could be that you're overwhelmed already running your business, dont want to spend money producing your show, don't have the capacity right now, or you dont have any idea where to start, right?

Well, good thing you're here because I'm going to explain everything you need to know to set a strong foundation for your show. PLUS, you can download my free Podcast Launch Starter Guide HERE as a supplement to all the juicy info in this episode.

I'm talking your why, your audience, market research, title, tagline, and all the other things you need to know to propel your podcast forward. You'll learn why I think having a mood/vision board is so important and the #1 GPS system you have that can help you make solid decisions not only for your podcast show but your entire business.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. Discover the foundation for creating your podcast and what to consider along the way.
2. The importance of creating a mood/vision board for your podcast.
3. Learn your number one GPS system for any decision you make in your business.

📘Resources

• Caroline's Podcasting VIP Intensive
• Spoken Live Program
• Armchair Expert Umbrella with Dax Shepard
• Book a Brand Doc Connection Call

• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [01:45] Spoken

• Spoken is a five-week deep dive live group program to move your podcast from step one to episode four.
• Caroline's podcast expertise will make your launch as seamless and successful as possible.

[02:33] Caroline Aylward: "Podcasts are effective, they're expansive and easy for people to tap into while they're out in the world living their busy lives. Podcasting takes your message to the masses."

[05:41] Step One Starts With a Question

• Why? What excites you about creating your own podcast?
• How do you want it to feel for you? Your listeners?

[01:45] What Exactly Does Spoken Do For Your Podcast? EVERYTHING!

• All the technology: recording, editing, publishing it to all the platforms
• All the copywriting: SEO-optimized show notes, social assets
• Creating the title with you
• Designing your cover art
• You have the Get A Helmet team behind you, supporting you all the way through the launch of your first four episodes.

[06:53] Create a Mood/Vision Board

• Regarding your show, consider its aura, vibe, energy, colors, music, cover art, and content.
• Recognize your audience. What do you want them to feel? What do they want to listen to?
• This is another part of your brand. Do you want it to be fully aligned with your business or do you want it to have a totally different feel?
• What do you want your format to be? Length of episodes? Guests? Content topics?

[09:50] Caroline Aylward: "I always come back to what feels best in your body. What feels sustainable, useful, and exciting for you?"

[10:19] Caroline Aylward: "You wanna be able to let this be a creative outlet for you and let it really serve your business."

[10:32] Podcast Title

• What do you want to call it?
• One thought is to keep it simple, related to your business, and self-explanatory.
• Another thought is to call it whatever lights you up!

[11:25] Caroline Aylward: "Your body is your number one GPS system for any decisions that you make in your business, especially as a creative."

[13:11] Tagline

• This is a one-sentence mission statement.
• My podcast is this and it's for this.

[14:39] Your Podcast Support Options

• Spoken: the Get A Helmet team does it all for you with your input.
• VIP intensives: one-on-one time, thinking of launching a show, wanting to revamp your current show by getting more visibility, strategy, monetizing.

[11:25] Caroline Aylward: "Having a podcast is so incredibly beneficial for you to get more eyes and ears on your work, to get more people into your offers, to grow your community, and to take up space as a leader and a speaker and a teacher in your industry."

Hopefully something resonated with you in this episode of The Creative Visionary Podcast!

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

So, you've thought about launching your podcast. You know how powerful it is to have one as an online business owner and creative visionary. You know who your audience is and what you'd like to talk about. Now its time to leverage your creative, authentic AF show as a powerful business funnel and make more sales with your soul clients.

Caroline is fiercely passionate about podcasting and knows the ins and outs of what it takes to create a successful show. She goes into detail about how to launch, expand your audience, manage and monetize your podcast all while growing your business.

Podcasting is a powerful way to share your message and let your audience know how you can help them. Podcasting is a powerful tool to grow your business - and you can learn all the essentials for starting your own show with her FREE Podcast Launch Starter Guide.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. How your show is an incredible business funnel
2. The true value of quality show notes and how to take advantage of them.
3. How to monetize your podcast with affiliate links and ad spots.
4. What making the deepest connections with your podcast community means for your business.

LAUNCH YOUR AUTHENTIC AF PODCAST FREE 3-DAY LIVE SERIES:

Join Caroline for a 3 Day Podcast training that will teach you exactly where to begin on your podcasting journey. The creative, the technical and the strategy.

When you sign up, you'll get a free copy of the Podcast Launch Starter Guide (or click here to get it if you missed the live series!).

Claim your seat here!

Join the SPOKEN Waitlist:

A 5 -Week Deep Dive to bring your podcast to life with authenticity and top rated strategy so you can grow your unique business and become a leader in your industry.

Join the waitlist and get first access to early bird pricing!

SPOKEN is a live group program that kicks off early November '22.

📘 Resources

• Launch Your Authentic AF Podcast: The E-Book
• Caroline's Podcasting VIP Intensive
• Book a Brand Doc Connection Call
• Expanded Podcast by To Be Magnetic
• Almost 30 Podcast
• Tara Branch Podcast
• Caroline's Film In This Body
• Libsyn Code: HELMET. Offer: Get up to 2 months of free podcast hosting from Libsyn with my promo code HELMET.
• Better Help Better Help is offering 10% off your first month using the code"getahelmet" when you use this link
• Canva Create your Canva account with my link and get a free trial of Canva Pro for creating beautiful social media posts, vision boards, flyers, and anything else you can dream up! Be the creative visionary you are and bring some magic to life.
• Recess Code: GETAHELMET. Offer: Head to takearecess.com and enter the code "GETAHELMET" for 15% off beverages, apparel, and subscriptions.
• Don't miss an episode of the Creative Visionary Podcast

• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧 Episode Highlights [01:37] Spoken

• Caroline's new program, Spoken, brings your podcast to life.
• Details of her five-week live course bringing your podcast to life with authenticity using top-rated podcast strategy so you can grow your unique business and become a leader in your industry

[02:41] Caroline Aylward: "Podcasts are effective, they're expansive and easy for people to tap into while they're out in the world living their busy lives. Podcasting takes your message to the masses."

[07:49] Root of Your Podcast

• Caroline explains that way before you worry about where you're going to record and what microphone to use, you have to get down to the root of your podcast desire.
• Why do you want to…? Who do you want to…? What do you want to…? How do you want to…?

[09:27] Get Your Message in Front of New People

• Podcasting is the easiest way to get in front of and expand your audience. It's so simple to tell someone else, hey, I heard this and I think you'd love it!

[11:03] Spoken Word vs. Text

• There is an enormous difference between people hearing your voice and reading an email or post caption.
• Hearing your voice allows your audience to connect with you more quickly, and understand your message on a deeper level.
• It's all about the energy!

[11:33] Caroline Aylward: "Podcasting allows you, allows your people to hear your voice, then they can become familiar with you, with your work, with your energy. They can feel you, they can get to know you, get to like you and get to trust you."

[13:22] Active Part of Life

• Caroline speaks to the power of not being glued to a screen.
• Your audience will listen to you as they do the things that make them human. Many people listen while driving, walking, or cooking.
• Caroline shares some of the many podcasts she listens to and how they have helped shape her world.

[14:37] Guests

• Having guests on your show and being a guest on someone else's show can be priceless.
• This expands your audience, expands your space, it expands your reach allowing more and more people to hear and receive your authentic message.
• There are numerous ways to leverage this.

[16:33] Caroline Aylward: Guests "they're gonna share the episode with their community. Their community is gonna go listen and they're gonna find out about who you are. You can also send them content or a freebie, a lead magnet of yours to share with their audience."

[17:29] The Incredible Benefits of Show Notes

• Caroline describes the reach SEO, blog-style show notes can have for your podcast episodes.
• They make you more searchable on podcast platforms. They make you discoverable on the internet.
• It is a beautiful place to provide links to all your things. There is no easier way to support your listeners and for them to find out more about you than with a click of a button.
• Remember that piece about ☝️guests? All the ease and benefits are there, too.

[19:19] Ad Spots

• If monetizing your podcast is a goal, Caroline spells out how ad spots will help you meet that goal.
• She talks about discount codes, affiliate links, and ads.
• Curious about how Caroline weaves this into her podcast? Listen to what she chooses, how she uses them, and what she suggests for you.

[23:23] What's Next?

• Hosting your own podcast is setting the stage for you to more if you so desire.
• This is the jumping off point for building your credit as a speaker, teacher, leader in your industry. This leads to guest coaching, speaking engagements, and taking up more space to get you in front of potential new clients.

[23:49] Caroline Aylward: "Your podcast is one of the most powerful funnels directly into your business. And it's such a beautiful experience to deepen your connection with your community."

[24:42] Caroline Aylward: "Podcasting once again, has taught me everything. It really taught me everything."

I hope this episode of The Creative Visionary Podcast has inspired you!

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

Video creation and content are more impactful now than they've ever been. If you could choose between reading an email or watching a video of the same content, which would you choose? If you said video, I'd like you to think about why.

Video allows you to share your presence, genuine voice, mannerisms, environment, as well as your message with your people . They get to see the embodiment of your work. The beauty of this process is that you get to feel into yourself, your worth, and your power. Because of this, people connect with you on a deeper level as you show them what you do and what impact you are having on the world.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. Learn how creating high-level video content with us for your brand initiates you into a deeper level of leadership, authenticity, and creativity.
2. Why video is so impactful to you, your business, and your audience.
3. How to start creating video content now to build trust with your community and allow them into your world.

📘Resources

• Book a Brand Doc Connection Call
• Watch the latest Brand Doc for Client, Victoria Washington. Here is the "Holy Yes Short Documentary".

• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [01:37] The Goings On at Get A Helmet Studio

• Brand Documentaries, Mini-Brand Docs
• High-level video content

[08:31] Client, Victoria Washington

• Hosted the live event, Holy Yes.
• Caroline and her team were there and captured the day-long event with six cameras.
• Victoria brought everyone together to watch the premier live and Caroline describes this experience.

[12:06] A Sacred Process

• A Core session includes stepping down, digging deeper, and really identifying at your core your why.
• Caroline explains how she then reverse engineers to create your authentic content.

[14:43] Caroline Aylward: "You are really stepping into that sought-after abundant, impact-driven, CEO, creative visionary that you are. You're doing it now. It's really taking your divinely placed mission, the mission that was placed on your heart, taking it seriously, it's honoring it with respect."

[15:20] Caroline Aylward: "And there's truly nothing that matches the impact of video. It is one of the most, it is the number one communicator to get across to your people."

[15:38] Video vs. Copy

• You can share and explain some tips and tricks of your trade through an email, social media copy, or even your website copy.
• Caroline explains more deeply how video makes people feel, connect and transform.

[17:04] The Most Rewarding Piece of Brand Documentaries

• Hear what Caroline thinks is the most reward part of creating Brand Docs for women.

[17:42] Take Up More Space

• You already have an online presence. You already have and are building relationships with clients and future clients. This is your space.
• Creating video content allows you to take up even more space.

[17:55] Caroline Aylward: "This is my invitation for you to just start to let it be imperfect, to let us into your world to start telling us what you do, to start telling us how that will change our lives."

[21:53] During Moments of Doubt or Anxiety

• When you're having these moments, Caroline invites you to lean into this podcast for inspiration.
• Go back to Get A Helmet Podcast and listen to episodes there to help you move through those moments until your confidence is restored.

[22:01] Caroline Aylward: "Resource yourself with compassion, with faith and belief in yourself. That's one of the biggest pieces of this journey."

I hope something resonated with you in this episode of The Creative Visionary Podcast!

Caroline believes deeply in the power and impact video has for you and your business.

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

Creative expression is everything in your work. It's in your messaging, content, masterminds, containers… everywhere.

Caroline talks about the pressure entrepreneurs feel to "niche down" and to run their businesses in one particular way and how important it is to pave your own authentic, aligned path. Your work, your business, your passion have so much of you in them and no one can duplicate that. Your ideal clients want equal parts you + what your business makes possible for them.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. Journal ✏️prompts to help you connect to your brand's creative expression so you can create more authentic content and offers.
2. Why video content and podcasts are so important for your business.
3. How to identify the most aligned offers and what to create next in your business.

📘Resources

• Book a Brand Doc Connection Call
• Client, Brand and Business Mentor, Victoria Washington

• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [01:41] The Goings On at Get A Helmet Studio

• Brand Documentary
• Mini-Brand Documentary
• Reels Packages
• All the different places + ways to use the videos

[02:32] Getting Into Your Vibe

• Caroline is here to help you develop that creative expression that only you have.
• Journal ✏️prompts to ponder as you get clear on your business' creative expression.

[06:12] Creative Expression

• Caroline reads the definitions of art and creativity.
• She illustrates exactly how entrepreneurship is art.
• Caroline discusses how beautiful it is that you get to weave yourself into this.

[7:59] Caroline Aylward: "Your creative expression is infused into everything that you create as an entrepreneur."

[11:48] Why These Are So Important For Your Business

• Brand Documentaries and podcasts are super important to your business.
• Why? Because they connect you back to your work. Putting yourself, your creative expression, into your business, well, that's the special sauce right there.

[15:03] The Box 📦

• Be mindful of just doing what everyone else is doing versus doing what feels authentic and aligned to you.

[15:48] Your Own "Box"

• What is fulfilling to you in your business?
• What lights you up the most is the "box" you belong in. See quote ⤵️below

[16:38] Caroline Aylward: "Make sure that you're staying in this lane that feels creatively fulfilling to you and soul aligned to you."

[21:15] Caroline Aylward: "My job on this planet is to activate you. To activate you into aligned action and to bring you back into your body and bring you back into your power so that you can go create and change the world. That's the vibe."

I hope something created a spark within you in this episode of The Creative Visionary Podcast!

Your ideal clients are waiting for your creative expression, my goddess, so don't make them wait any longer!

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

Your story is powerful. You know this, you've felt this but sometimes it's easy to forget. It's easy to get lost in the noise of social media.

Caroline believes wholeheartedly that everyone has a creative storyteller within. It lights her up to enable her clients to feel safe to be authentic, share their stories, and let their brand stories flow.

Click play and hear Caroline share tons of ideas and prompts to use when developing your personal brand stories. She describes how she can walk alongside you to bring out the most authentic and full expression of who you are as a business baddie. Her new offer, The Core, will 🤯in the most heart-centered, empowering way.

Telling your stories will align you with your ideal clients. This is the most expansive way you can grow your brand. Caroline shows you how through her own stories and journey.

Listen in to start unearthing your brand stories and start connecting today.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. How storytelling impacts everything in relation to your business.
2. Caroline reveals her five personal brand stories.
3. The number one thing to focus on when you are selling that will create more ease during your launches.

Learn more about The Core:

The Core: An intimate and activating 2-hour storytelling intensive to deeply connect you with your unique brand + mission so the world can finally hear your story.

Inside of THE CORE, you and I will bring your story to life in your brand. I will conduct an interview that unearths your stories, authenticity, and truth so we can easily infuse them into your Brand. We will reveal who you are and articulate what you do so we can take your people on a journey that leads them into your offers. This is an invitation to hear your own voice so that the world can hear it, too.

Here's what you get: a two-hour 1:1 session to unravel your story, private Voxer Coaching for a week of integration following our session, a content creation workshop + social media calendar, and a top-down brand audit to identify where your authenticity, story, and truth can shine through.

📘Resources

• Caroline's Film In This Body

• Don't miss an episode of the Creative Visionary Podcast
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [02:32] The Core

• Caroline shares with you the details of what you can expect when you join her newest offer, The Core.
• She describes what the process specifically looks like.

[4:29] Sacred Storytellers

• Meet your most aligned clients.
• Tell your stories and energetically expand your business.

[4:38] Caroline Aylward: "Storytelling equals connection. And connection builds community. It builds a community that trusts you and that will reach your most aligned clients."

[06:44] Focus on Being You

• Caroline gives ideas on how you can get started digging deep to share with the world who you are.
• It's easy to give away our power and we often do without being aware of it.
• Use Caroline's questions to empower you to create your incredible story.

[09:48] Stay In Your Lane 🚧

• You are the only you. ← read that again.
• The world needs to hear from and about you. Not someone else in your niche. Not that big name that people recognize. Y.O.U.

[13:15] Caroline Aylward, My Brand Stories

• Caroline reveals her main brand stories.
• She gives examples of how her stories work within her messaging and how that's helping to continue building her community.

[16:37] Make Them Feel

• Anyone and everyone can tell.
• Walk your potential clients through the experience you're offering. Make them feel the transformation they will go through.

[19:07] Caroline Aylward: "I noticed that that thought in my mind was just a story. And that I was bigger than that story."

[19:54] Worried You'll Run Out of Stories?

• It's a common concern many people have.
• Caroline lovingly calls b.s. on this.
• Then explains why.

[20:08] Caroline Aylward: "You already embody the transformation that your work provides. Let people in on that embodiment. Show them. Live it."

[17:50] Being You = Permission To Be Them

• Caroline speaks to stepping into being vulnerably, authentically you.
• When you speak and share from your heart, people feel that. They connect with that.
• That's when you give this unspoken permission to be themselves.

[22:19] Caroline Aylward: "When you share your authentic story, you create space for others to do the same… When someone sees a glimmer of themself in you, it gives them permission to be more of who they are."

I hope something landed with you in this episode of The Creative Visionary Podcast!

Caroline believes in you and knows you have a creative storyteller within. Are you ready to embrace yours?

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

Today we are switching things up on the Creative Visionary Podcast.

In this episode, Caroline guides you through a visualization to help you in calling in your dream clients. The clients that feel like soulmates. The ones who light you up to work with and make your business feel so full + powerful.

Take a moment to find a comfortable seat or lie all the way down. We highly recommend putting in headphones for this too so you can REALLY drop in.

Grab your journal! You will need it to jot down some answers to the prompts once the practice has ended.

Get ready to feel initiated into your next level of creative leadership and to feel more excited about your business than ever.

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. You need a reset from the day-to-day grind of your business and want to clear your channel.
2. Picture the highest possible vision for your business and actively call in your soulmate clients.
3. Re-connect with your authenticity, power, and intuition so you can show up in deep alignment.

Want to enter a chance to win a FREE spot inside of THE CORE, Caroline's brand new storytelling offer?

Here's how to enter the giveaway

1. Listen to an episode!
2. Subscribe + Follow the show
3. Leave a rating and review on Apple Podcasts! ⭐⭐⭐⭐⭐
4. Share the show on Instagram and tag me at @iamcarolineaylward
5. Once you've completed these 4 steps, send me a DM with the message: CREATIVE and you'll be entered into the giveaway!

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thank you so much for listening! We see you and we appreciate you. 🙏

This may only be episode two of the Creative Visionary podcast, but Caroline's going deep right away! In this vulnerable episode, you'll hear about the duality of entrepreneurship, how to move through the rollercoaster of emotions that come with it, money relationships, trusting in yourself, personal investments, riding the highs and lows in business, and all the things that come with being a heart-centered business owner.

Being an entrepreneur isn't always an easy, glamorous, or instantly successful job. Caroline shares what's gotten her through the highs and lows of her business and the advice she gives to all entrepreneurs. Caroline also shares three words she's had posted in her room that are kind of a big deal.

If you're an entrepreneur, you cannot miss this episode!

📣📣📣 Giveaway Alert:

Win a spot with Caroline inside of THE CORE: an intimate + activating 2-hour storytelling intensive to deeply connect you with your unique brand + mission so the world can finally hear your story.

Here's how to enter the giveaway…

1. Listen to an episode! 🎧
2. Subscribe + Follow the show ✔️
3. Leave a rating and review on Apple Podcasts! ⭐️⭐️⭐️⭐️⭐️
4. Share the show on Instagram and tag Caroline at @iamcarolineaylward
5. Once you've completed these 4 steps, send her a DM with the message: CREATIVE and you'll be entered into the giveaway! 💬

🔥🔥🔥 Here are three reasons why you should listen to this episode:

1. Learn the three little words that keep Caroline motivated, even during her more challenging times.
2. How to hold the frequency of "everything is working out for me" vs "holy sh*t what is happening and I can't do this."
3. Caroline tells you the one thing that's inevitable when you keep showing up for your business.

📘Resources

• Caroline's favorite work in the realm of manifestation and subconscious reprogramming is through To Be Magnetic Pathway Membership
• Don't miss an episode of The Creative Visionary Podcast ← link :)
• Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [01:29] Celebrating the Launch of The Creative Visionary Podcast 🎉

• 🎁 Enter to win a spot inside of THE CORE: an intimate + activating 2-hour storytelling intensive to deeply connect you with your unique brand + mission so the world can finally hear your story.

[3:55] Today is a Hard Day

• Caroline shares that one of the benefits of being an entrepreneur is being able to pivot and change things up when necessary.
• She talks about what being a leader means for you and anyone in this community as a whole.

[06:25] Duality and an 🍦Ice Cream Truck

• Caroline explains what her choices were and which direction she decided to take.
• Duality is real and important and human.

[6:50] Caroline Aylward: "Being the leader of your life in those moments that are hard, is holding yourself in grace and holding yourself deeply connected to your why."

[07:43] Early Entrepreneur Caroline

• As an early entrepreneur, Caroline learned the things she had to do for herself and how they impacted her and her business.
• How she manages things now.

[09:30] Caroline Aylward: "As you learn to hold more and you make more and your community grows, which is, by the way, inevitable, it is inevitable. If you continue to show up, it is inevitable, that's it."

[09:39] When Things Get Hard

• In Caroline's room, she's had a frame for years with the words "Just Keep Going" inside it. She keeps it placed in a prominent spot so she sees it every day.
• This keeps her going. This is her reminder to keep going when things get crunchy.
• What keeps you going? Post a picture of your motivating note, photo, post-it, saying, phrase… on Instagram and tag her @iamcarolineaylward

[09:59] Your Relationship With Money and Wealth

• Caroline explains how, as entrepreneurs, you strive to have financial stability.
• This relationship begins early in life and continues to live in the body.
• Your nervous system goes through all the highs and lows and you start to heal this relationship, regardless of how it began.

[11:34] To Be Magnetic Pathway Membership

• Caroline recommends this membership to everyone.
• It is the deepest work she has ever done in the realm of neural manifestation and subconscious reprogramming.

[13:14] That Sign Again

• The best tip that Caroline ever received from people, which is also now her biggest tip, piece of advice, mantra, or suggestion (you get where this is going) is to just keep going.
• Stay connected with these words: just. keep. going. No matter what is handed to you or thrown at you… just keep going.

[14:26] Celebrate!

• Caroline emphasizes the fact that entrepreneurs are creating something from nothing.
• If you are that entrepreneur, celebrate that! 🥳

[17:50] Her Request + How Everything Changed

• Caroline's request for support.
• The ripple effect began.
• Caroline's hugest investment (we're talking 5-figures, huge) paid off!

[18:16] Caroline Aylward: "I cannot stress the importance of having support. For me, it has been huge."

[18:51] The Duality of Leadership

• Caroline has felt ready, willing, and available with zero cash.
• She also did not feel those things with more income than she's ever had.
• The leader in her has helped her lean into and move through this duality.

[19:57] Caroline Aylward: "Trust yourself as your safest asset."

Hopefully something resonated with you in this episode of The Creative Visionary Podcast!

Caroline is fostering a community that supports each and every one of us going through this thing called life, leadership, entrepreneurship, and being human. Please share the image of your inspirational message and tag her on Instagram @iamcarolineaylward Let's boost each other up, support each other, and hold each other in the duality of life.

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

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