In this episode, we pull back the curtain on what 2025 really looked like behind the scenes. No highlights-only version — just the honest highs, the hard lows, and the tough business decisions that shaped our growth this year.

We talk about what worked, what didn’t, the risks we took, and the lessons we learned while building and evolving our business. From uncomfortable conversations to strategic pivots, this is a real-time recap for anyone who owns a business, dreams of starting one, or wants a raw look at what growth actually requires.

If you’ve ever questioned your decisions, felt the weight of leadership, or wondered if the struggle is “normal” — this episode is for you.

Clients of the YEAR:

Consistency Queen: Marie-Alice

Hardest Worker: Jason

Breakthrough Athlete of the Year: Olivia

Community MVP: Jennifer

Max Spirit of the Year: Elie

Support the show

The holidays are meant to be enjoyed — not survived.

In this episode, we talk about how to balance health, fitness, and real life during the holiday season without guilt, extremes, or the all-or-nothing mindset. From busy schedules and family gatherings to comfort food, travel, and disrupted routines, we break down how to stay grounded in your habits while still fully enjoying the season.

Client of the Week: Jana & Leora

Support the show

In this episode, we sit down with Daphne to reflect on her first year as a CrossFit coach — the wins, the challenges, and everything in between.

From stepping onto the floor for the first time, learning how to cue with confidence, managing nerves, building connections with athletes, and growing into her coaching voice, Daphne shares what year one really looks like behind the scenes. We talk lessons learned, mistakes made, moments she’s most proud of, and how coaching has shaped her both inside and outside the gym.

Whether you’re an aspiring coach, a seasoned trainer, or an athlete curious about what it takes to lead from the whiteboard, this conversation offers an honest look at growth, community, and finding confidence through coaching.

Client of the Week: Rimsha! 

Support the show

We got a FUN one folks!! Client Olivia discusses the last 6 months of her weight loss journey! Making changes in her nutrition, exercise and overall lifestyle. 

She talks about the ups and downs of struggling how to do it by herself and what the difference is like to have a coach helping you along this process. 

She named CLIENT OF THE WEEK: Lilly! 

Support the show

This week we chat about our Team CrossFit competition experience. And we also dive into everyone's favourite exercise- THE BURPEE! 

www.crossfitmax.ca

client of the week: LIV! 

Support the show

This week we chat all about the end of 2025, with only 6 weeks left of the calendar year what are we hoping to accomplish inside the gym. 

We also discuss the different influences a coach has on the athletes depending on what phase of their journey they are in, whether it is just starting out or years into CrossFit. We talk about the elements of coaching and their influence.

www.crossfitmax.ca

client of the week: Elie  

Support the show

This week's episode we talk all about weight-loss. We try and make it simple even if its not an easy task. We emphasize the 3 mail pillars of weight-loss, food quality, food quantity and movement. We talk about the importance of making time for health as well as being honest about your obstacles. Lets reach your GOALS! 

Join the FAM: www.crossfitmax.ca 

Client of the WEEK: Ian 

Support the show

This week we chat about all things parenting and working out. We also discuss in our banter topic the weird marketing targeted towards medications and fast food over healthy lifestyles. It makes you wonder about the money that is to be made in the unhealthy industries. We then get into the real topic and talk about how to set up your mindset for success when trying to balance many facets of life, like being a parent. The emphasis is that making time for health and wellness should be a non negotiable and is far from a selfish act. 

www.crossfitmax.ca

client of the week: Katarzyna

Support the show

This week we talk about the lessons we have learnt from being a CrossFit coach. We talk about the development we have both had as coaches and we also discuss the different approach Brandon has taken over his decade of coaching CrossFit. The learning never stops as a coach and we are excited to take you guys along the journey with us.

Client of the week: Niky 

join us! www.crossfitmax.ca 

Support the show

This episode we talk about shifting mindset to go after your goals, asking yourself the question: what are you willing to sacrifice to reach your goals? We talk about how to reframe your mindset to be focused on growth and to be open to new ideas, and the joy that is on the other side of hardships. 

Join the family: www.crossfitmax.ca 

Client of the week: Ana Maria 

Support the show